Want to start a blog, but don' t know how? Have a blog but struggle to keep it going? Get some useful tips and tricks here.

1. Taking the Dread out of Blogging
@KelleyLynnK
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December 2013

2. Today’s Takeaways
 Getting started
 Avoiding “abandoned blog” syndrome
 Feeding the content beast
 Blogging is like flossing
 Getting the most out of your blog
 You can be famous!
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December 2013

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December 2013

4. 4
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December 2013

5. Companies with blogs have 55%
more visitors, 67% more leads
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December 15, 2013

6. Mission Statement
 A mission statement is a informal statement
of the purpose of your blog. It provides "the
framework or context within which your blog’s
content is formulated.
 In simplest terms, the mission is the blog's
reason for existence, and vision is what it
wants to be.
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Adapted from Wikipedia
December 2013

7. 85% of corporate
blogs have 5 blog
posts or less -Eloqua
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December 2013

8. Reasons for Blogging
 Thought Leadership
 Position you/your
company as an expert
 Share
knowledge, insight
 Communicate key
messages
 Job Search
 Showcase your skills
 Increase digital
 Drive traffic through SEO
 Keyword-dense blogs enable
traffic to “self-qualify”
The Julie/Julia Project
“My Dad Reads too Many
Books”
“Business blogs provide the opportunity for companies
footprint
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 Share
to start conversations about their products, services
and brands.” – Blogging for Dummies
a Passion
December 2013

9. Blogging is like Flossing
Frequency
 Blog regularly
Links
 Build traffic
Objectivity
 Provide value
Short
 500 words
Search
 Keyword terms
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December 2013

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December 2013

11. Blog Content
 News articles
 Interviews
 News recaps
 Customer stories
 Opinion pieces
 Trends
 Hot topics
 First-hand
 Events
experience/insights
 Industry reports
Useful tool: Editorial calendar widget:
http://stresslimitdesign.com/editorial-calendar-plugin
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December 2013

12. SEO Tips
 Select a keyword
 Keyword strategy
 Best Practices
 Include your name
 In title
 Company/client name
 In first sentence
 Full terms and
 2nd time in first
acronyms
 Twitter hashtags
 Others mentioned
paragraph
 In second paragraph
 Yoast SEO plug-in
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December 2013

13. Sree’s #1 Rule for Social Media…
Be Interesting
 helpful
 generous
 useful
 credible
 informative
 brief
 relevant
 entertaining
 practical
 fun
 actionable
 occasionally
 timely
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funny
December 2013

14. Images
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December 2013

15. 3 Tips on Comments
 Always moderate
 Comment on other blogs
 Don’t confuse comments with
analytics
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December 2013

16. Be creative!
Have fun!
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December 2013

17. Interactive Discussion
 Kelley Lynn Kassa
 KLKassa@MidnightOilComm
s.com
 @KelleyLynnK
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December 2013