Europe's digital video operators have secured early adopter laurels by deploying leading-edge technologies to offer services such as catch up TV and IPTV. With the latest developments in web delivery, including adaptive rate streaming protocols, Internet video is now behind the region's most advanced new device services. It is safe to say that the starting gun has just been fired in this race for new service competitiveness.
With concern about competition from pure play OTT providers, traditional pay-TV services must make critical business and technology decisions when upgrading their infrastructure for multi-network delivery. Fortunately, as this new marketplace matures, service providers have more options from innovative video technology suppliers that are creating strong partner ecosystems and offering advanced capabilities that offer flexibility in deployment.
View the presentations from the European Forum Multi-network Solutions in the Real World, offered just prior to the IP&TV World Forum show.
2. The Current Landscape
Renting is the primary method of viewing movie/
video content, primarily because consumers see it
as a better value
Online subscription-based: preferred method to
rent a movie/video
Majority of consumers are willing to wait to view a
movie however, almost 30% would pay to access
the content sooner
Of those, 83% want the content within one month
(or less) of the theatrical release window
Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011
#multinetwork #iptvwf - 2
3. In Contrast
Chris Dodd, Head of MPAA, labels movie piracy
'looting'
“Free” drives behavior
Owning content is not a motivator
Piracy is not driven by a grudge toward the content owners
Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010
And piracy is still rampant:
The movie “Wolverine” was leaked online one month prior to
release, within a week, more than a million people had
downloaded the movie
Source: TorrentFreak
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4. Movie Piracy Losses by Country
United States: $25Bn
Australia: $1.3Bn
South Korea: $1.0Bn
India: $959M
United Kingdom: $818M
Source: Havocscope
#multinetwork #iptvwf - 4
5. Consumer Preferences Have Changed
Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011
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6. So Have the Pirate’s
Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010
6
7. The Future?
Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011
7
8. Business Models are Changing
Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010
8
9. Pirates Will Pay a “Fair” Price
Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010
9
10. Pirates Will Pay a “Fair” Price
Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010
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11. Etisalat’s IPTV Platform
Brand new experience of home personalized information
and entertainment services
More than 200 services and features will be implemented by Q3 2011 for IPTV 2.0
Core platform features include:
Live TV (SD and HD)
T/S/A/C VoD
FCC
cPVR
Catch Up TV
Go Back TV
Applications (Games and Walled
Garden)
Radio
Self-Care/Self-Help
Auto Provisioning
350+ channels
50+ HD channels
Media Player
Conditional access revenue
security for premium content by
Verimatrix
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12. Etisalat UAE: eLife IPTV/OTT
Huawei
Middleware Linear
& system management Content
VCAS 3 Head-end
Harmonic
Verimatrix ViewRight
Encoders
IPTV CSM Client Devices
Envivio
Verimatrix Encoders
Verimatrix
IPTV CSM ViewRight
RTES Web
Verimatrix HLS
Key
IPTV ACSM
data ViewRight
Network Smart TV
OMI / Entitlement Interface
switching
Expansion Option IPTV
ViewRight
STB
Huawei
VOD
Verimatrix
ViewRight
PC
Verimatrix
Entitlements
DB
VEM
On-demand
Content 12
13. TeliaSonera: IPTV/OTT
Igloo
Middleware Linear
& system management Content
ViewRight
Client Devices
VCAS 3 Head-end
IPTV
Verimatrix Encoders ViewRight
STB
MultiCAS/IP
Verimatrix HLS
IPTV CSM Multiplexor ViewRight
Web
Verimatrix
Key
Adaptive CSM
data
Network Smooth
OMI / Entitlement Interface
MultiRights switching Streaming Silverlight
PlayReady PC/Mac
Expansion Option Edegeware Microsoft
HTTP
VOD IIS
Verimatrix
Verimatrix
Entitlements
DB
VEM
On-demand
Content 13
14. GVT Brazil: DVB Hybrid
Ericsson
Middleware Linear
& system management Content
VCAS 3 Head-end
Tandberg
Verimatrix Encoder & Linear
Multiplexors DVB-S
MultiCAS/DVB
ViewRight
Client Devices
Verimatrix PIP
BCSM option
ViewRight
Gateway/STB
Verimatrix Key
IPTV CSM data
Network
switching ViewRight
IPTV
OMI / Entitlement Interface
PC
VOD
Expansion Option
ViewRight
Edgeware STB
VOD
Verimatrix
Verimatrix
Entitlements VEM
DB
On-demand
Content
15. Summary: Multi-network Video
Services Best Practices
Enable a transparent consumer experience
Harmonize stream management with adaptive rate
technology
Harmonize subscriber rights across devices
Don’t assume streaming services need less
security consideration – it may be higher
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17. Thank You
Visit Us #173
steveo@verimatrix.com
www.verimatrix.com
#multinetwork #iptvwf
Editor's Notes
Whether it’s online, via mail subscription (such as Netflix), or at a physical site (such as Blockbuster or a RedBox physical rental), more people are likely to rent their movies than purchase a copy or download a permanent copy from a website. See Chart 2. Consumers feel they are getting a better price or saving money by not buying.Of all available methods, more consumers (43%) are more likely to rent a physical copy via mail subscription service once per month or more. 32% rent via online subscription services once per month or more. 31% obtain video/movie content by streaming (free) once per month or more, from a non- subscription-based Internet website, legally and/or illegally. Purchase/fee-based options fell into the bottom relative to behavior and frequency. 6%a significant percentage (29%) said they would pay more to access content sooner under certain circumstances.
Most (81%) of the consumers who admit to pirating TV, movie, and video (UGC, mash-ups, YouTube videos, etc.) contentsay they will likely continue to do so, even though two out of three also noted concerns about at least one of the following:• Computer viruses• Getting into trouble for doing something that may be illegal• Inferior quality/fidelity of the contentPirates are not worried that their actions will drive costs up (only 1 in 3)
Many studios request HW root of trust which obviously in STBs can be satisfied by Secure SoC and Key Ladder (CWPP) but on softer devices can be only simulated by using code obfuscation and whitebox cryptography (such as on PCs but most will not release HD content to PCs) and on Tablets the use of Secure SoC and standards such as TrustZone are being required for HD content.Alsoasking about what happens after CAS/DRM is done with its part. How/where is the video decrypted and decoded, how are the outputs protected, etc. DIGITAL WATERMARKINGSoftware vendors have implemented AACS for Windows PCs. Some studios will license their HD content through approved DRM-protected schemes for PCs without requiring hardware roots of trust or software hardening, as long as digital outputs are protected by HDCP13. Some studios will allow still-image digital output without HDCP. Other studios will not license HD content in the Home Entertainment window for PC implementations unless they have hardware roots of trust (a la Intel Insider) or software hardening (see p. 18), because they want to avoid hacks similar to the AACS hack of January 2007, which affected software implementations14.