This is a presentation I gave as the keynote speaker at the Business to Business (B2B) Expo in Schererville, Indiana on Thursday, February 25, 2010. FYI: contains a few affiliate links for products I know, use and trust.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
10 Ways Your Business Can Use Social Media
1. 10 Ways Your Business
Can Use Social Media
By Kathy Sipple
Presented at the 2010 B2B NWI
Netwworking Professionals Expo
2. #1
Facebook Page
• Use a Page, not a Profile
• 400 million active users
• 2nd most popular web site in existence
(after Google.com) per Quantcast.com
• FBML Pages
3. #2
Twitter
• Too many benefits to list!
• Suggest you come for training to
understand it, or at least a Tweetup!
• 1 example: hashtags!
4. #3
LinkedIn
• Professional networking site
• Set up a company profile
• Select a custom URL
• Highest demographic group is $100k+
5. #4
Corporate Blog
• Helps SEO
• WordPress
• Hostmonster for affordable
hosting, as low as $3.95/month
• Blog Indiana
6. #5
Google Alerts
• Reputation management
• Industry & competitor alerts
7. #6
Collaborative Work Tools
• Google Wave (limited preview stage,
email me if you need an invite)
• Google Docs