KinConsult Press Release 11/03/09 on being selected as a Finalist for the Africa Diaspora Market Place Competition.

1. FOR IMMEDIATE RELEASE
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PRESS RELEASE
KinConsult Is Selected As One of The Top 60 Finalists Out of 733 Applications for the Africa
Diaspora Business Plan Competition
Sunnyvale, CA USA, November 03, 20009--- KinConsult’s combined team from Sunnyvale, California and
Nairobi, Kenya is elated but at the same time humbled at the prospect of getting their idea funded for Kenya. The
business plan competition was envisaged by the Africa Diaspora Marketplace whose sponsors include the United
States Agency for International Development (USAID) and Western Union Company. The competition was created to
harness the entrepreneurial resources of the U.S. based Africa community in conjunction with their partners in
Sub-Sahara Africa to promote business initiatives that will spur economic growth in the region. It is hoped that
these enterprise once funded will help in the transfer of knowledge and expertise. This will create job
opportunities, foster income generating activities and enable the provision of essential essential goods and
services.
KinConsult management received news from the ADM team via e-mail on October 26th 2010 and the information
was quickly disseminated to its team members in both offices. There was a lot of joy and jubilation however
reality quickly set in. One phase of the competition may be over but the next phase is the most competitive and
most demanding. The team has to put in a comprehensive business plan and defend their proposal in Washington
DC from January 12-14, 2010 before a panel of experts. The CEO Kinoti Gituma responded to the news “60 now
fighting for 10-20 spots. Our odds just increased from 0.08% to a 16%-33%. The battle may have been won but the
war is not over as the team has to hunker down and push the pedal to the metal to ensure ultimate success by
securing full funding for our project in Kenya.” Similar sentiments were expressed by the head of the Nairobi team
Martha Keega who exclaimed “This is where it gets interesting we are overjoyed but we have to exercise caution
and not let the first phase victory get to our heads”
KinConsult is a new-age digital media agency capable of delivering solutions and services that enable corporations
and institutions to connect, transform and extend their businesses using new electronic media through the
creation, development and delivery of leading-edge solutions and services by leveraging proven marketing tools
that help customers, suppliers and partners manage their needs more efficiently and effectively. KinConsult offers
digital media solutions based on online and mobile sale/marketing with the greatest emphasis on return on
investment for our clients (ROI) KinConsult is an online demand generation solution provider in the USA where
markets are more mature and established.
Online and mobile marketing growth will be driven by:
• Increasing advertiser focus on accountability and ROI
• Greater consumer usage of online and mobile media
• Better targeting and niche offerings
The opportunity in Africa is that with the launch of broadband into East Africa the next Information and
Communication Technology (ICT) revolution is the use of digital media. Traditional media consumption is going to
shift to online and mobile media. KinConsult intends to offer its expertise in offering digital media solutions by
leveraging the experience of the top management team that has extensive work experience from working with top
technology companies based in Silicon Valley, California. Mobile subscribers in Africa leaped from about 270
Million at the start of 2008 to 360 Million subscribers by end of 2008 (25% increase). Broadband penetration is
about to take off since it is a mere 1% compared to the USA at 60% thereby showing the opportunity for
astronomical growth with the right entry strategy into the region.
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