4. Video case study
BookTrailer
The project
The eBook Camera Ready.
What it is
Short, descriptive, personal.
www.manoushz.com manoushz@gmail.com @manoushzCameraReady
5. Tablet
So many places to
UseVideo
Laptop or PC Smartphone TV
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
6. So many
VideoIdeas
Intermediate
• Make a video for your website
• Create a book/product trailer or demo
• Shoot a how-to video
• Interview someone for your website via
Skype or on your phone
• Host a Spreecast event
• Send out a newsletter or email invite
with video embedded
• Get interviewed as an expert on the
local news
Beginner
• Post a Twitter video
• Host a GoogleHangout
• Record a PowerPoint
presentation
• Create a Vlog post
• Shoot a Viddy (15 sec)
Advanced
• Create a YouTube series
• Publish a multimedia enhanced
eBook
• Film video “profiles” of everyone
involved in your project
• Produce a short news piece or
documentary
• Post videos of your speaking
engagements
• Be a guest on a TV show
CameraReady
www.manoushz.com manoushz@gmail.com @manoushz
7. But beware of the...
Top3Mistakes!
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
9. Make the
TheLensConnection
Before After
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
weird expression
a “benign” smile
nervous body language
no eye
contact
shoulders back, relaxed
friends with the camera
11. Now you can concentrate on
YourContent
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
12. Every video is
AStory
Structure your on-Structure your on-
camera time.camera time.
Include an anecdote.Include an anecdote. Kick itKick it
forward.forward.
NoNo
lingo.lingo.One top line.One top line.
3 points to3 points to
back it up.back it up.
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
13. Last video case study
BloopersReel
The project
Outtakes from the eBook Camera Ready
What it is
Educational, personal, embarrassing.
CameraReady www.manoushz.com manoushz@gmail.com @manoushz
