Military hardware takes a lot of marketing; when it doesn't work, it takes even more. The F-35 Joint Strike Fighter needs a huge amount of marketing because it's too big to fail - but will it ever fly? Get the full details in our blog post http://www.technoledge.com.au/b2b-blog/12-billion-f35-jsf-shot-down-by-one-question

1. A CASE STUDY IN SPIN
ACASESTUDYIN SPINWhy are we buying
the world’s worst
new war plane?

2. Read more
on our blog
‘The F35A’s combination of stealth, advanced sensors,
networking and data fusion capabilities
will enable the RAAF to maintain
an air combat edge.’
RAAF

3. Read more
on our blog
Insert Subtitle: Lorem ipsum dolor sit amet.
The F-35 can’t:
•Turn
•Run
•Fly
Rand Corporation

4. Read more
on our blog
‘The Joint Strike Fighter is the
most expensive weapons system ever developed.
It is plagued by design flaws and cost overruns.
It flies only in good weather. The computers that run it
lack the software they need for combat.
No one can say for certain
when the plane will work as advertised …’
Will it Fly? Vanity Fair

5. Read more
on our blog
‘The F35's
long overdue international debut
was aborted last month due to an
engine fire during take-off in Florida.
Regardless, soon after,
an elaborate celebration was staged in Texas
to unveil the first of Australia's 72 F35s,
the largest foreign order to date for the US aircraft.’
ABC 7.30 Report

6. Read more
on our blog
‘This Map Shows Why The F-35 Has Turned Into
A Trillion-Dollar Fiasco’. Business Insider Australia

7. Read more
on our blog
‘The F35 is an inferior aircraft to those
being developed by “potential threat nations”.'
‘Once you’ve made a decision like this,
it takes more balls to actually say
the emperor’s got no clothes.’
‘This is a bipartisan stuff-up.
It is time to end the madness.
It is time to scrap the JSF.’
Dr Dennis Jensen, former Defence analyst, now MP
Sydney Morning Herald

8. Read more
on our blog
"The $12 billion purchase
cost has already been
set aside.’
‘The money might be included in forward estimates, but
money doesn’t get put aside … it’s not been put in the bank
for a rainy day … that’s not how it works.’
Stephen Bartos
Former Deputy Head, Finance Department
Sydney Morning Herald

9. Read more
on our blog
'The futuristic F35 Stealth fighter bomber is marketed on the
promise of being
the most lethal predator in the sky.
It'll want to be because despite
deep budget cuts elsewhere, the Abbott Government is
sinking $24 billion into buying 72 of the war planes.’
ABC 7.30 Report

10. The actual cost of Australia’s F-35s
could be much higher than $24 billion.
Canada & Denmark may decide
against buying the F-35.
The fewer F-35s are made,
the higher the cost per plane -
currently $200 million.

11. Read more
on our blog
‘F-35 needs to work hand-in-hand with the F-22...
The F-35 is not built as an air superiority platform.
If we don’t keep the F-22 Raptor viable,
the F-35 fleet will be irrelevant”
Air Force Times

12. Read more
on our blog
US Congress voted to stop funding
the F-22 Raptor in 2009.
No F-22s have been made since.
The US air force has a few F-22s but its allies
– Canada and Australia among them –
have none and won’t get any, ever.
Reuters

13. Read more
on our blog
‘Defence Department officials
have acted as
salesmen for the Joint Strike Fighter
rather than doing their jobs
and being critical buyers.’
Dr Dennis Jensen
Former Defence analyst, now MP
Sydney Morning Herald

14. Read more
on our blog
Read the full story
on our blog

15. Read more
on our blog
How we do marketing
Check us out
www.technoledge.com.au
Contact us
02 9909 0246 info@technoledge.com.au
Follow us