1. Planning your target audience
Target
Audience
Girls aged
18-25
Lots of
friends
Loves
partying
Loves the
latest artists
and songs
Love TV
shows
Good with
fashion

2. Planning your product
Product
Brand
Name
Shock
Girls aged
18 - 25
Slogan
USP- shape of bottle
Colour of bottle
Both sexes?
Design?
Emotion
Fun
Edgy
Confident
Rebellious
daring

3. What do I need to cover?
Sophie Smith. Female. 18.
Cheshunt
Works in Hair Salon
Qualified from college
Mid class
Goes out partying.
Helps out at her old
netball team
Occasionally.