Alexis Ohanian discusses how he turned a small idea into a successful business called Breadpig that donates money to charitable causes. By selling a book called "Bread and Wings" and taking customer feedback, Breadpig was able to donate over $37,000 in its first year and over $50,000 in 2009. Ohanian emphasizes that small personal efforts, even if starting small, can make the world "suck less" when done with a simple goal and by being accountable to customers.

1. turning MountainsMolehills into Alexis Ohanian @kn0thing

8. Steve

14. “Social Media”

15. “read”

16. breadpig.com

17. Pig

18. Pig +

19. Pig +Bread Wings

33. $37,000 donated

36. 25,000 copies sold

46. $50,000 donated in 2009

47. Customers tell us what to do. Hold us accountable.

48. Simple goalMaking the world suck less.

49. Simple goalMake the world suck less.

51. Not guilt-inducing.

52. The world has a lot of problems.

53. Start small.

54. Make it personal.

55. This is the trend. Thanks to technology.

59. First Name Age Favorite subject

64. Not for hippies.

66. Not (just) for hippies.

68. Questions? Alexis Ohanian http://AlexisOhanian.com Twitter: @kn0thing