1.
SOFTWARE AS MATERIAL
E N T E R P R I S E U X C O N F E R E N C E
J U N E 8 , 2 0 1 6
@ G P E T R O F F

2.
things are good…

3.
we are more important then ever!

4.
but…

5.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN

6.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN
Go Board Game was cracked
last October…
AI advancement is blistering fast

7.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN
Internet of Things is now here
50 Billion devices each w/ an url

8.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN
Secure Networks will be preferred
Humans largest source of issues

9.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN
Why not put 100 cores on the edge?
Locale will have agency

10.
emergent
MACHIN
E
LEARNI
NG
IOT
SECURI
TY
EDGE
COMPU
TE
BLOCK
CHAIN
Communal connectivity
Disrupting to FinService

11.
disruptive platforms
FIN SERVICES LOGISTICS HOUSING
COMPUTING
INFRASTRUCTURE

12.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

13.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

14.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

15.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

16.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

17.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

18.
PLATFORMS MICROSERVICES OUTCOMES
EXPERIENCE AS A SERVICE
INFRASTRUCTURE AS A SERVICE
BUSINESS MODEL AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
the new tech stack
UI TOOLKITS
REFERENCE
APPLICATIONS
CHUNKS OF
FUNCTIONALITY
BUILDING BLOCKS
SUBSCRIPTION/SHARE
ECONOMY
NEW
WAY
TO
BUILD

19.
devops culture
CDCI: CONTINOUS DEVELOPMENT /
CONTINOUS INTEGRATION
NO PREVIOUS VERSIONS TO SUPPORT
THE END OF THE PRD
CHUNK THE PROBLEM
O
P
S
D
E
V
O
P
S
D
E
V
Q
A

20.
systems inversion
SYSTEM
S OF
RECORD
SYSTEM
S OF
ENGAGE
MENT
SYSTEM
S OF
ASSETS
AP
P
AP
P AP
P
AP
P
AP
P
AP
P
AP
P
AP
P
AP
P
SERVICES
GENUS LOCI
SINGLUAR APP
EXPERIENCE
TEMPORAL
MOMENTRELATIONSHIPS
AP
P

21.
context first
ALGORYTHM’S DETERMINE
EXPERIENCE
THE INTEGRATION OF DISPARATE
SYSTEMS & DATA
LOCATION & TEMPORAL SERVICES
BEHAVIOR MODEL

22.
now what?

23.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY AND UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD AND
WHY?

24.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY AND UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD AND
WHY?

25.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY BREEDS UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD AND
WHY?

26.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY AND UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD AND
WHY?

27.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY AND UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD AND
WHY?

28.
now what?
NO ONE UNDERSTANDS THE NEW
INGREDIENTS
AMBIGUITY AND UNCERTAINTY
PREDICTION FRAMEWORK DOES
NOT WORK ANYMORE
HOW
TO
BUILD
IS
SOLVED
WHAT TO
BUILD
AND
WHY?

29.
that’s what we do

30.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

31.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

32.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

33.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

34.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

35.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

36.
UX STRUCTURE’S
SYSTEMS
UX PATTERNS DOMINATE
UX TEACHES SYSTEMS & AI
• PROCESS DRIVES
REWARDS
• “INCREMENTALISM”
MINDSET
• PRD’S
• WIREFRAMES MATTER
• PROJECTS ARE BESPOKE /
CUSTOM
• BRAND AS AN EMBASADOR
• UI FRAMEWORKS MAKE BUILDING
EASIER
• FOCUS ON REUSABILITY
• EFFECTIVE COLLABORATION
• DESIGN THINKING METHODS
• LEVERAGE KNOWLEDGE
ABOUT CUSTOMERS
• SIMPLIFICATION
• DESIGN THINKING & LEAN
START UP METHODS
• BUSINESS MODELS MATTER
• CUSTOMER CENTRICITY
• CO-CREATION / MAKE TO THINK
• CUSTOMER JOURNEY MAPPING
• CUSTOMER CO-INNOVATION
• ADAPTIVE PRODUCT
DEVELOPMENT
• AI JOURNEY MAPS
• SUCCESSFUL STRATEGY
ADAPTATION
• SCENARIO PLANNING
• PROBLEM FRAMING
• MULTIDISCIPLINARY
STRATEGY TEAMS
• CUSTOMER COUNCILS
• CUSTOMIZED WORKFLOWS
FOR NICHE HIGH-VALUE
PROCESSES
STAGE 1 TODAY
CURRENT ENTERPRISE
STAGE 2 TOMORROW
CONTEXTUAL ENTERPRISE
STAGE 3 FUTURE
AI ENTERPRISE
where you are headed…

37.
UX STRUCTURE’S
SYSTEMS
UX PATTERNS DOMINATE
UX TEACHES SYSTEMS & AI
• UX ROLE
UNDERVALUED
• LATE TO THE PARTY
• LEARNING TO WORK
W/ AGILE
• WIN WITH BEST ARTIFACTS
• LEARNING TO SPEAK
BUSINESS
• TEACHING MANAGEMENT
THAT DESIGN MATTERS
• MOVE TO PARTNER WITH
DEVELOPMENT
• CONFRONT YOUR ORTHODOXIES
• IMPORTANCE ON THE RISE
• WINS CELEBRATED
• DELIVERING BUSINESS
RESULTS
• TEACHABLE MOMENTS
• ART OF THE POST MORTEM
• YOU ARE A BUSINESS PARTNER
• YOU ARE A PERSUADER: KEY
STAKEHOLDERS CONVERTING
• PRODUCT OWNER
• EVANGELIST
• BRAND CHAMPION
• CUSTOMER HERO
• YOUR SKILLS MATTER
STAGE 1 TODAY
CURRENT ENTERPRISE
STAGE 2 TOMORROW
CONTEXTUAL ENTERPRISE
STAGE 3 FUTURE
AI ENTERPRISE
where you are headed…

38.
UX STRUCTURE’S
SYSTEMS
UX PATTERNS DOMINATE
UX TEACHES SYSTEMS & AI
CRAFTS
MAN BUSINESS
PARTNER
INNOVAT
OR
STAGE 1 TODAY
CURRENT ENTERPRISE
STAGE 2 TOMORROW
CONTEXTUAL ENTERPRISE
STAGE 3 FUTURE
AI ENTERPRISE
where you are headed…

39.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE TO
THINK OVER
THINK TO
MAKE

40.
design as core to strategy
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE
TO
THIN
K

41.
ROLE CHANGE FOR THE DESIGNER
RESEARCH STILL MATTERS
ABDUCTIVE
JUXTAPOSITON
MAKING
MAKE
TO
THIN
K

42.
SOFTWARE AS MATERIAL
E N T E R P R I S E U X C O N F E R E N C E
J U N E 8 , 2 0 1 6
@ G P E T R O F F

43.
coda
EVENTUALLY EVERYTHING CONNECTS –
PEOPLE, IDEAS, OBJECTS…THE QUALITY
OF THE CONNECTIONS IS THE KEY TO
QUALITY PER SE. UNLIKE KEATS, WHO SAID
THAT KNOWING ABOUT THE RAINBOW
SHATTERS ITS BEAUTY, I FEEL THAT THE
KNOWLEDGE ABOUT AN OBJECT CAN ONLY
ENRICH YOUR FEELINGS FOR THE OBJECT
ITSELF.

44.
thank you…
@GPETROFF