Dragana Đermanović - ALERT - online reputacija

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  • 48,9 europian average – 43% prosek – 8,5 miliona ljudi
  • http://www.guardian.co.uk/technology/2005/aug/29/mondaymediasection.blogging
  • Dragana Đermanović - ALERT - online reputacija

    1. 1. ONLINE REPUTACIJA ALERT!
    2. 2. ... JE: <ul><li>FOOTPRINT NA INTERNETU </li></ul><ul><li>ONO ŠTO OSTAVLJATE “IZA SEBE” NA WWW </li></ul><ul><li>ONO ŠTO DRUGI O VAMA PRONALAZE NA WEBU </li></ul><ul><li>ONO ŠTO ĆE NAKON PRONAĐENOG MI SLITI O VAMA </li></ul>www.draganadjermanovic.com
    3. 3. SO WHAT?! www.draganadjermanovic.com
    4. 4. UTICAJ NA: <ul><li>VAS LIČNO – > PRIVATNO </li></ul><ul><li>PROFESIONALNO – > NA WEBU </li></ul><ul><li>PROFESIONALNO – > U TRADICIONALNIM MEDIJIMA </li></ul>www.draganadjermanovic.com
    5. 5. 1. PR IVATNO <ul><li>77% REGRUTERA ĆE VAS PRETRAŽITI NA WEBU </li></ul><ul><li>35% KANDIDATA JE ELIMINISANO ZBOG PRONAĐENOG </li></ul><ul><li>53% ELIMINISANO ZBOG NEPRIKLADNIH FOTOGRAFIJA </li></ul>http://bit.ly/2fbU3X
    6. 6. 2. PR OFESIONALNO www.draganadjermanovic.com http://bit.ly/AT48j <ul><li>25.000 net korisnika </li></ul><ul><li>50 zemalja sveta </li></ul><ul><li>April 09 </li></ul>
    7. 7. 2. PR OFESIONALNO www.draganadjermanovic.com
    8. 8. 3. PR OFESIONALNO – TRADICIONALNI MEDIJI <ul><li>  </li></ul><ul><li>6 2 % blogs were having a significant impact on the “tone” of news reporting </li></ul><ul><li>51% impact on the “editorial direction” </li></ul><ul><li>76% reporter s see blogs as helpful in giving them story ideas , story angles and insight into the tone of an issue </li></ul>www.draganadjermanovic.com SM & CGM UTIČU I NA UREDNIKE I NOVINARE http://tinyurl.com/33h2hp
    9. 9. INTERNET FAST FACTS <ul><li>1,5 MILIJARDI INTERNET KORISNIKA </li></ul><ul><li>(75% KORISTI NEK U OD DRUŠTVENIH MREŽA) </li></ul><ul><li>31 MILIJARDA GOOGLE PRETRAGA MESEČNO </li></ul><ul><li>330 MILIONA YOUTUBE PREGLEDA MESEČNO </li></ul><ul><li>235 MILIONA FACEBOOK PROFILA </li></ul><ul><li>253 MILIONA MY SPACE NALOGA </li></ul><ul><li>133 MILIONA BLOGOVA </li></ul>www.draganadjermanovic.com
    10. 10. INTERNET REGIONALNO www.draganadjermanovic.com  Yugosfera - oko 8,5 mil internet korisnika
    11. 11. www.draganadjermanovic.com DELL SUCKS, DELL LIES!!! – JEFF JARVIS www.buzzmachine.com http://bit.ly/2gaDGq
    12. 12. DELL Weekly www.draganadjermanovic.com
    13. 13. After 2 years... Dell learned – Direct2Dell blog www.draganadjermanovic.com “ They reached out to bloggers ; they blogged ; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked. ” J. Jarvis
    14. 14. We Can Learn From &quot;Dell Hell.&quot; Dell Did ! <ul><li>Customers are in control . Work with them and learn from them. </li></ul><ul><li>Real conversations are two-way . </li></ul><ul><li>Think before you talk , but always be yourself . </li></ul><ul><li>Be aware that any conversation can become global at any time . </li></ul><ul><li>Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same. </li></ul><ul><li>Don't be afraid to apologize . </li></ul><ul><li>One customer is part of many communities . </li></ul>www.draganadjermanovic.com
    15. 15. <ul><li>How are you organized – PR vs. social media ? </li></ul><ul><li>How do you handle negative comments ? </li></ul><ul><li>What is the process for setting up a blog or community with franchisees? </li></ul><ul><li>… and about 50 more </li></ul>www.draganadjermanovic.com “ ... brands-only community that helps large organizations build successful social media programs ” http://bit.ly/40AUzd
    16. 16. “ MARKETS ARE CONVERSATION” www.draganadjermanovic.com http://bit.ly/3m7zHC
    17. 17. COMTRADEGROUP .COM/blog www.draganadjermanovic.com
    18. 18. COMING.RS/blog www.draganadjermanovic.com
    19. 19. PR EVENCIJA <ul><li>ZNAČAJ INTERNETA </li></ul><ul><li>UTICAJ SOCIAL & CONSUMER GENERATED MEDIA </li></ul><ul><li>MONITORING </li></ul><ul><li>ANALIZA </li></ul><ul><li>PR OACTIVNA ULOGA  </li></ul>www.draganadjermanovic.com
    20. 20. MONITORING – BUDI TU! www.draganadjermanovic.com
    21. 21. MONITORING - RSS www.draganadjermanovic.com
    22. 22. www.draganadjermanovic.com
    23. 23. ANALIZA <ul><li>NA KOJIM MESTIMA SE POJAVLJUJETE </li></ul><ul><li>KOLIKO SU TA MESTA UTICAJNA (alexa.com, google trends , technorati.com, search status...) </li></ul><ul><li>U KOM KONTEKSTU </li></ul><ul><li>KAKVO JE OKRUŽENJE </li></ul><ul><li>KAKVE SU REAKCIJE </li></ul>www.draganadjermanovic.com
    24. 24. PR IVATNO  EGO-SEARCH <ul><li>GOOGL E YOURSELF </li></ul><ul><li>PEOPLE SEARCH ENGINES </li></ul><ul><li>DO YOUR OWN BACKGROUND CHECK </li></ul><ul><li>WE ARE OUR OWN WORST ENEMY! </li></ul>
    25. 25. PR IVATNO <ul><li>LIČNI BLOG </li></ul><ul><li>MICRO-BLOGGING </li></ul><ul><li>SOCIJALNE MREŽE </li></ul><ul><li>KOMENTARISANJE NA FORUMIMA I BLOGOVIMA </li></ul><ul><li>DOMEN SA SVOJIM IMENOM </li></ul><ul><li>GOOGLE PROFIL </li></ul>
    26. 26. www.draganadjermanovic.com
    27. 27. <ul><li>RAZMISLITE (NAJMANJE) DVA PUTA PRE NEGO ŠTO MA ŠTA LIČNO PUBLIKUJETE NA WEBU ! </li></ul>www.draganadjermanovic.com
    28. 28. DRAGANA ĐERMANOVIĆ +381659300DDj @GagaDjermanovic [email_address] www.draganadjermanovic.com
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