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Roadmaps a personal view

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BCS/BEN Tech Startup School - Sales & Marketing - 4th October 2010

BCS/BEN Tech Startup School - Sales & Marketing - 4th October 2010


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  • 1. Roadmaps – a personal view
    Rick Chapman
    October 2010
  • 2. A typical roadmap
    Bells & Whistles, ‘See your face in it’ shiny
    Smaller, Cheaper, More Shiny
    Our First Shiny Thing
    time
  • 3. An investor’s view
    Someone else’s problem
    I will sell the company based on this promise
    They are spending my cash
    time
  • 4. A customer’s view
    Doesn’t match my thinking...
    Maybe I should wait for this one
    Interesting...
    time
  • 5. Same Data, Different views
  • 6. Competing Forces
    IMPLICATIONS?
    COMMITMENTS?
    WHAT?
    ADVISORS?
    CASE STUDIES?
    WHO?
  • 7. Who is it for?
  • 8. What is it for?
  • 9. What are the implications?
  • 10. What does it commit you to?
  • 11. Who should you listen to?
  • 12. Case Studies?
    Osborne Computers; Osborne 1 (myth?)
    Sony; PS3
    Sega; Dreamcast
    Google; Nexus One
    Apple; iPod, iPhone
    And many more...
  • 13. How to proceed
    A roadmap is an outcome of your strategy
    You will need more than one viewpoint
    You may need more than one roadmap
  • 14. Proceed with caution
    Roadmaps are dangerous, proceed with caution
    Roadmaps are a tool, not an answer
  • 15. Summary
    Have fun with your roadmaps
    Targeted
    Dynamic
    Strategic
    They support your business plan and strategy, they do NOT drive it
  • 16. Thank You
    rick@parkviewconsultants.com