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10 things to look for in email marketing in 2014
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10 things to look for in email marketing in 2014

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Email will not be the same as you have been looking at it till now. With the changing technology & the changing behavior, we will see lot of new things coming up in 2014.Have a look here on 10 major …

Email will not be the same as you have been looking at it till now. With the changing technology & the changing behavior, we will see lot of new things coming up in 2014.Have a look here on 10 major things that are going to induce a paradigm shift in Email Marketing from being a static medium to an interactive medium of communication.

Published in: Marketing, Technology, Business

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  • 1. www.kenscio.com
  • 2. Segment of One • Arrival of new complex systems that derive data from Demographics, transactions, webbehaviour etc. for each individual • No One is alike, everyone will fall into different segments • Data driven Individualisation and subsequent processing of Email Contents for better targeting www.kenscio.com
  • 3. Personalisation • Gathering Live Data will be one essential feature of new Email Marketing strategy • Personalisation of Individuals on the basis of other aspects such as location of opening an Email, Time of opening etc. • Increasing mobility of people and wider availability of different devices to open an Email will become important factor www.kenscio.com
  • 4. Creativity • No more limitation on creativity for Email contents. • With Caching, high quality creative can be loaded in a fraction of second • Other aspects of creativity such as music, audio, videos etc. will play much important role in Email Marketing www.kenscio.com
  • 5. Live Social Angle • Emails will become much more interactive and will be no more a static medium of interaction • It will be possible to see live social feeds from Facebook, Twitter etc. • You will be able to see which of your friends opened or clicked an email • Adding to its interactivity, Emails will also become shareable in Social media www.kenscio.com
  • 6. Advanced Analytics • Personalised Email based on who is seeing it • Based on the receiver, you can send personalised content • Based on extensive analysis of collected data of the readers, it will be possible to get a better understanding of the readers’ behaviour • Analytics will play a pivotal role for better understanding of Email readers www.kenscio.com
  • 7. Predictive Email Marketing • Predictability of “Customers’ needs” will become more important for Email Marketing • Predictions will not be done in group level, it will be done in individual level • A lot of tools will be coming up to predict what a person is going to buy, even before that person knows about it. www.kenscio.com
  • 8. Multichannel Marketing • Email marketing will be used in conjunction with many other channels in 2014 • A single tool which will support many channels of marketing will be very important. • The data from various channels will be used to support email marketing & vice versa. www.kenscio.com
  • 9. Single View of Customer • Having a single view of each customer will become more important for Email Marketer • It will give a better understanding of what customers do at various other places, time etc. • This will help in performing quick and perfect decision making www.kenscio.com
  • 10. Data Enhancement • Lot of tools will be coming up to make the marketers understand their existing customers in a much better way • Capitalising on other data sources, it will become easier to cleanse the existing data for Email Marketing Programs www.kenscio.com
  • 11. Responsive Design • Emails will be read more on mobile devices than on desktop • Additionally it will be opened in any kind of devices having different screen configuration and size • Emails will have to become intelligent enough to be responsive and readable according to various mobile devices used by the reader www.kenscio.com
  • 12. www.kenscio.com