The document is a production spec sheet for a direct mail campaign that will be sent to 50,000 recipients. It outlines all of the key production details for the letter, reply device, brochure, and outer envelope that make up the mail package. It also specifies the personalization, data processing, binding, and mailing services required, including sorting, inserting items into envelopes, and providing proof of delivery.

1. Production Spec SheetDecember 252009The production spec sheet is used by project stakeholders to communicate the parameters of the project as agreed to at the project kick-off. It’s used by the creative staff and the studio to build mechanicals and proofs. It also provides a common format for soliciting vendor production bids. Then as the project moves forward, additional granularity such as personalization and mailshop instructions can be added. The attached sample is intended to communicate my understanding of direct mail print production. In no way does this communicate my entire knowledge of production – but is just a sample of one type of job. I am experienced in producing all types of printed and on-line projects from Point of Purchase and display advertising, to bus wraps, to brochures, direct mail. I have expertise in sourcing telemarketing services and all manner of data processing and merge/purge services as well.Demonstrates my command of specifying and managing direct response production work.2009Lindbeck Consulting Group — Production Spec SheetClient: Wells Bus. DirectJob Name: Assault on Attrition – DM1Distribution:LS, CV, VW, PRTR, MLSHPDate: 1/17/2008Job Number:WBD 621e (estimate)Revision #:3 – revised by KeithComponentLetter / RDBREOutside EPQuantity50,000 + 15% overs / no unders50,000 + 15% overs / no unders50,000 + 15% overs / no undersSize flat8 1/2” x 14”#9#10 left window – flat sizeBleedsAll sidesNoneFull bleeds / solid coverageSize foldedfolds to #10 at mailshopn/a#10 left windowWindown/an/aGlassine / std. size & positionPerf/die/glueone vertical perf (done at printer)n/an/aPaper80# bright white matte text; recycled.24# white wove, or low end house stock80# matte text (match to letter/RD)Inks / color4cp + 2pms over blackblack over zero4cp + 2pms + flood dull acq over zeroScan / loose colorone scan to 5x7line art onlyone scan to 9x11Mechanical formCD-R plus color laser with calloutsCD-R plus b/w laserCD-R plus color laser with callouts# of versionsoneoneoneProofs2 matchprints, 1 blue & press ok1 velox & 3 bluelines (post office approval)2 matchprints, 1 blue, and press okOther commentslong grain paper & laser compatible inksjet litho is fine; manage skew; proofs need trim linesprint flat & convert - machineable; std glassine window (size & position)PersonalizationSheet fed lasernonenonePersonalization / Mailing ServicesData file MatrixDataset & approx countFormat & mediumKeyed on?DescriptionMail file - 50,000 records total. May come in multiple filesCSV on CD-Rom or 3480 cartridge or via SharePoint serverHousehold ID and MAM codeInactive business customersSuppression list CSV via SharePoint serverHousehold ID Suppress all occurrences of these records from the mail file and save to galley.MAM (i.e. – Market Area Manager) file – 128 MAM’sCSV via SharePoint serverSelect using unique MAM codeFile containing market area manager names, addresses, and titles.Seed list – maybe as many as 300 seedsCSV via SharePoint serverMAM codeI will combine agency and client seed lists and append MAM codes for versioning.MAM SignaturesPCX files on CD-Rom or via SharePoint serverMAM codeNaming convention will include MAM code and managers’ name. Signatures were scanned black and white to 3 ½” x ¾” at 100% with a 1/8” safety zone. Signatures were recorded using a medium black felt tip pen to a constrained box – and have been proofed already. Letter/rd copy Adobe CS4 on CD-Rom with color laser w\calloutsData processing / personalization:Convert records to your system. Standardize mail file and seed list.Merge/purge/suppression. Perform a tight B2B M/P using name and address. Suppress customer records using a exact match on HHID. Typeset simplex sheet fed laser letter/rd at 8 1/2” x 14”. Setup laser to insert appropriate market area variable data (Market area name, manager name, add’y, phone, email and title) on each letter rather than creating 128 unique versions. Address on RD drives package. Output the HHID and MAM code in the delivery window (I.E. - right justified, 7 point letter gothic typeface @ 70% density).Append seed list to mail file. Sort mail file for standard rate, automation and carrier route.Provide QC reporting (all at once): 1) Input output dump of 256 records throughout file. For each, furnish galley of all fields (post processing) along with a screen print of the matching record from the raw input file (i.e. – I intend to compare raw data to the converted data to look for floating fields, extra delimiters, etc), as well as a finished lasered letter/RD for each of the 256 records (two per MAM).; 2) Count of records per MAM; 3) Your std merge/purge reports; 4) SCF and state count report; 5) Provide 128 laser proofs (one per MAM); 6) Provide galley of seed names (which should be embedded in mail file, and not their own drop). 7) Provide galley of records suppressed. Whenever possible, please provide both electronic and hard copy of reports.Based on my approval of all reports and proofs, begin laser printing. Signature required. Whenever possible, I like to do this on-site.Bindery / mailing services:Fold live letter/rd so address on RD shows thru window. Live stamp #10 window envelopes. Machine insert (3) items into left window carrier and seal. Insertion order should be Letter/RD, BRE, Brochure – so the brochure faces the back of the carrier when opened and the RD faces the window. Pre-folded carton packed #10 brochures will be furnished from outside printer. One version, one drop, 3rd class with automation. Mail date (TBD) will be firm and all pieces must drop on the same day. One or two days after the drop, please email or fax USPS VERIFIED proof of mailing (3602 or mailing certificate). Note: To be clear about how much this means to me – I don’t approve mailshop invoices for which I didn’t receive timely verified proof of mailing. Provide inventory report of overs (scale or system count is fine) for disposition. Samples: Provide 2-3 personalized samples (128x3=384 total) for each MAM (Note: Live, Make Ready, or John Q. Samples are all ok – whatever is easiest). Provide 100 John Q. Samples of completed package, inserted and unsealed. Live stamp all the samples, please. Provide 200 sheets of letterhead (trimmed to 8 ½ x 14”, flat), 200 brochures, and 200 BRE’s, and 200 OE’s (without stamp) to agency following drop for one-off’s.Postage: Provide postage invoice ASAP once job is awarded. Please apply leftover postage to labor invoice.