Fire Apparatus Magazine and FireRescue1 Partnership - Overview February 2009 Kelly Spencer Praetorian Group, Inc. 200 Green St. Suite 200 San Francisco, CA 94111 (415) 962-8324

Partnership Benefits for YOU: FireApparatusMagazine.com will be redesigned and easier to navigate You will have an opportunity to make more money. More products to sell = more money in YOUR pocket Co-promotion of each entity in print/online – more exposure all around Mutual sales support for online sales and revenue generation We are nice people and you will have instant friends at the next tradeshow Meet our Team: Questions about Sales? Ask Kelly Spencer Our CEO, Alex Ford Questions about the site? Ask Jon Hughes [email_address] [email_address]

FireApparatusMagazine.com will be redesigned and easier to navigate

You will have an opportunity to make more money. More products to sell = more money in YOUR pocket

Co-promotion of each entity in print/online – more exposure all around

Mutual sales support for online sales and revenue generation

We are nice people and you will have instant friends at the next tradeshow

eBlasts WHAT: eBlasts are exclusive email alerts that give your client the opportunity to make a big splash WHEN TO SELL : New product announcements, promoting tradeshow presence or delivering specific messages. HOW MUCH : $3,000 each FREQUENCY : 12 per year (Sample eBlast above)

WHAT: eBlasts are exclusive email alerts that give your client the opportunity to make a big splash

WHEN TO SELL : New product announcements, promoting tradeshow presence or delivering specific messages.

HOW MUCH : $3,000 each

FREQUENCY : 12 per year

eNewsletter WHAT: eNewsletters are non- exclusive ads that intermingle with content (news and information). Placement is valuable because it is positioned alongside articles, job information and breaking news. HOW MUCH: $750 each FREQUENCY: 24 per year SPECS: 50 words, a live link, and an image 130 x 130 (Sample insertion above)

WHAT: eNewsletters are non- exclusive ads that intermingle with content (news and information). Placement is valuable because it is positioned alongside articles, job information and breaking news.

HOW MUCH: $750 each

FREQUENCY: 24 per year

SPECS: 50 words, a live link, and an image 130 x 130

“ What’s Hot” on the Homepage WHAT: The “What’s Hot” section resides in the prime real estate of the homepage. This area attracts visitors who are most interested in learning about the hottest companies in the industry. HOW MUCH: $250 per week FREQUENCY: 52 slots per year SPECS: 50 words, a live link, and an image 130 x 130 (Sample above)

WHAT: The “What’s Hot” section resides in the prime real estate of the homepage. This area attracts visitors who are most interested in learning about the hottest companies in the industry.

HOW MUCH: $250 per week

FREQUENCY: 52 slots per year

SPECS: 50 words, a live link, and an image 130 x 130

Banners Tile (160 x 100) Jumbo (336 x 240) Sky (160 x 600)

Banners Cont. WHAT: Banner ads offer a way to gain brand recognition by differentiate your client’s brand. Banner ads are the best way to reinforce your client’s brand, make your client a leader among their product segment or promote you client’s specific products or events. HOW MUCH: (See rate card on next slide) FREQUENCY: up to 4 companies per banner zone per month – yields a 25% share of voice for each sponsor SPECS: Three zones shown on previous slide ROS vs. Homepage :” ROS” stands for Run of Site which refers to all pages other than the homepage.

WHAT: Banner ads offer a way to gain brand recognition by differentiate your client’s brand. Banner ads are the best way to reinforce your client’s brand, make your client a leader among their product segment or promote you client’s specific products or events.

HOW MUCH: (See rate card on next slide)

FREQUENCY: up to 4 companies per banner zone per month – yields a 25% share of voice for each sponsor

SPECS: Three zones shown on previous slide

ROS vs. Homepage :” ROS” stands for Run of Site which refers to all pages other than the homepage.

Fire Apparatus Online Rate Card * Fixed Placements; can be split across up to four advertisers 24 /mo 750.00 Sky (160x600) 24 /mo 500.00 Tile (160x100) ROS 24 /mo 750.00 Jumbo (336x240) 24 /mo 1250.00 Sky (160x600) 24 /mo 500.00 Tile (160x100) Homepage (25% share of voice each ) Banners* 100 /year 600.00 Directory Listing: 52 /week 250.00 What's Hot: 24 /each 750.00 eNewsletter: 12 /each $3,000.00 eBlast: Frequency: Rate: Product: