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V53 10 step marketing plan for rexona_draft
1. 10 STEP Marketing Plan for Rexona Reainki A. Olivar February 2011 Kayeolivar.blogspot.com
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7. Describe your PTM needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler The need to be recognize as someone who’s hygienic and has white underarms t hus has a status of being beautiful Need to belong to a group who has whiter underarms Kayeolivar.blogspot.com
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11. competitive position map Colgate Total + whiten Sensodyne Hapee Unique Hapee Complete + whitening Price vs. Age Matrix as of 2011 Hapee Fresh Close Up whiten Colgate Sensitive Colgate Fresh Unique
12. Example of a benefit positioning vs. brand map for toothpaste Benefit Positioning vs. Brand Matrix as of 2011 Harder to stand out amidst the competitive clutter.
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19. 6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales Kayeolivar.blogspot.com
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22. 8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use Kayeolivar.blogspot.com