This document provides a marketing plan and strategy for a new jojoba bar shampoo product. It analyzes the current shampoo market, noting consumers' preferences for natural products and portability. Market research found that brand loyalty is low and many only wash their hair for special occasions. The target market for the jojoba bar shampoo includes everyone over 5 years old, with a focus on lower income urban and rural populations based on shampoo sales data.

1. Jojoba Bar
Shampoo
Marketing plan and Strategy

2. Content
1 Introduction
2 Current Market Potential
3 Market Research
4 Market Size
4 Opportunity and Issue Analysis
4 Target Market

3. Introduction
• Marketing plan for new product Jojobo Bar
Shampoo manufactured by Cosmetic Company
Ltd.

4. Current Market Potential
• Avoiding synthetic Chemicals
• Aware of herbal product
• Traveler choice for portability
• Massage with hair washing
• Frequency of usage
• Herbal effectiveness in solid bar

5. Market Research
• Some customer use shampoo only to address
specific problem
• Usage for special events only
• Ordinary toilet soap is used to wash hair
• Brand Loyalties are not strong
• Most consumers do not use shampoo daily.
• Regular users would need smaller quantity of
shampoo bath

6. Market Size
• Size of bar Shampoo 120 Cr
• Anti – Dandruff Shampoo-20% of above
• Sachet Sales – 70% of above
Shampoo Bar awareness
• Urban area 90% accounting for 80% of
shampoo sold in the country
• Rural area 80% accounting for 20% shampoo
sold in the country

7. Target Market
• Targeted to the following
• Every person above 5 years age.
• Low income, lower/upper and middle class
of urban and sub-urban areas.
• High income and upper middle of rural areas.

8. Thank You!
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