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Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)
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Planet of the Apps @ Sanoma Mediaparade 2011 (kienhuis)

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Presentation by Herman Kienhuis (busdev @ Sanoma Media) on mobile and tablet developments and Sanoma Media's international app development program with results, plans and learnings.

Presentation by Herman Kienhuis (busdev @ Sanoma Media) on mobile and tablet developments and Sanoma Media's international app development program with results, plans and learnings.

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  • 1. Planet of the Apps Part II - Android strikes backSanoma MediaParade, April 7, 2011 Herman Kienhuis (@kienhuis), BusDev
  • 2. market developments;mobile internet & tabletssanoma app development program;results, plans & learnings
  • 3. Mobile: Always On
  • 4. 1 in 3 people now have a smartphone; in 2012: 1 in 2 % Smartphone adoption by market NL NL data: telecompaper
  • 5. Mobile internet usage booming, driven by proliferation of apps NU.nl mobile pageviews200,000,000 Android150,000,000100,000,000 iPhone 50,000,000 m.nu.nl 0 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Source: Sanoma Media
  • 6. Why Apps?•Developers community: 350.000 apps•Easy discovery and installation: App Store•One click payment: iTunes•Customizable: Personal, Social•Esthetic Experience: Apple UI•Speed and accessibility•Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera
  • 7. the Dutch iPhone user*Male Female <25 25-44 >44<HBO HBO/WO 0 0.25 0.5 0.75 1 * based on NU iPhone App users survey (Q3, 2010) Source: Sanoma Media
  • 8. Mobile advertising growing up US mobile advertising spend (USD mln)300020001000 0 2009 2010 2011 2012 2013 2014 Source: eMarketer, Sep 2010
  • 9. Mobile advertising growing up ! &Mobile messaging Mobile search Mobile display ads Mobile videoTime targeting Device targeting Content targeting Location targetingClick to call Click to App Store Request form Coupon Click to buy
  • 10. http://www.flickr.com/photos/schnaars/4544419991/Tablets: Touching
  • 11. A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD/iTV Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes
  • 12. iPad selling faster than iPhone 15 mln iPads sold in 3 quarters*, >300.000 in NL40,000,00030,000,00020,000,00010,000,000 Actual sales Analyst projections 0 Apr-10 Jul-10 Oct-10 Dec-10 Apr-11 Jul-11 Sep-11 Dec-11 * vs. 4 mln iPhones in first 3 quarters
  • 13. Strong uptake of iPad sales (>300.000) and usage in NL NU.nl iPad app downloads & pageviews200,000 15,000,000150,000 11,250,000100,000 7,500,000 50,000 3,750,000 0 0 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Downloads Pageviews Source: Sanoma Media
  • 14. the Dutch iPad user: men, 25-44, well educatedMale Female <25 25-44 >44<HBO HBO/WO 0 0.25 0.5 0.75 1 * based on NU iPad App users survey (Q3 2010, n=5000) Source: Sanoma Media
  • 15. the Dutch iPad user:uses it every day, an hour per day <15 min. once a day or less >3 hrs 15-30 min 2-3 hrs 30 min - 1 hr 30% 1-2 hrsmore than once a day 32% 94% Source: Sanoma Media
  • 16. the Dutch iPad user:uses it everywhere at home 0% 25% 50% 75% 100%2/3 shares it with partner, 1/2 with kids Source: Sanoma Media
  • 17. the Dutch iPad user:uses it for rich media consumption News Browse web Search Email Games TV/video PhotosSocial networking/blogging Reading magazines Reading books Notes / word processing Music Shopping Business presentations Chat / messengingDrawing / image processing 0 25 50 75 100 Often Sometimes Source: Sanoma Media
  • 18. Tablets changing reading habits? Source: Read It Later
  • 19. Tablets changing reading habits?31%* 62%* 6%* Source: Comscore/WSJ - *pageviews % changed to NU.nl data (march 2011)
  • 20. Future of Digital Magazines?
  • 21. Future of Digital Magazines! Autoweek in-app edition sales growing slowly CENSORED• Tablet adoption growth: +300% sales expected in 2011• Other formats: ST: more simple; LT: more dynamic: personalized, real-time, video• Subscriptions: PopularScience sold 10,000 iPad subs in 5 wks• Better in-app & subs marketing: we’re on learning curve Source: Sanoma Media
  • 22. TV Print[audiovisual, emotion, social] [tangible, inform, inspire] Online Mobile [interaction, targeting] [portable, always-on]
  • 23. market developments;mobile internet & tabletssanoma app development program;results, plans & learnings
  • 24. Part I: A New Dawn Speed up Createinvestment scale Build-up of Learning internal by doing expertise
  • 25. Speed up Fund &investment guide Create Share Part I: A New Dawn concepts scale & code 2010: >40 apps Measure & Learn Develop Learning & market Build-up of by doing internal expertise
  • 26. Apps (NL) Q2 2010 Q3 2010 Q4 2010 Grazia Autoweek iPad (2.39) EHBO kids (2.39) Hier.nl Kieskeurig Playboy Android NUsport Zwanger (1.59) Viva iPad (2.39)WK voetbal (1.59) Gamer Lekker 2011 (4.99) NU24 Gamer iPad Weekmenu NU iPad GameRelease Kwaak Wekker Dnews iPad
  • 27. Growing app downloads; revenues getting serious250,000 Downloads200,000150,000100,000 >1.1m 50,000 0€250,000 Revenues€200,000€150,000€100,000 >€0.8m €50,000 €0 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Source: Sanoma Media
  • 28. 2011: Part II: Android Strikes Back >80 Apps (int.) Kids apps Android apps App directories Shopping apps Magazine apps Location based Interactive ads Custom apps
  • 29. Apps (NL) Q1 2011 Q2 2011 Q3/Q4 2011Jaar in beeld iPad (1.59) Viva Forum Kieskeurig Android GoeieVraag Playmate clock NUsport iPad GameTron StartApp+ NUsport Android Gamer Android Autoweek Android VTwonen iPad Horoscoop iPad (0.79) Autotrader iPad Linda iPad QRscanner.nl Autotrader Android Styletoday iPad Memory+ (2.39) Tellen+ Lekker 2012 Woordjes+ (1.59) Puzzelen+ Delicious iPad CENSORED Keet iPad Mahjong iPad VTwonen shopgids Shopping guides Shopping catalogues+ Styling NUtvgids iPad Gardening Belegger Coloring GameTron iPad Dieting Ooggetuige+ DIY Styletoday Quiz Margriet routegids Planner Tijdschrift.nl iPad Walking Sanoma Media+ Skating Etc.
  • 30. Previews !CENSORED
  • 31. Learnings
  • 32. Learning by doing
  • 33. Own property rights
  • 34. Don’t repackthe old medium
  • 35. Compared to a touch,clicking is boring
  • 36. Design for fingers,not for eyes only
  • 37. Provide multipleentry and exit points
  • 38. Don’t reinvent the wheel, unless...
  • 39. Cause Steve said so
  • 40. It’s about the App Store
  • 41. Get feedback
  • 42. Thank youApplause @kienhuis

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