Cloud Survey Findings

0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 Survey Findings 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 0 0 1 0 0 1 LEADERS IN 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 THE CLOUD 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 Identifying the Business 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 Value of Cloud Computing 0 0 0 1 1 1 0 1 0 1 0 1 1 0 for Customers and Vendors 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 KAMESH PEMMARAJU M.R. RANGASWAMI 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 MARCH 2010 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0

0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 Survey Findings: 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 The Sand Hill Group’s new study “Leaders in the Cloud” conducted in-depth interviews with forty CIOs and tech leaders and surveyed more than 500 IT executives. The combination of these two research efforts provides unparalleled insight into customer perceptions of cloud computing, current and planned cloud initiatives, adoption drivers, business and technological benefits. The following pages contain a summary of selected findings from the survey of IT executives. The “Leaders in the Cloud” report also contains more than a dozen use cases from a diverse group of industries which demonstrate the real business value being achieved, as well as the latest best practices and lessons learned from real-world cloud projects. To find out more information and/or purchase the report, visit http://www.sandhill.com/research. Does your company use or plan Who, if anyone, is driving the to use cloud computing adoption of cloud computing in the next three years? in your business? Company Uses/Plans to Use Cloud Internal Driver of Cloud Computing Adoption Computing in Next 3 Years No one 5% Chief Information Don’t know Officer (CIO) 25% Heads 30% of business units 14% Yes 60% No 15% A committee of senior IT department executives 27% 25% Source: Sand Hill Group Cloud Computing Survey 2010 Source: Sand Hill Group Cloud Computing Survey 2010 Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 1 Copyright Sand Hill Group 2010. Do not reproduce without permission.

How, if at all, are you using or evaluating cloud computing in your organization in 2010? Company’s Cloud Computing Initiatives for 2010 Watching and learning 53% Implementing pilot projects 52% for experimenting and testing Implementing and deploying 33% non-critical applications Deploying mission- 18% critical applications Other 2% No plans 3% 0 20% 40% 60% Source: Sand Hill Group Cloud Computing Survey 2010 Which, if any, of the following cloud service models does your company use the most? (SaaS, PaaS, IaaS) Cloud Service Model Used Most 80% 70% Currently 60% In 3 Years 56% 40% 20% 24% 18% 20% 12% 0 Software as a Infrastructure as Platform as a Service a Service Service Source: Sand Hill Group Cloud Computing Survey 2010 Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 2 Copyright Sand Hill Group 2010. Do not reproduce without permission.

Which, if any, of the following deployment models is your company using? (Community, Hybrid, private, public) Type of Cloud Used 60% 54% 44% 43% Currently 40% 35% 36% In 3 Years 28% 20% 18% 20% 13% 8% 5% 0% 0 Private Public Community Hybrid None Don’t know Source: Sand Hill Group Cloud Computing Survey 2010 What are your company’s the most important reason for moving to cloud computing? Reasons for Moving to Cloud Computing Business agility 49% Cost efficiency 46% Leverage core competencies and free 22% IT resources to focus on innovation Disaster recovery and business 13% continuity Part of a green initiative 3% 0 20% 40% 60% Source: Sand Hill Group Cloud Computing Survey 2010 Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 3 Copyright Sand Hill Group 2010. Do not reproduce without permission.

Which of the following titles Which of the following best describes your role? industries most accurately describes the majority of your Survey Respondent Profile organization’s business? Title/Position Percent of Respondents High technology 27% Board member/CEO 14% Financial services 19% CIO/CTO 13% Manufacturing 10% Other C-level executive 6% Health care, pharmaceuticals 7% Senior IT executive 18% Government 6% Other senior executive 10% Telecommunications 5% IT manager 7% Energy 4% Other manager 6% Consumer packaged goods 4% Staff 6% Retail 4% Consultant 15% Arts and entertainment 3% Other 5% Construction 2% Transportation 2% Other 6% Which of the following ranges best describes your company’s annual revenue? (Select one) Company Revenue Percent of Respondents $10 billion or more 12% $1-$9 billion 19% $250 - $999 million 13% $10 -$250 million 24% Less than $10 million 32% Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 4 Copyright Sand Hill Group 2010. Do not reproduce without permission.

0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 Acknowledgements: 1 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 The authors wish to sincerely thank the Board of Advisors who participated in the creation of this research study and report. Combined, these executives represent decades of business, technology, and operational experience. Toby Redshaw – CIO, Aviva Michael Abbot – Senior VP, Application Software and Service, Palm JP Rangaswami – Chief Scientist , BT Daru Darukhanawala – CTO, BP James Barrese - VP Systems and Architecture, eBay Gary S. Washington- Policy Lead, Cloud Computing, Office of Management & Budget (OMB) We extend our special thanks to Shahid N. Shah who has assisted us on government focused input and research. Shahid is CEO of Netspective and Chief Architect and Technology Strategist (contractor) at the Office of Management & Budget’s Budget System Branch and the eGov Budget Formulation & Execution Line of Business (BFELoB) as well as a consulting architect at a few other federal agencies; he advises government decision-makers on cloud computing and other technology strategies. He is an influential thought leader, federal blogger, and a winner of a 2009 Federal Computer Week “Fed 100” award for his work on the MAX Federal Community. He holds an M.Sc. in Technology Management from the University of Maryland and a B.Sc. in Computer Science from the Pennsylvania State University. Sand Hill Group would like to thank McKinsey & Co. and TechWeb for their coop- eration and assistance in fielding the quantitative surveys which contributed to the findings of this report. Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 5 Copyright Sand Hill Group 2010. Do not reproduce without permission.

0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 About the Authors: 1 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 0 1 0 1 0 1 0 0 0 1 0 0 1 1 1 0 1 0 1 0 1 Kamesh Pemmaraju With more than 20 years of experience in the tech industry, Kamesh specializes in bringing cutting-edge technology products to market, security and quality consulting and operations. He has held global VP and Director of Engineering and Qual- ity positions at Apani Networks, Solidworks, and Pegasystems. He has brought to market several leading technology products in Enterprise Security, 3D-CAD, High-Transaction websites, and Enterprise BPM. Kamesh has consulted on Tech- nology, Security, and Quality strategies at Fortune 1000 companies including GE, GM, Motorola, HP, Microsoft, NASD, Sun Microsystems and Siemens. He holds a MS in Computer Science and Automation from the Indian Institute of Science and a BS in Electronics and Communications Engineering from JNT University, Hyderabad. Contact Kamesh at kamesh@sandhill.com. M.R. Rangaswami M.R. co-founded Sand Hill Group LLC (www.sandhill.com), and has been a strategic advisor to fast-growing companies such as Aspect Development and i2 Tech- nologies. He has held global VP marketing positions at Baan Company, Avalon Software, and Oracle Corporation. M.R. was profiled on the front page of the Wall Street Journal and was named to Forbes’ “Midas 100 List” as one of the most influential investors in technology. He holds an MBA from Kent State University and a bachelor’s degree from the University of Madras. About Sand Hill Group Sand Hill Group provides strategic management, investment and marketing services to emerging market leaders. Sand Hill Group is best known for its work in the $600-billion software and services market. As founder of the “Enterprise” and “Software” conference series, Sand Hill Group has been credited with uniting the software business ecosystem of executives, entrepreneurs, investors and profes- sionals. The firm is also the publisher of SandHill.com, the premier online destina- tion for strategic information on the software business. The site and its newsletters are read by thousands of top software industry executives every week. Sand Hill Group also funds primary research into key technology and business model trends that impact the software business. Find out more at www.sandhill.com. Report editorial and design by Point by Point Publishing www.point-by-point.com. Copyright 2010 Sand Hill Group The information contained herein has been obtained from sources believed to be reliable. Sand Hill Group dis- claims all warranties as to the accuracy, completeness or adequacy of such information. The Sand Hill Group shall have no liability for errors, omissions or inadequacies in the information contained herein or for inter¬pretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. Reproduction of this report in print or elec- tronic form is strictly prohibited without written permission from Sand Hill Group. Excerpt from Sand Hill Group’s “Leaders in the Cloud” study - learn more at www.sandhill.com/research 6 Copyright Sand Hill Group 2010. Do not reproduce without permission.

Cloud Survey Findings

by Kamesh Pemmaraju

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