This document summarizes marketing strategies for various industries in India. It discusses brand ambassadors and tag lines for cosmetic brands like Lakme and Neutrogena. It also outlines biscuit brands like Parle-G, Oreo, and Tiger and their celebrity endorsements. Popular beverages such as Coke, Fanta, Mirinda, and Mountain Dew are mentioned along with their brand ambassadors. Finally, it briefly covers the fast moving consumer goods industry and provides examples of brand ambassadors promoting food, oral care, skin care, and hair care products.
2. Sr No. Name of the Industry
1 Cosmetic Industry
2 Biscuit Industry
3 Beverage Industry
4 Tourism Industry
5 FMCG
CONTENT
3. COSMETIC INDUSTRY
Cosmetics are considered to be any type of
products or mixtures used to complement or
enhance the beauty or looks of a person. This can
include makeup, perfume, lotion, and nail polish
etc..
15. BISCUIT INDUSTRY
India Biscuits Industry seems to be the largest among all the
food industries and has a turn over of around Rs.3000
crores. Indian subcontinent is known to be the second
largest manufacturer of biscuits.
24. BEVERAGE INDUSTRY
The beverage industry in India constitutes of
around USD 230 million among the USD 65
billion food processing industry. The major
sectors in beverage industry in India are tea
and coffee which are not only sold heavily in
the domestic market but are also exported to a
range of leading overseas markets -
34. Tag line : “Vibrant Gujarat where life is
celebration, khusbhoo gujarat ki”
Brand ambassador: Amitab
bachchan
STATE : GUJARAT
35. Tag line : “The essence of incredible india,
The kohinoor of India”
Brand ambassador : Saina
Nehwal
STATE : ANDHRA PRADESH
36. Tag line : “Full of surprises”
Brand ambassador : Aamir
khan
STATE : CHHATISGARH
37. Tag line : “A perfect holiday destination,
365 days on a holiday”
Brand ambassador : Prachi
desai
STATE : GOA
38. Tag line : “ Unforgettable himachal”
Brand ambassador: Preity
zinta
STATE :HIMACHAL PRADESH
39. Tag line : “Amazing heritage, grand
experience”
Brand ambassador :
Kuldeep yadav
STATE: UTAR PRADESH
40. Tag line : “Simply heaven”
Brand ambassador : Hema
malini
State : UTTRAKHAND
41. Tag line : “A pioneer in highway tourism”
Brand ambassador :
Yogeshwar Dutt
STATE : HARYANA
42. Tag line : “The heart of incredible india”
Brand ambassador :
Madhuri Dixit
STATE : MADHYA PRADESH
43. Tag line : “Unlimited”
Brand ambassador :
Hrithik Roshan
STATE : MAHARASHTRA
44. Tag line : “The incredible state of
India”
Brand ambassador : Apurvi
Chandela
STATE : RAJSTHAN
45. FAST MOVING CONSUMER GOODS
The FMCG (Fast Moving Consumer Goods)
Industry comprises of goods which are mass
use goods directly consumable, packaged