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A man’s reach should exceed his grasp…	

…or what’s a Heaven for…?	

!
-Robert Browning
CREATIVE CONCEPT DEVELOPMENT	

FOR EVENT EXPERIENCE	

_______	

Kile Ozier	

Itinerant Creative Guy
imho.kileozier.com 	

www.kileozier.com
Ensuring Emotional Bond & Strategic Message
–Matt Burke	

Founder: Blue Sky Longboards & Account Executive:The Display Shop
“Creating a compelling, positive, live interaction that indelibly
connects your audience with your brand.”
imho.kileozier.com 	

www.kileozier.com
“Experiential”
FIVETENETS	

FORTHE	

CREATION OF COMPELLING EXPERIENCE
Exploration of Assumption	

Liberation of Preconception	

Comfortable Disorientation	

Successive Revelation	

Subliminal Engagement
imho.kileozier.com 	

www.kileozier.com
Exploration of Assumption
imho.kileozier.com 	

www.kileozier.com
Exploration of Assumption
imho.kileozier.com
Exploration of Assumption
SelfAudience Team
Informed Collaboration
People on our teams are neither their titles nor their Jobs
imho.kileozier.com 	

www.kileozier.com
Liberation of Preconception
imho.kileozier.com 	

www.kileozier.com
Liberation of Preconception
imho.kileozier.com 	

www.kileozier.com
Comfortable Disorientation
imho.kileozier.com 	

www.kileozier.com
Comfortable Disorientation
imho.kileozier.com
Successive Revelation
imho.kileozier.com 	

www.kileozier.com
Successive Revelation
imho.kileozier.comEvocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Successive Revelation
Evocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Avoid Simply Giving it to ‘Em, All at Once…
imho.kileozier.com 	

www.kileozier.com
Subliminal Engagement
imho.kileozier.com 	

www.kileozier.com
Subliminal Engagement
imho.kileozier.com
Shared
Intimate
Experience
FIVETENETS	

FORTHE	

CREATION OF COMPELLING EXPERIENCE
Exploration of Assumption	

Liberation of Preconception	

Comfortable Disorientation	

Successive Revelation	

Subliminal Engagement
imho.kileozier.com 	

www.kileozier.com
THE STRATEGIC PART	

FORGINGTHE BOND
Subtle & Authentic	

Bonding Interview of Client Leader; theVisionary	

Sussing Out of Principal Motivations - Beyond the
Facts of Stewardship	

Find the Heart of Inspiration Behind Strategic Goals
imho.kileozier.com 	

www.kileozier.com
ONE FINALTENET
Don’t Get in the Way of the Message
imho.kileozier.com 	

www.kileozier.com
…and all of this will be for naught	

without assiduous attention to 	

production values…
imho.kileozier.com 	

www.kileozier.com
…and all of this will be for naught	

without assiduous attention to 	

production values…
and timing	

!
Because…
imho.kileozier.com 	

www.kileozier.com
While it may be cliché	

It is Absolutely True	

That…
Timing	

IS	

Everything
imho.kileozier.com 	

www.kileozier.com
A GLOBAL NETWORK
—
CREATORS OF COMPELLING EXPERIENCE
imho.kileozier.com 	

www.kileozier.com
TEA - Themed Entertainment Association
imho.kileozier.com
Thank You
imho.kileozier.com	

www.kileozier.com

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Concept Development for Event Experience: Emotional Bond & Strategic Message