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WordPress 101 for Publishers

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WordPress 101 for Publishers was presented at the PubWest conference in Tuscon on November 12, 2009. This presentation provides an overview of how book publishers can use WordPress to support their …

WordPress 101 for Publishers was presented at the PubWest conference in Tuscon on November 12, 2009. This presentation provides an overview of how book publishers can use WordPress to support their online and digital publishing efforts.

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  • intro: who I am, how long I’ve been working with WordPress, web publisher - web publishing systems
    question: how many of you use WordPress - or maintain a blog?
    I’m here to give you an overview of WordPress -
    I know you’re at different levels - this isn’t a tutorial - I’m not going to show you how to install WP - that would take about 5 minutes, then we’d have most of an hour left and there are only so many questions you can ask about the wp install process.
    instead I’m going to give you a big picture view of what wordpress is capable of, how companies and individuals are using WordPress, and I’ll explain what makes WP special - hopefully you’ll be inspired to do something with WP as a result.
  • when you say WP you think blogs
    blogs are just one small piece of what you need to be doing online
    social networks like twitter and facebook have lead to speculation that no one reads blogs anymore -- I don’t believe that’s true, but blogs certainly aren’t the only game in town anymore



    while these new forms of social media present new challenges they also present new opportunities for publishers
    web publishing IS digital publishing ... and since we’re talking about digital publishing today I’ll explain how WP fits in
  • in the beginning WP was a blogging system.
    in 2009 it’s quite a bit more than that. and the development roadmap is very aggressive, we can expect it to evolve rapidly into something even bigger in the coming years.
  • what we have now is a general purpose web publishing tool.
    WP has matured into a content management system
    supporting and integrated applications are extending WP beyond CMS and into the social media realm.
  • as we’ll see in a moment, WP has evolved to be more than just a publishing system. over the last year or so WP has made substantial moves towards becoming a social networking platform.
    social media: blogs, podcasts (audio and video), status updates, forums, groups, friends, ... WP is capable of all of this.
  • we’re talking about digital publishing today - web publishing is not a separate thing - it’s one aspect of digital publishing - web publishing is digital publishing - digital publishing standards derived from web standards (xhtml/css).
  • Most popular blogging application online.
  • started by journalists who lost their jobs when the local newspaper went out of business
  • one of many many university websites running on wordpress
  • had to put this in. i’m from pasadena. colleen bates is here today. she can tell us why she chose wordpress.
  • licensed under the gnu public license - gpl
    GPL is a viral license - transfers rights to users who modify or adapt the system.
    if those modifications are distributed the rights go with them
  • gpl is free - but what does that mean?
    it doesn’t cost you anything - you don’t pay for the software
    commercial cms systems can be quite costly -
    There’s another kind of free
    no one can stop you from using GPL licensed software
    You inherit the rights to the creator.
    you can do anything you want with the software - as long as you extend the same rights to anyone you distribute the modified software to.
    modify the source code, build a commercial system on top of it, there are no restrictions - except that anything you create for distribution must also be licensed under the GPL
  • Linux, Apache, MySQL, PHP
  • built for the web and web standards
    xml, xhtml, css, javascript, rss
    support for standards is baked into WordPress DNA
  • no CMS can do everything
    the ones that try to do too much are difficult to use and frustrating
    WordPress is modular - can be extended via plugins
  • if there’s something the core WordPress can’t do, you can create a plugin to add functionality
    But chances are, you won’t have to do the hard work
  • If there’s something the Core WP can’t do, there’s a pretty good chance that someone has already created a plugin to address your need.
    Over 7,000 plugins in the WP plugin directory and counting
    59 million downloads
  • you don’t have to visit the WP plugin directory to look for those add-ons
    the directory is built right into WP
    this is a screenshot from the admin control panel
    plugins->add new - search by term, keyword, or tag
    once you find what you’re looking for you can download and install right from this screen - no file transfer, unziping, uploading, install. It’s all fully integrated.
  • wanted to show you an example of some popular plugins
    some of these are free and some of these are commercial
    If you’re publishing online and accepting comments you know that SPAM is a huge problem
    akismet is collaborative SPAM filter - it’s networked and as Akismet users filter spam, the Akismet system gets better about detecting SPAM.
  • ATD - contextual spell checker, style checker and grammar checker.
    you’re probably used to having something similar built into your word processor.
    ATD provides WP users with advanced editorial support.
  • example of a premium addition
    simplifies the process of creating complex web forms
    administrative features allow you to create interactive applications w/drag and drop
  • biggest concern most people have about open source software
    where am I going to get support.
    well, there are hundreds of wordpress blogs, and thousands of wordpress developers and designers - they’re a pretty friend community
    wordpress places an emphasis on community
  • user forums are very active
    great place for support
    plugins and themes are also an example of community
  • wordpress is part of the fabric of the social web
    wordpress connect with social platforms
    wordpress is a social platform
  • like wp, bbpress is open, standards-based, and easy to use
  • wpmu is misnamed - regular wordpress is multi-user w/multi-user roles
    wpmu is really a multi-blog system - network of blogs
    why: imagine setting up a blog network where every author or book has its own blog -- all managed through a centralized installation of wordpress.
  • buddy press turns WordPress MU into a social network
    user profiles, member blogs, member groups, status updates.
    Developing into an open source alternative to networks like facebook.
  • this directory is integrated into the wordpress system.
  • theme frameworks give you a starting point for creating new themes
    sub-themes/child themes
  • theme clubs - premium themes available per theme, or by all access subscription - many of these are available under the GPL - you can do anything you want once you’ve paid for access
  • each theme creator has a slightly different style - shop around and find a look that’s right for you.
  • you can use any of these as a starting point - because they’re all standards based HTML/CSS they can be modified to suit your needs.
  • repurpose existing book content for a web environment
    enhance content from books w/interactive elements
    web market is x times bigger than the iphone market - and your investment is compatible with every web-enabled device in the world
  • WPMU - author blogs / book blogs
    engagement
    promotion of books
    promotion of premium content
    we’ve seen publishers invest in expensive home grown or custom systems that don’t have the flexibility, features, or search engine optimization
  • quick way to get familiar with wordpress
    can pay for premium features like domain name
    some limitations: plugins, themes, customization
  • add example of one-click install

Transcript

  • 1. WordPress 101 Kirk Biglione, Oxford Media Works
  • 2. think big
  • 3. WordPress is more than a blogging system
  • 4. WordPress is a web publishing system
  • 5. WordPress is a social media platform
  • 6. web publishing is digital publishing
  • 7. Who uses WordPress?
  • 8. millions of bloggers
  • 9. NASA WWW.NASA.GOV/AMES/
  • 10. SECURITIES AND EXCHANGE COMMISSION INVESTOR.GOV
  • 11. BRITISH PRIME MINISTER NUMBER10.GOV.UK
  • 12. WALL STREET JOURNAL MAGAZINE MAGAZINE.WSJ.COM
  • 13. FREAKONOMICS BLOG BLOGS.NYTIMES.COM
  • 14. CNN BLOGS.CNN.COM
  • 15. ANN ARBOR CHRONICLE ANNARBORCHRONICLE.COM
  • 16. CREATIVE SPACES CREATIVESPACES.NET.AU
  • 17. RIDE OREGON RIDEOREGONRIDE.COM
  • 18. UNIVERSITY OF MAINE UMAINE.EDU
  • 19. HOMETOWN PASADENA HOMETOWN-PASADENA.COM
  • 20. SMELL OF BOOKS SMELLOFBOOKS.COM
  • 21. Top 5 Reasons to Use WordPress
  • 22. 1. WordPress is Open
  • 23. gpl
  • 24. gpl = free
  • 25. built on open platform
  • 26. standards-based
  • 27. 2. WordPress is Flexible
  • 28. extended with plugins
  • 29. WORDPRESS PLUGIN DIRECTORY WORDPRESS.ORG/EXTEND/PLUGINS
  • 30. WORDPRESS ADMIN PLUGINS: ADD NEW
  • 31. AKISMET SPAM FILTER AKISMET.COM
  • 32. AFTER THE DEADLINE AFTERTHEDEADLINE.COM
  • 33. GRAVITY FORMS GRAVITYFORMS.COM
  • 34. WISHLIST MEMBER MEMBER.WISHLISTPRODUCTS.COM
  • 35. 3. WordPress is Friendly
  • 36. WORDPRESS SUPPORT FORUMS WORDPRESS.ORG/SUPPORT/
  • 37. WORDCAMP WORDCAMP.ORG
  • 38. 4. WordPress is Social
  • 39. BBPRESS - FORUM SYSTEM BBPRESS.ORG
  • 40. WORDPRESS MU (MULTI-BLOG) MU.WORDPRESS.ORG
  • 41. BUDDY PRESS BUDDYPRESS.ORG
  • 42. 5. WordPress is Beautiful
  • 43. OK, MAYBE NOT SO BEAUTIFUL DEFAULT WORDPRESS THEME
  • 44. PREMIUM THEME EXAMPLE WOOTHEMES: ABSTRACT
  • 45. WORDPRESS THEME DIRECTORY WORDPRESS.ORG/EXTEND/THEMES/
  • 46. WORDPRESS ADMIN APPEARANCE: ADD NEW THEMES
  • 47. MOBILE OPTIMIZED WP THEME WWW.BRAVENEWCODE.COM/WPTOUCH/
  • 48. THEMATIC THEME FRAMEWORK THEMESHAPER.COM
  • 49. WOO THEMES WOOTHEMES.COM
  • 50. PREMIUM THEMES PREMIUMTHEMES.NET
  • 51. STUDIOPRESS STUDIOPRESS.COM
  • 52. WPIZED WPIZED.COM
  • 53. Opportunities for Publishers
  • 54. premium content
  • 55. GIGAOM PRO.GIGOM.COM
  • 56. author blog network
  • 57. genre or topic-based social networks
  • 58. SOCIAL NETWORK FOR COOKING THEPIONEERWOMAN.COM/TASTY-KITCHEN/
  • 59. Getting Started with WordPress
  • 60. TRY THE HOSTED WORDPRESS WORDPRESS.COM
  • 61. DOWNLOAD THE WORDPRESS APPLICATION WORDPRESS.ORG
  • 62. LEARN THE BASICS WORDPRESSTRAINING.COM
  • 63. Questions? email: kirkb@OxfordMediaWorks.com twitter: @kirkbiglione videos: WordPressTraining.com