Presentation on web metrics by Maria Kowal, delivered at Elevenses 16th July 2009

1. “ Not everything that counts can be counted and not everything that can be counted counts” – ALBERT EINSTEIN “ Most people use statistics the way a drunkard uses a lamp post, more for support than illumination” – MARK TWAIN

2. Unique User Visit Page Impression Hit Conversion Request serviced by a web server A page is read by a user User achieves a defined goal Stream of activity by a unique user A page is (re)loaded by a user Distinct device active on the site Distinct person active on the site Quick Quiz

5. Importance of Segmentation

6. http://www.flightglobal.com/articles/2009/07/15/329661/no-survivors-as-caspian-tupolev-crashes-minutes-after-take-off-from-tehran.html ?cp=OTC-FGFG-TWITTER-329661 Tracking Twitter http://tinyurl.com/ox7c2s Hitbox campaign tracking You can track Twitter links (or any links into your site) using Hitbox campaign tracking. This involves adding a query string to the end of the URL. Please ask for more information.

7. And to prove it does work…