Ever wonder why your social media isn’t moving the needle? Confused about what you need to know about search engine optimization (SEO) and search engine marketing (SEM) and how it relates to your social media posts? Most associations have a social media strategy, some have SEO/SEM strategy, but not very many leverage the power of a combined social and search effort. Learn how SEO and social media are connected, the opportunities for search and social media success that most association executives miss, and the ways you can use this information to enhance your marketing initiatives.

1. Social Media & SEO
50 Quick & Easy Tips for Optimizing Your Social Media
Strategy

2. @kikilitalien
CEO of Amplified
Growth
Host and Producer of
Association Chat

3. Tip #1: Plan your editorial calendar
in advance

4. Tip #2: Augment your evergreen
content with timely or trending topics

5. Tip #3: Use FB Live to extend your
reach

6. Tip #4: Use an outline for points to
be made…even on live streams

7. Tip #5: Ask for the raw video footage
from your videographer

8. Tip #6: Look for new ways to use
video for different channels
*Bonus resource: associationstudios.com
“Endless Video Ideas”
You can sign up for monthly email by texting
videos to 444999

9. Tip #7: Create YouTube videos 5-8
minutes long

10. Tip #8: These types of videos do
best• How-to keywords (“how to present at NE/SAE”)
• Reviews (“NE/SAE review”)
• Tutorials (“Setting up the NE/SAE event app”)
• Anything fitness or sports related (“yoga for the
NE/SAE attendee”)
• Funny videos (“cute petting zoo inspiring
attendees at NE/SAE”)

11. Tip #9: Know your keywords (yes,
they still matter)

12. Tip #10: Identify the top 3 questions
your ideal member or client would
type into Google

13. Tip #11: Use SimilarWeb to identify
ways to improve your messaging to
your ideal audience

14. Tip #12: Consider tools to help you
conduct sweepstakes, contests, or
quizzes
WooBox, ShortStack, Wishpond

15. Tip #13: Conduct small content tests
on your social media channels to
measure impact.

16. Tip #14: Worry less about the perfect
number of times to post and more
about the content

17. Tip #15: The perfect length of a blog
post
“The Length of a Mini-Skirt”
Cover essentials, but keep it interesting (h/t Joe
Pulizzi)

18. Tip #16: Consider the emoji your
friend

19. Tip #17: Know the difference
between the 3 R’s

20. Tip #18: Identify your ideal
audience’s influencers

21. Tip #19: Develop an influencer
campaign for your social media
channels

22. Tip #20: Regularly & thoughtfully tag
friendly collaborators, industry
influencers

23. Tip #21: Know why people share

24. Tip #22: What gets liked and what
gets shared is different

25. Tip #23: Steps to “go viral”

26. Tip #24: Be consistent

27. Tip #25: Know why people
should follow you

28. Tip #26: Optimize for search on
each channel

29. Tip #27: Use hashtags judiciously

30. Tip #28: Investigate the
customer/MEMBER journey

31. Tip #29: Have a hub for content

32. Tip #30: Don’t try to be everywhere

33. Tip #31: Think of ways to stack
(or bundle) your content

34. Tip #32: Try out the free MozBar to
see DA ranking

35. Tip #33: Disclose paid advertising
(and make sure any paid influencers
do, too)
#spon #sponsor #ad

36. Tip #34: Choose images carefully
Pixabay, Shutterstock, Getty
Images, Pexels, Death by Stockart

37. Tip #35: Use ColorPick Eyedropper
extension from Chrome to ID HEX#
for better graphics

38. Tip #36: Avoid hashtags on
Facebook & limit on Pinterest

39. Tip #37: Instagram is hashtag
heaven, Twitter is hashtag friendly

40. Tip #38: Keep track of your Klout
score

41. Tip #39: Regularly review metrics

42. Tip #40: Try a social media channel
“takeover”

43. Tip #41: Try posting a picture an
hour for one day
The (real) customer journey...
A day in the life…

44. Tip #42: Curate other content your
audience would love

45. Tip #43: Share the love with your
most engaged members and
partners
Tell your audience to follow your supporters

46. Tip #44: Try BeLive.TV for Facebook
Live

47. Tip #45: Ask for predictions

48. Tip #46: Play “This or That”

49. Tip #47: Share playlists

50. Tip #48: Try “Tag a Friend”

51. Tip #49: Tell a story

52. Tip #50: Watch Association Chat

53. kiki@amplifiedgrowth.NET