This is a presentation about how a good dinosaur should be introduced to a curious world

1. Kevin Nicholson
Pixar
A43843642
4/1/13
ADV 420 001

2. Good Dinosaur Campaign
• Have you ever heard of the
movie “Monster’s University?
• What is it about?
• Where did you hear about it?
• Monster’s University proved that Pixar knows how to
advertise their projects creatively
• We’re going to use social media techniques to creatively
continue their successful promotions

3. Target Audience

4. Goal
• Creatively introduce the movie concept to the
public
• Spawn interest from major fans to fans that are
likely to see the films anyway (families)
Interest

5. Idea #1 Pinterest Dinosaur Meme
Contest
• Start an
original
“Good
Dinosaur”
meme
contest on
Pinterest
with the
best meme
scoring
tickets to
the
premier of
the movie.

6. Idea #2 Society developer app
Create an app
that is based
around the
“agrarian
society” of the
dinosaurs in
the movie.

7. Idea #3- Dinosaur Life video
• Make video
commercials
on the
discovery
channel about
the lifestyles
of dinosaurs
in the
“community.”

8. Idea #4 Live Chat website
• Create a website dedicated to the fan following
of this new release

9. How will we know the campaign is a
success?
• Products will be prematurely bought and sold
• Talked about on Social Media
• Picked up on News Stations
Budget
• SEM
• Commercials
• Website
• App
• Social Networking
+_____________

10. Was the campaign a success?
• Yeah it was
• People are already
lining up outside
their local theaters
for the premiere on