Online Marketing For Homeland Security And Public Safety

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This session provides a step-by-step overview of online marketing for Homeland Security and Disaster Preparedness Professionals. Session attendees will gain the knowledge, resources and tools necessary to drive results at the highest levels of online marketing. From cost-per-click advertising and site sponsorships to search engine optimization and web design, this session provides a comprehensive overview of the online marketing landscape – both present and future.

Business Technology

Reaching Emergency Managers and First Responders Online Marketing 101: Praetorian Group, Inc. 200 Green St., Ste. 200 San Francisco, CA 94111 (415) 962-8324

Who’s The Praetorian Group? ,[object Object],[object Object],[object Object],[object Object]

Our Network and Homeland1.com ,[object Object],[object Object],[object Object],[object Object]

Emergency Managers and First Responders : Moving Online

More People Online than Ever ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Customers are Moving Online ,[object Object],[object Object],[object Object],Pre-existing media channels unable to deliver depth, interactivity or timeliness

What First Responders are Doing Online: ,[object Object],[object Object],Community Interaction ,[object Object],[object Object],Product Research Training/ Research Stay Informed ,[object Object],[object Object],[object Object],[object Object],[object Object]

A step by step guide to match your marketing objectives with online solutions Seizing the Online Opportunity:

Step 1: Identify Your Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: What You Can Do on Your Own ,[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO): ,[object Object],[object Object]

SEO Framework Page Structure External Linking Underlying Technology Content

Top 5 SEO Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Press Releases/Contributed Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Newsletters ,[object Object],[object Object],[object Object],[object Object],Objectives Addressed  Interacting with Customers, Market/Customer Research, Launching New Products, Driving Traffic, Sales and Leads

Step 3: Working with a Media Partner ,[object Object],[object Object],[object Object],[object Object]

Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Distribute? ,[object Object],[object Object],[object Object],[object Object],[object Object],Free Fee ,[object Object],[object Object]

Email Blasts ,[object Object],[object Object],[object Object],[object Object]

Creating an Effective E-Blast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Content Sponsorship ,[object Object],[object Object],[object Object],[object Object]

Banners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Evaluating Your Online Marketing Strategy ,[object Object],[object Object],[object Object],[object Object]

Microsites ,[object Object],[object Object],[object Object]

Solving Business Problems FireRehab.com FireGrantsHelp.com $10 Million in grant requests this year alone

Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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