Unterstützung in der Kaufentscheidung durch personalisierte, relevante Inhalte - das ist es, was Kunden heute erwarten, wenn sie nach einem Produkt oder einer Dienstleistung suchen. Gleichzeitig sind die Kanäle, über die Unternehmen Ihre Kunden erreichen, heute vielfältiger denn je und reichen von Email, über soziale Medien, Website- und -Shops bis hin SMS und Push-Mitteilungen auf mobilen Geräten. In unserem gemeinsamen Webinar mit Salesforce zeigen wir Ihnen, welcher Wandel sich im Marketing vollzieht und welche Faktoren den Erfolg Ihrer Marketingaktivitäten in Zukunft ausmachen werden.

1. Erfolgsfaktoren für Ihr Marketing:
So erreichen Sie Ihre Kunden mit personalisierten Inhalten!
WEBINAR 27.02.2015

2. 2
• Introduction & logistics
• Introduction Nefos
• Introduction Webinar topic
• Marketing Cloud Demonstration
• Questions & Answers
• Next Steps
AGENDA

3. Awards
Platinum Cloud Alliance Partner
in D-A-CH
Integration Award for exceptional
Salesforce-SAP integration at
CWS-boco
Salesforce AppExchange Partner
Alliances
Company Profile
• Focused on Salesforce and associated solutions from the
Salesforce partner eco-system
• Capabilities to deliver the most challenging and complex
Salesforce projects including bespoke development
• Provides services to deliver Salesforce projects end-to-end,
including value proposition, transformation blueprint and
design, Cloud configuration,legacy system integration and
data migration, user training, communication, project
management and global roll-out and ongoing support
Nefos
employs
40
consultants
Posi/oning
Offices

4. Transforma4on
of
Customer/Partner
Experience
Strategy
&
Business
Value
Plan
Cloud
Design
and
Implementa4on
Integra4on
and
Migra4on
Design
and
Implementa4on
Enhancement
Design
and
Implementa4on
End-­‐User
Training
&
Roll-­‐Out
Project
Management
Service Portfolio
Support

5. • Nefos Rapid Integration
Template Approach
(RITA)
• Fast & reliable integration
of Salesforce & SAP
Integration is a Nefos core competence

6. Specially
designed
for
iPad
&
iPhone
Nefos
Mobile
• Salesforce
App
for
Offline
• PlaMorm
for
custom
solu4ons
Mobiles solutions are a Nefos core competence

7. SNA
Terminal
Mainframe LAN /
WAN
Client
Server
LAN / WAN
Client
Server
LTE
Mobile
Cloud
Thousands customer
interactions
connected
thingsBillions TrillionsMillions
Connect With Your Customers and Devices

8. Services
Consumer
Goods
Media
Manufacturing
Telco
/
High-­‐Tech
Medical
Customer References
Marketing projects realised in B2B, B2B2C, B2C
Mobile/’Things' projects realised with Nefos Mobile, Salesforce1, Driver Handheld, SMS, even Soap Dispensers…

9. 9
• Introduction & logistics
• Introduction Nefos
• Introduction Webinar topic
• Marketing Cloud Demonstration
• Questions & Answers
• Next Steps
AGENDA

10. +
<1990
1990s
Events
Direct
Mail
Telephone
1999
2000s
2015
TV
Radio
Print
Display
IM
Email
Events
Direct
Mail
Telephone
TV
Radio
Print
Display
Cable
TV
Website
Search
Online
Display
TV
Radio
Print
Display
Website
Search
Online
Display
Paid
Search
Landing
Pages
Microsites
Online
Video
Webinars
Affiliate
Marke/ng
Mobile
Email
SMS
IM
Email
Events
Direct
Mail
Telephone
TV
Radio
Print
Display
Website
Search
Online
Display
Paid
Search
Landing
Pages
Microsites
Online
Video
Affiliate
Marke/ng
Webinars
Blogs
RSS
Podcasts
Contextual
Wikis
Social
Networks
Mobile
Web
Apps/Push
No/fica/ons
Group
Tex/ng
Social
DM
Voice
Marke/ng
Mobile
Email
SMS
+
MMS
IM
Email
Events
Direct
Mail
Telephone
TV
Radio
Print
Display
Website
Search
Online
Display
Paid
Search
Landing
Pages
Microsites
Online
Video
Affiliate
Marke/ng
Webinars
Blogs/
RSS
Podcasts
Contextual
Wikis
Social
Networks
Mobile
Web
Behavioral
Social
Media
&
Ads
Virtual
Worlds
Widgets
TwiRer
Mobile
Apps
Geoloca/on
Virtual
Events
THE MARKETING (R)EVOLUTION
IM
Email
Events
Direct
Mail
Telephone

11. +
2014
Customer first – UX
isn’t just for websites
anymore
Mobile – it’s
over, mobile won
Customer
journey /
lifecycle
mapping
Experience
design
Data – actually
using it
Content
marketing /
native
advertising
Making sense of digital – back
to the purchase funnel?

12. Connected
Customers
Web Store CommunityEmailSocialMobileProduct Stadium
Connected
Partners
Connected
Employees
Connected
Experiences

13. Content Infrastructure Success

14. 14
Questions & Answers
• Please enter your questions into Chat
• You will be notified and unmuted

15. 15
Next Steps
• How can we help you?