1.
10 Ways Your Business
Can Use Social Media
By Kathy Sipple
Presented at the 2010 B2B NWI
Netwworking Professionals Expo

2.
#1
Facebook Page
• Use a Page, not a Profile
• 400 million active users
• 2nd most popular web site in existence
(after Google.com) per Quantcast.com
• FBML Pages

3.
#2
Twitter
• Too many benefits to list!
• Suggest you come for training to
understand it, or at least a Tweetup!
• 1 example: hashtags!

4.
#3
LinkedIn
• Professional networking site
• Set up a company profile
• Select a custom URL
• Highest demographic group is $100k+

5.
#4
Corporate Blog
• Helps SEO
• WordPress
• Hostmonster for affordable
hosting, as low as $3.95/month
• Blog Indiana

6.
#5
Google Alerts
• Reputation management
• Industry & competitor alerts

7.
#6
Collaborative Work Tools
• Google Wave (limited preview stage,
email me if you need an invite)
• Google Docs

8.
#7
LinkedIn Toolbar for Outlook
• Grab Tool
• Convenient

9.
#8
Message Aggregators
• Xobni
• Threadsy

10.
#9
Synergize
• Help each other with SEO/links
• Build awareness around a niche
market

11.
#10
Take It Offline
• Announce your presence, email
signature, widgets, etc.
• Enhance face to face meetings

12.
Next Class:
Tues., March 2nd
in Merrillville
Basic Workshop 8 – noon
Advanced Strategies 1- 4:30
www.mysocialmediacoach.com

13.
Questions?
Contact Kathy Sipple:
219-405-9482
kathy@mysocialmediacoach.
com