Dragana Đermanović - ALERT - online reputacija

ONLINE REPUTACIJA ALERT!

... JE:
FOOTPRINT NA INTERNETU
ONO ŠTO OSTAVLJATE “IZA SEBE” NA WWW
ONO ŠTO DRUGI O VAMA PRONALAZE NA WEBU
ONO ŠTO ĆE NAKON PRONAĐENOG MI SLITI O VAMA
www.draganadjermanovic.com

SO WHAT?! www.draganadjermanovic.com

UTICAJ NA:
VAS LIČNO – > PRIVATNO
PROFESIONALNO – > NA WEBU
PROFESIONALNO – > U TRADICIONALNIM MEDIJIMA

1. PR IVATNO
77% REGRUTERA ĆE VAS PRETRAŽITI NA WEBU
35% KANDIDATA JE ELIMINISANO ZBOG PRONAĐENOG
53% ELIMINISANO ZBOG NEPRIKLADNIH FOTOGRAFIJA
http://bit.ly/2fbU3X

2. PR OFESIONALNO www.draganadjermanovic.com http://bit.ly/AT48j
25.000 net korisnika
50 zemalja sveta
April 09

2. PR OFESIONALNO www.draganadjermanovic.com

3. PR OFESIONALNO – TRADICIONALNI MEDIJI

6 2 % blogs were having a significant impact on the “tone” of news reporting
51% impact on the “editorial direction”
76% reporter s see blogs as helpful in giving them story ideas , story angles and insight into the tone of an issue
www.draganadjermanovic.com SM & CGM UTIČU I NA UREDNIKE I NOVINARE http://tinyurl.com/33h2hp

INTERNET FAST FACTS
1,5 MILIJARDI INTERNET KORISNIKA
(75% KORISTI NEK U OD DRUŠTVENIH MREŽA)
31 MILIJARDA GOOGLE PRETRAGA MESEČNO
330 MILIONA YOUTUBE PREGLEDA MESEČNO
235 MILIONA FACEBOOK PROFILA
253 MILIONA MY SPACE NALOGA
133 MILIONA BLOGOVA

INTERNET REGIONALNO www.draganadjermanovic.com  Yugosfera - oko 8,5 mil internet korisnika

www.draganadjermanovic.com DELL SUCKS, DELL LIES!!! – JEFF JARVIS www.buzzmachine.com http://bit.ly/2gaDGq

DELL Weekly www.draganadjermanovic.com

After 2 years... Dell learned – Direct2Dell blog www.draganadjermanovic.com “ They reached out to bloggers ; they blogged ; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked. ” J. Jarvis

We Can Learn From "Dell Hell." Dell Did !
Customers are in control . Work with them and learn from them.
Real conversations are two-way .
Think before you talk , but always be yourself .
Be aware that any conversation can become global at any time .
Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.
Don't be afraid to apologize .
One customer is part of many communities .

How are you organized – PR vs. social media ?
How do you handle negative comments ?
What is the process for setting up a blog or community with franchisees?
… and about 50 more
www.draganadjermanovic.com “ ... brands-only community that helps large organizations build successful social media programs ” http://bit.ly/40AUzd

“ MARKETS ARE CONVERSATION” www.draganadjermanovic.com http://bit.ly/3m7zHC

COMTRADEGROUP .COM/blog www.draganadjermanovic.com

COMING.RS/blog www.draganadjermanovic.com

PR EVENCIJA
ZNAČAJ INTERNETA
UTICAJ SOCIAL & CONSUMER GENERATED MEDIA
MONITORING
ANALIZA
PR OACTIVNA ULOGA 

MONITORING – BUDI TU! www.draganadjermanovic.com

MONITORING - RSS www.draganadjermanovic.com

ANALIZA
NA KOJIM MESTIMA SE POJAVLJUJETE
KOLIKO SU TA MESTA UTICAJNA (alexa.com, google trends , technorati.com, search status...)
U KOM KONTEKSTU
KAKVO JE OKRUŽENJE
KAKVE SU REAKCIJE

PR IVATNO  EGO-SEARCH
GOOGL E YOURSELF
PEOPLE SEARCH ENGINES
DO YOUR OWN BACKGROUND CHECK
WE ARE OUR OWN WORST ENEMY!

PR IVATNO
LIČNI BLOG
MICRO-BLOGGING
SOCIJALNE MREŽE
KOMENTARISANJE NA FORUMIMA I BLOGOVIMA
DOMEN SA SVOJIM IMENOM
GOOGLE PROFIL

RAZMISLITE (NAJMANJE) DVA PUTA PRE NEGO ŠTO MA ŠTA LIČNO PUBLIKUJETE NA WEBU !

DRAGANA ĐERMANOVIĆ +381659300DDj @GagaDjermanovic [email_address] www.draganadjermanovic.com

http://www.bizbuzz.rs	183
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Dragana Đermanović - ALERT - online reputacija

by biZbuZZ on Oct 31, 2009

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Dragana Đermanović - ALERT - online reputacija — Presentation Transcript