MOVEMENT IS THE MEDICINE
DAN ROCKWELL
TECHNOLOGY COMMERCIALIZATION
The Ohio State University
September 26th, 2013 - GSW QS...
Dan Rockwell
twitter: @floozyspeak
contact: rockwell.66@busfin.osu.edu
Program Manager of the Software Prototyping Center
Te...
WHAT HAPPENED
cheap, affordable, super small, hyper accurate sensor tech
mobile computers (yeah your phone)
everything has...
IMPACT?
There are already roughly 100,000 health applications
available in major app stores, and the top 10 mobile health ...
THE RESULTS
Quantified Self Movement
Health Context Ripe for Disruption
Recognized Opportunity and Investment
Mobile Health...
CASCADING IN HEALTH CARE
CASCADING IN HEALTH CARE
TRACTION POSSIBLE EVERYWHERE
THINK ABOUT IT
Dozens and dozens of thought leaders, outlets,
portals, tools, blogs, services, the ecosystem to
support th...
the generation that joined
Steve Jobs to disrupt
telecom is setting their
sights on health care next
RESIDUAL EFFECTS
Data is becoming familiar
Emotion design is trumping practical/sense
Becoming quantified is aspirational, ...
HAPPENING NEXT
put your opportunity cap on
networks are getting smaller and
happening everywhere
how’s dan
doing?
haven’t
seen him
since last
tuesday
i dunno what
yo...
passive capture
aspirational
game changers
gesture recognition
hey
i’ve noticed
you’ve been
smoking
lately
dude EAT your
food don’t shove
it down your
throat
ALL
KNO...
have app store...
will bank
WHERE TO COMPETE
developer solutions, think PARSE for the mobile health
care market
best practice portals, education plays...
BUILDERS, BELIEVERS
AND INVESTORS
WHO’s down for a little disruption?
investment, is clearly
interested- what
about patients?
WHO ARE THESE PEOPLE?
HOMEWORK
try a quantified self related product
design a quantified self experiment
follow startup health related trends
you ...
BONUS HOMEWORK
TallyZoo WaveSense Skimble SuperBetter fitocracy
Zombies, Run Heart Rate Lose It iTriage P90X
QUESTIONS?
THANKYOU - DAN ROCKWELL
personalized?
more like enabled
Dan Rockwell
@floozyspeak
Movement is the Medicine talk
...
Movement is the Medicine
Movement is the Medicine
Movement is the Medicine
Movement is the Medicine
Movement is the Medicine
Movement is the Medicine
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Movement is the Medicine

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A startup health trends, quantified self, and assoicated goodness talk I did for GSW Worldwide in Columbus Ohio. As part of their innovation think tank group and Jump Start program to explore and enable new ideas. Much thanks to the collective inspiration of the trends in play that helped inform and addict me into consuming all possible to talk about it. Special thanks to Rock Health IT and Startup Health who provide many inspiring decks and learning materials to fuel my own research on the subject matter. Also special thanks to Lise Worthen-Chaudhari who inspired me with the quote "movement is the medicine".

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Movement is the Medicine

  1. 1. MOVEMENT IS THE MEDICINE DAN ROCKWELL TECHNOLOGY COMMERCIALIZATION The Ohio State University September 26th, 2013 - GSW QS MegaDay - The Ohio State University
  2. 2. Dan Rockwell twitter: @floozyspeak contact: rockwell.66@busfin.osu.edu Program Manager of the Software Prototyping Center Technology Commercialization and Knowledge Transfer Office The Ohio State University 12 years working in design research, user experience, insight translation for Lextant 7 years building software applications for startups 3 years obsessed with startup health trends and the quantified self movement 2.5 years at Ohio State taking IP to market because we can
  3. 3. WHAT HAPPENED cheap, affordable, super small, hyper accurate sensor tech mobile computers (yeah your phone) everything has data, body is the IO port barriers to make software are gone curious people, culture shift a ton of experimentation the FDA just got out of everyone’s way
  4. 4. IMPACT? There are already roughly 100,000 health applications available in major app stores, and the top 10 mobile health applications generate up to 4 million free and 300,000 paid daily downloads.  *BusinessInsider this already sizable market, $20 billionor more by 2018, *BusinessInsider
  5. 5. THE RESULTS Quantified Self Movement Health Context Ripe for Disruption Recognized Opportunity and Investment Mobile Health Apps Gone Wild Rise of the Because We Can
  6. 6. CASCADING IN HEALTH CARE
  7. 7. CASCADING IN HEALTH CARE TRACTION POSSIBLE EVERYWHERE
  8. 8. THINK ABOUT IT Dozens and dozens of thought leaders, outlets, portals, tools, blogs, services, the ecosystem to support the QS movement is just underway Note the dozens of health related technology innovation conferences, specific to mobile health Wearable tech has gone from awkward gimmick to hello future in 24 months
  9. 9. the generation that joined Steve Jobs to disrupt telecom is setting their sights on health care next
  10. 10. RESIDUAL EFFECTS Data is becoming familiar Emotion design is trumping practical/sense Becoming quantified is aspirational, the spin started in science, now its becoming personal Transparency appears to be the enabler but it isn’t, users still want to be led Big Data is becoming a problem
  11. 11. HAPPENING NEXT put your opportunity cap on
  12. 12. networks are getting smaller and happening everywhere how’s dan doing? haven’t seen him since last tuesday i dunno what you’re talkin about, i see him every day maps here, i had him clocked last tuesday dude that’s what i said, geeze well i know he’s moving, he’s done 23423 steps since we last talked look i know i’m not part of this conversation but the market is up! tell him we have apples on sale man!
  13. 13. passive capture aspirational game changers
  14. 14. gesture recognition hey i’ve noticed you’ve been smoking lately dude EAT your food don’t shove it down your throat ALL KNOWING WOZ SIRI’s BIG BROTHER
  15. 15. have app store... will bank
  16. 16. WHERE TO COMPETE developer solutions, think PARSE for the mobile health care market best practice portals, education plays guide to payor understanding, navigating accountable care compete with 300,000 developers.. ouch, but possible validation, play the hard science card exploit your notable niche
  17. 17. BUILDERS, BELIEVERS AND INVESTORS
  18. 18. WHO’s down for a little disruption?
  19. 19. investment, is clearly interested- what about patients?
  20. 20. WHO ARE THESE PEOPLE?
  21. 21. HOMEWORK try a quantified self related product design a quantified self experiment follow startup health related trends you have 120 days to realize an idea
  22. 22. BONUS HOMEWORK TallyZoo WaveSense Skimble SuperBetter fitocracy Zombies, Run Heart Rate Lose It iTriage P90X
  23. 23. QUESTIONS? THANKYOU - DAN ROCKWELL personalized? more like enabled Dan Rockwell @floozyspeak Movement is the Medicine talk Technology Commercialization Office The Ohio State University thanks, questions?

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