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How to be a Social Media Marketing Badass For Your Events<br />
KiKi “badass” L’Italien ;)<br />Presented by <br />
	Definition<br />Being a Badass means you have determination and a style of getting things done all your own.<br />
You might think developing your inner badass self requires a gun or a personal trainer. <br />
Do you think Beth Kanterneeds a gun to be a nonprofit badass? (The answer is no.)<br />
Being a social media marketing badass for events and fundraising like Beth Kanter (nonprofit expert), Paull Young (charity...
Acting on the<br />GO is the hardest part of marketing<br />From Concept to Go!<br />      #Red4Joplin<br />
Go can be achieved by keeping mission in mind while carrying out the marketing plan for your event.<br />
LEARN<br />LISTEN<br />ID GOALS & OBJECTIVES<br />DEVELOP PLAN<br />TRACK <br />SUCCESS<br />DEVELOP CONTENT<br />
FIRST-PERSON STORYTELLING<br />CONTENT CURATION<br />ACTIVE SOCIAL ENGAGEMENT/SHARING CHANNELS<br />DESIGN FLEXIBILITY TO ...
      Badass Lessons<br />
     WEBSITE AND CMS SHELF LIFE<br />FIVE YEARS LATER…<br />
BADASS LESSONS<br />Use thesebadass lessonsto refresh your social media marketing campaigns<br />
Incorporate Your Story – Every Badass has a history and a mission<br />Curate Your Content – Badasses build on their reput...
How to Be a Social Media Badass for Events
How to Be a Social Media Badass for Events
How to Be a Social Media Badass for Events
How to Be a Social Media Badass for Events
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How to Be a Social Media Badass for Events

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I recently asked KiKi a few questions about her upcoming webinar.

JENISE: What is a social media marketing badass?

KiKi: A social media marketing badass is someone who knows what their audience needs, knows how to give it to them using social media, and then does it successfully with a style all their own.

Published in: Business, News & Politics
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How to Be a Social Media Badass for Events

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  4. 4. How to be a Social Media Marketing Badass For Your Events<br />
  5. 5. KiKi “badass” L’Italien ;)<br />Presented by <br />
  6. 6. Definition<br />Being a Badass means you have determination and a style of getting things done all your own.<br />
  7. 7. You might think developing your inner badass self requires a gun or a personal trainer. <br />
  8. 8. Do you think Beth Kanterneeds a gun to be a nonprofit badass? (The answer is no.)<br />
  9. 9. Being a social media marketing badass for events and fundraising like Beth Kanter (nonprofit expert), Paull Young (charity:water), & Petri Darby (Make a Wish), requires tenacity and a mission.<br />
  10. 10. Acting on the<br />GO is the hardest part of marketing<br />From Concept to Go!<br /> #Red4Joplin<br />
  11. 11. Go can be achieved by keeping mission in mind while carrying out the marketing plan for your event.<br />
  12. 12. LEARN<br />LISTEN<br />ID GOALS & OBJECTIVES<br />DEVELOP PLAN<br />TRACK <br />SUCCESS<br />DEVELOP CONTENT<br />
  13. 13. FIRST-PERSON STORYTELLING<br />CONTENT CURATION<br />ACTIVE SOCIAL ENGAGEMENT/SHARING CHANNELS<br />DESIGN FLEXIBILITY TO SUPPORT CAMPAIGNS<br />OPTIMIZING FOR MOBILE PLATFORMS<br />MORE MULTIMEDIA<br />
  14. 14. Badass Lessons<br />
  15. 15. WEBSITE AND CMS SHELF LIFE<br />FIVE YEARS LATER…<br />
  16. 16. BADASS LESSONS<br />Use thesebadass lessonsto refresh your social media marketing campaigns<br />
  17. 17. Incorporate Your Story – Every Badass has a history and a mission<br />Curate Your Content – Badasses build on their reputations and the information already “out there”<br />Engage Actively – Badasses know there is never really any one “in charge” – that everyone adds to a situation<br />Be Flexible with Resources – Your website should have multiple “skins” or uses…just like a badass can find multiple uses for gum<br />Use More Video – Help others tell your badass story<br />Optimize for Mobile – After all Batman has all the cool toys and so does your attendee<br />BADASS LESSONS<br />

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