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Word of Mouth's Role in Driving Sales

by on Jun 14, 2011

  • 2,731 views

Presentation by Brad Fay of Keller Fay, Greg Pharo of AT&T and Matt Sato of Accenture at ARF AM 6.0

Presentation by Brad Fay of Keller Fay, Greg Pharo of AT&T and Matt Sato of Accenture at ARF AM 6.0

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  • HannahCurran HannahCurran Word-of-mouth and social marketing techniques have continued to grow in importance. Ive read stunning reviews from clients of the 1st 'SocioViral' marketing company, MagicBuz, which is producing dramatic results and an excellent ROI. Their approach includes engaging in conversations with communities where decisions are being made. After all, Nielsen says that 90% of consumers trust peer recommendations. Sounds like an interesting approach that shows some of the things discussed in this article. If youre interested in more, their site is www.magicbuz.com obviously. 2 years ago
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Word of Mouth's Role in Driving Sales Word of Mouth's Role in Driving Sales Presentation Transcript