WordPress 101 for Publishers
by Kirk Biglione on Nov 16, 2009
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WordPress 101 for Publishers was presented at the PubWest conference in Tuscon on November 12, 2009. This presentation provides an overview of how book publishers can use WordPress to support their onl...
WordPress 101 for Publishers was presented at the PubWest conference in Tuscon on November 12, 2009. This presentation provides an overview of how book publishers can use WordPress to support their online and digital publishing efforts.
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question: how many of you use WordPress - or maintain a blog?
I’m here to give you an overview of WordPress -
I know you’re at different levels - this isn’t a tutorial - I’m not going to show you how to install WP - that would take about 5 minutes, then we’d have most of an hour left and there are only so many questions you can ask about the wp install process.
instead I’m going to give you a big picture view of what wordpress is capable of, how companies and individuals are using WordPress, and I’ll explain what makes WP special - hopefully you’ll be inspired to do something with WP as a result.
blogs are just one small piece of what you need to be doing online
social networks like twitter and facebook have lead to speculation that no one reads blogs anymore -- I don’t believe that’s true, but blogs certainly aren’t the only game in town anymore
while these new forms of social media present new challenges they also present new opportunities for publishers
web publishing IS digital publishing ... and since we’re talking about digital publishing today I’ll explain how WP fits in
in 2009 it’s quite a bit more than that. and the development roadmap is very aggressive, we can expect it to evolve rapidly into something even bigger in the coming years.
WP has matured into a content management system
supporting and integrated applications are extending WP beyond CMS and into the social media realm.
social media: blogs, podcasts (audio and video), status updates, forums, groups, friends, ... WP is capable of all of this.
GPL is a viral license - transfers rights to users who modify or adapt the system.
if those modifications are distributed the rights go with them
it doesn’t cost you anything - you don’t pay for the software
commercial cms systems can be quite costly -
There’s another kind of free
no one can stop you from using GPL licensed software
You inherit the rights to the creator.
you can do anything you want with the software - as long as you extend the same rights to anyone you distribute the modified software to.
modify the source code, build a commercial system on top of it, there are no restrictions - except that anything you create for distribution must also be licensed under the GPL
xml, xhtml, css, javascript, rss
support for standards is baked into WordPress DNA
the ones that try to do too much are difficult to use and frustrating
WordPress is modular - can be extended via plugins
But chances are, you won’t have to do the hard work
Over 7,000 plugins in the WP plugin directory and counting
59 million downloads
the directory is built right into WP
this is a screenshot from the admin control panel
plugins->add new - search by term, keyword, or tag
once you find what you’re looking for you can download and install right from this screen - no file transfer, unziping, uploading, install. It’s all fully integrated.
some of these are free and some of these are commercial
If you’re publishing online and accepting comments you know that SPAM is a huge problem
akismet is collaborative SPAM filter - it’s networked and as Akismet users filter spam, the Akismet system gets better about detecting SPAM.
you’re probably used to having something similar built into your word processor.
ATD provides WP users with advanced editorial support.
simplifies the process of creating complex web forms
administrative features allow you to create interactive applications w/drag and drop
where am I going to get support.
well, there are hundreds of wordpress blogs, and thousands of wordpress developers and designers - they’re a pretty friend community
wordpress places an emphasis on community
great place for support
plugins and themes are also an example of community
wordpress connect with social platforms
wordpress is a social platform
wpmu is really a multi-blog system - network of blogs
why: imagine setting up a blog network where every author or book has its own blog -- all managed through a centralized installation of wordpress.
user profiles, member blogs, member groups, status updates.
Developing into an open source alternative to networks like facebook.
sub-themes/child themes
enhance content from books w/interactive elements
web market is x times bigger than the iphone market - and your investment is compatible with every web-enabled device in the world
engagement
promotion of books
promotion of premium content
we’ve seen publishers invest in expensive home grown or custom systems that don’t have the flexibility, features, or search engine optimization
can pay for premium features like domain name
some limitations: plugins, themes, customization