As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips. Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss: - Who donates during these events - How to pick the right #GivingTuesday model and incentive structure for your organization - How to evaluate the readiness of your platform, processes and team for the big event - Strategies to maximize campaign results - How to incorporate this event effectively into your year-end strategy.

1. A Can’t Miss Tradition
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Agenda
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Hi
Miriam Kagan
Senior Fundraising Principal
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“Our mission is to empower nonprofits to raise the funds
needed to achieve their mission by providing the most
technologically advanced digital fundraising solutions –
Online, Mobile, & Social – in the marketplace.”
K

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Kimbia is headquartered in Austin, TX with offices
in Charleston, SC, Dallas, TX, and Washington, DC
 Helping 19,000+ organizations supporting all fundraising
campaign types since 2007
 Delivered through patented widget technology
 Focused on producing the optimal donor experience to
maximize donations
 Consistently delivering much higher conversion rates in
A/B test versus all others
 Portable, Scalable, and easy to integrate with CRM
About Kimbia

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Kimbia is the Giving
Day Expert
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 Why Crowdfunding?
 Who’s Donating?

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Crowdfunding Results Grow
Year-Over-Year
* Data based on
Kimbia customers
who have done 2
– 5 consecutive
annual
crowdfunding/givi
ng day events.

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• Founded in 2012 by 92nd
Street Y
• Black Friday, Cyber Monday, #GivingTuesday
• An opening day for the giving season
• Data suggests that organizations who capitalize on
#GivingTuesday through online campaigns have an
opportunity to raise significant funds
• The media boost helps organizations of all size succeed
during #GivingTuesday with minimal effort
What is

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Blackbaud’s #GivingTuesday Trends Report:
Data
• #GivingTuesday has had double-digit,
year-over-year growth in online
donations since 2012
• Large organizations have received
the most donations on
#GivingTuesday, but this trend is
shifting
• Online average gift amounts exceed
$100 for most organizations on
#GivingTuesday
• About 17% of online donation form
views on #GivingTuesday 2014 were
on a mobile device

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• Pick the Right #GivingTuesday
Model
• Choose the Right Incentive
Structure
• Evaluate Platform Readiness
• Evaluate Organizational Processes
and Resource Readiness
Giving Day & Platform
Enablement

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Pick The Right Model

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Pick The Right Model
Key Questions to Ask:
•Do we need a competitive element?
•If so, on what will it be based?
•Can we get matching funds?
•How will we distribute funds?
•Do we want to get new donors or
engage current donors or both?

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Choose the Right Incentives
• Create prize & match opportunities
• Incentivize healthy competition
• Prizes may include:
- First project/program to reach a
goal
- Most donors in a given period
- Most referrals from a given partner
- Fund with the most international
donors

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Incentive Examples

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Evaluate Platform Readiness
VS
VS
VS

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Your Tech Prep List

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Evaluate Organizational Process and Staff
Readiness:
Is Your Organization Ready?

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• Event Day HQ: phone
staff/volunteers for FAQ
and Offline donations
• Have a clear contingency
plan: know all your
vendor’s contact info and
line of command
• Manage the media: Social
and traditional
• Manage the day: updates,
special prizes, etc.
Are You Ready?

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• Engage Supporters
• Utilize Free Tools
• Communicate Results
Strategies to Maximize Campaign
Results

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registration
form status
leaderboard
find
forgot login
Engage Supporters

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#GivingTuesday Website

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Free #GivingTuesday Tools

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Planning Checklist

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• Feature real-time
results on home
page
• Leverage social
media, youtube,
email to amplify
results
Communicate Results

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Communicate Results

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• Segment: Look at prior year donors and
audiences: when and how did they
respond?
• Incorporate into year-end goals
• Use #GT money to increase matching
funds available for year-end fundraising
• Funnel #GT donors into last minute
year-end giving opportunities
• Leverage #GT giving for corporate
support
• Use #GT performance to tweak year-
end campaign: Ask, message, offer
Incorporate Into Your
Year-End Strategy

33. Why Kimbia?

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Kimbia provides an all-in-one solution for…

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Kimbia is the global leader in crowdfunding events
Helping 19,000+ nonprofits since 2007
7 of the 10 largest crowdfunding events
Delivered through patented widget
technology
Focused on producing the optimal
donor experience
Higher conversion rates in A/B tests
versus competitors
Portable, scalable and easy to
integrate with CRM, CMS, Email and
other software tools
• Giving Days
• P2P & Team Raising
• Online Donations
• DIY
• Event Registration

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SWARTHMORE COLLEGE
RAISED
April 4, 2014
$400,000
NOTRE DAME
RAISED
April 27, 2014
$900,000
UNIVERSITY OF SYDNEY
RAISED
April 4, 2014
$900,000
BOSTON UNIVERSITY
RAISED
April 30, 2014
$1,100,000
BOSTON FOUNDATION
RAISED
$1,100,000
TRINITY COLLEGE
RAISED
April 30, 2014
$1,200,000
GIVE RICHMOND
RAISED
September 17-18, 2014
$1,600,000
SAN DIEGO FOUNDATION
RAISED
May 6, 2014
$2,100,000
SAN ANTONIO FOUNDATION
RAISED
May 6, 2014
$2,100,000
SARASOTA CF
RAISED
May 6, 2014
$3,100,000
LANCASTER CF
RAISED
November 21, 2014
$4,500,000
MIAMI FOUNDATION
RAISED
November 3, 2014
$5,200,000
UC-BERKLEY
RAISED
November 20, 2014
$5,300,000
PURDUE UNIVERSITY
RAISED
April 30, 2014
$7,500,000
PITTSBURGH FOUNDATION
RAISED
May, 15, 2014
$7,700,000
Recent Crowdfunding Events

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COLUMBIA UNIVERSITY
RAISED
October 29, 2014
$11,064,000
MINNEAPOLIS / ST. PAUL
RAISED
November 12, 2014
$18,200,000
DALLAS / FT. WORTH
RAISED
September 18, 2014
$26,100,000
Recent Crowdfunding Events

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The Kimbia Solution
Embedded in an organizations
existing website
•Enables branding control
•Increases donor conversion
by 30% on avg
Best of Breed, cloud-based
platform
Mobile-ready responsive
•No need for web APIs to
build / style
Social sharing integration
Works with client systems of
choice:
•Integration ease using data APIs
•App on Salesforce AppXchange
Secure, PCI Level 1 compliant,
forms
£€
¥
$ Multi-Currency
Multi-Language
20+
Gateways

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Special Offer
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Special Starter Kit
Pricing* to Get You
Ready for this
#GivingTuesday
• Fully-branded giving day site
• Real-time status widget, social
media integration
• Industry-leading, proven secure
& stable platform
kelly@kimbi
a.com
*Offer does not include Kimbia services engagement or complete platform
functionality – contact us to learn more about your options.

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Q&A
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Next Steps:
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Please join us for our
next webinars:
• How to Maximize Your
#GivingTuesday Results: A
Houston Grand Opera Case
Study
• Ready. Set. Go! Launch Your
#GivingTuesday Campaign
Today

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www.kimbia.com
@kimbiainc
Miriam@kimbia.com
@miriamkagan
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Contact Information

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Thank you!