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Software as Material (Greg Petroff at Enterprise UX 2016)

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Greg Petroff: "Software as Material"
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Published in: Design

Software as Material (Greg Petroff at Enterprise UX 2016)

  1. 1. SOFTWARE AS MATERIAL E N T E R P R I S E U X C O N F E R E N C E J U N E 8 , 2 0 1 6 @ G P E T R O F F
  2. 2. things are good…
  3. 3. we are more important then ever!
  4. 4. but…
  5. 5. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN
  6. 6. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN Go Board Game was cracked last October… AI advancement is blistering fast
  7. 7. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN Internet of Things is now here 50 Billion devices each w/ an url
  8. 8. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN Secure Networks will be preferred Humans largest source of issues
  9. 9. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN Why not put 100 cores on the edge? Locale will have agency
  10. 10. emergent MACHIN E LEARNI NG IOT SECURI TY EDGE COMPU TE BLOCK CHAIN Communal connectivity Disrupting to FinService
  11. 11. disruptive platforms FIN SERVICES LOGISTICS HOUSING COMPUTING INFRASTRUCTURE
  12. 12. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  13. 13. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  14. 14. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  15. 15. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  16. 16. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  17. 17. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  18. 18. PLATFORMS MICROSERVICES OUTCOMES EXPERIENCE AS A SERVICE INFRASTRUCTURE AS A SERVICE BUSINESS MODEL AS A SERVICE SOFTWARE AS A SERVICE PLATFORM AS A SERVICE the new tech stack UI TOOLKITS REFERENCE APPLICATIONS CHUNKS OF FUNCTIONALITY BUILDING BLOCKS SUBSCRIPTION/SHARE ECONOMY NEW WAY TO BUILD
  19. 19. devops culture CDCI: CONTINOUS DEVELOPMENT / CONTINOUS INTEGRATION NO PREVIOUS VERSIONS TO SUPPORT THE END OF THE PRD CHUNK THE PROBLEM O P S D E V O P S D E V Q A
  20. 20. systems inversion SYSTEM S OF RECORD SYSTEM S OF ENGAGE MENT SYSTEM S OF ASSETS AP P AP P AP P AP P AP P AP P AP P AP P AP P SERVICES GENUS LOCI SINGLUAR APP EXPERIENCE TEMPORAL MOMENTRELATIONSHIPS AP P
  21. 21. context first ALGORYTHM’S DETERMINE EXPERIENCE THE INTEGRATION OF DISPARATE SYSTEMS & DATA LOCATION & TEMPORAL SERVICES BEHAVIOR MODEL
  22. 22. now what?
  23. 23. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY AND UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  24. 24. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY AND UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  25. 25. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY BREEDS UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  26. 26. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY AND UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  27. 27. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY AND UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  28. 28. now what? NO ONE UNDERSTANDS THE NEW INGREDIENTS AMBIGUITY AND UNCERTAINTY PREDICTION FRAMEWORK DOES NOT WORK ANYMORE HOW TO BUILD IS SOLVED WHAT TO BUILD AND WHY?
  29. 29. that’s what we do
  30. 30. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  31. 31. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  32. 32. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  33. 33. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  34. 34. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  35. 35. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  36. 36. UX STRUCTURE’S SYSTEMS UX PATTERNS DOMINATE UX TEACHES SYSTEMS & AI • PROCESS DRIVES REWARDS • “INCREMENTALISM” MINDSET • PRD’S • WIREFRAMES MATTER • PROJECTS ARE BESPOKE / CUSTOM • BRAND AS AN EMBASADOR • UI FRAMEWORKS MAKE BUILDING EASIER • FOCUS ON REUSABILITY • EFFECTIVE COLLABORATION • DESIGN THINKING METHODS • LEVERAGE KNOWLEDGE ABOUT CUSTOMERS • SIMPLIFICATION • DESIGN THINKING & LEAN START UP METHODS • BUSINESS MODELS MATTER • CUSTOMER CENTRICITY • CO-CREATION / MAKE TO THINK • CUSTOMER JOURNEY MAPPING • CUSTOMER CO-INNOVATION • ADAPTIVE PRODUCT DEVELOPMENT • AI JOURNEY MAPS • SUCCESSFUL STRATEGY ADAPTATION • SCENARIO PLANNING • PROBLEM FRAMING • MULTIDISCIPLINARY STRATEGY TEAMS • CUSTOMER COUNCILS • CUSTOMIZED WORKFLOWS FOR NICHE HIGH-VALUE PROCESSES STAGE 1 TODAY CURRENT ENTERPRISE STAGE 2 TOMORROW CONTEXTUAL ENTERPRISE STAGE 3 FUTURE AI ENTERPRISE where you are headed…
  37. 37. UX STRUCTURE’S SYSTEMS UX PATTERNS DOMINATE UX TEACHES SYSTEMS & AI • UX ROLE UNDERVALUED • LATE TO THE PARTY • LEARNING TO WORK W/ AGILE • WIN WITH BEST ARTIFACTS • LEARNING TO SPEAK BUSINESS • TEACHING MANAGEMENT THAT DESIGN MATTERS • MOVE TO PARTNER WITH DEVELOPMENT • CONFRONT YOUR ORTHODOXIES • IMPORTANCE ON THE RISE • WINS CELEBRATED • DELIVERING BUSINESS RESULTS • TEACHABLE MOMENTS • ART OF THE POST MORTEM • YOU ARE A BUSINESS PARTNER • YOU ARE A PERSUADER: KEY STAKEHOLDERS CONVERTING • PRODUCT OWNER • EVANGELIST • BRAND CHAMPION • CUSTOMER HERO • YOUR SKILLS MATTER STAGE 1 TODAY CURRENT ENTERPRISE STAGE 2 TOMORROW CONTEXTUAL ENTERPRISE STAGE 3 FUTURE AI ENTERPRISE where you are headed…
  38. 38. UX STRUCTURE’S SYSTEMS UX PATTERNS DOMINATE UX TEACHES SYSTEMS & AI CRAFTS MAN BUSINESS PARTNER INNOVAT OR STAGE 1 TODAY CURRENT ENTERPRISE STAGE 2 TOMORROW CONTEXTUAL ENTERPRISE STAGE 3 FUTURE AI ENTERPRISE where you are headed…
  39. 39. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THINK OVER THINK TO MAKE
  40. 40. design as core to strategy ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THIN K
  41. 41. ROLE CHANGE FOR THE DESIGNER RESEARCH STILL MATTERS ABDUCTIVE JUXTAPOSITON MAKING MAKE TO THIN K
  42. 42. SOFTWARE AS MATERIAL E N T E R P R I S E U X C O N F E R E N C E J U N E 8 , 2 0 1 6 @ G P E T R O F F
  43. 43. coda EVENTUALLY EVERYTHING CONNECTS – PEOPLE, IDEAS, OBJECTS…THE QUALITY OF THE CONNECTIONS IS THE KEY TO QUALITY PER SE. UNLIKE KEATS, WHO SAID THAT KNOWING ABOUT THE RAINBOW SHATTERS ITS BEAUTY, I FEEL THAT THE KNOWLEDGE ABOUT AN OBJECT CAN ONLY ENRICH YOUR FEELINGS FOR THE OBJECT ITSELF.
  44. 44. thank you… @GPETROFF

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