Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Concept Development for Event Experience: Emotional Bond & Strategic Message
1. A man’s reach should exceed his grasp…
…or what’s a Heaven for…?
!
-Robert Browning
2. CREATIVE CONCEPT DEVELOPMENT
FOR EVENT EXPERIENCE
_______
Kile Ozier
Itinerant Creative Guy
imho.kileozier.com
www.kileozier.com
Ensuring Emotional Bond & Strategic Message
3. –Matt Burke
Founder: Blue Sky Longboards & Account Executive:The Display Shop
“Creating a compelling, positive, live interaction that indelibly
connects your audience with your brand.”
imho.kileozier.com
www.kileozier.com
“Experiential”
4. FIVETENETS
FORTHE
CREATION OF COMPELLING EXPERIENCE
Exploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagement
imho.kileozier.com
www.kileozier.com
7. Exploration of Assumption
SelfAudience Team
Informed Collaboration
People on our teams are neither their titles nor their Jobs
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www.kileozier.com
20. Successive Revelation
Evocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Avoid Simply Giving it to ‘Em, All at Once…
imho.kileozier.com
www.kileozier.com
27. FIVETENETS
FORTHE
CREATION OF COMPELLING EXPERIENCE
Exploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagement
imho.kileozier.com
www.kileozier.com
28. THE STRATEGIC PART
FORGINGTHE BOND
Subtle & Authentic
Bonding Interview of Client Leader; theVisionary
Sussing Out of Principal Motivations - Beyond the
Facts of Stewardship
Find the Heart of Inspiration Behind Strategic Goals
imho.kileozier.com
www.kileozier.com