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Design DrivenInnovation Mat Hunter, Design Council 27 May  2010     © Design Council 2010
Overview 1. Who? 2. Design Driven Innovation 3. Case Study
Kodak – Digital Photography
TiVo – PVR
Navman – Consumer GPS
Design Council Design Council was set up in 1944 and is the national strategic body for design. Our mission is to inspire and enable the best use of design in the UK so that it is the most competitive, creative and sustainable nation.
Topline on us: our priorities ,[object Object]
Accelerating science to market
Creating new approaches to societal challenges
Public service transformation
Supporting the design industry and design skills development,[object Object]
Design Driven Innovation
Design Driven Innovation Business Technology
Design Driven Innovation Business Technology Humans
Design Driven Innovation Design looks to understand people’s needs and motivations Design makes things tangible, which encourages learning through trial and error
Design Driven Innovation Design looks to understand people’s needs and motivations
Design Driven Innovation Design looks to understand people’s needs and motivations
Design Driven Innovation 2.	Design makes things tangible, which encourages learning through trial and error
Design Driven Innovation 2.	Design makes things tangible, which encourages learning through trial and error
Design Driven Innovation How can I increase sales and profit? How can I find new offers for my current markets? How can I translate current offers for new markets? How can I generate new offers for new markets?
Design Driven Innovation
Design Bugs Out
Observation and Insight
Design Briefs
Design consultancy PearsonLloyd www.pearsonlloyd.com
upper class suite
manufacture design PearsonLloyd www.pearsonlloyd.com
Design briefs
Research development commode
Analysis commode
Design development commode National Design Challenge
Design presentation commode National Design Challenge
Feedback
Products – hospital furniture
Products – everyday equipment for doctors & nurses
[object Object]

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Mat Hunter Presentation - Profit from Design

Editor's Notes

  1. The Design Council, NHS Purchasing and Supply Agency and Department of Health challenged the UK’s top designers and manufacturers to help control the risk of Healthcare Associated infections by making hospital furniture and equipment easier and quicker to clean
  2. Montage or fading in and out images of before and after images
  3. Montage or fading in and out images of before and after images