Top 5 Social Media ROI Mistakes
Measurement and demonstration of the ROI from social media program is a necessary evil every marketer must tackle. According to a report, only 37% of marketers claim that they have the ability to measure ROI. In this post, we have compiled a list of the top 5 mistakes a marketer can make to mess-up the ROI realization ABOUT VOZIQ: ADVANCED SOCIAL BUSINESS INTELLIGENCE SOLUTION Social business intelligence that boosts sales and drives tangible business outcomes with data-driven strategies, enhanced marketing effectiveness and improved customer experience. Overcome your biggest challenges with VOZIQ solutions which are created ground-up by domain experts, and are backed up by cutting-edge analytics engines. Overcome your biggest data challenges with VOZIQ solutions which are created ground-up by domain experts, and are backed up by cutting-edge analytics engines. SOLUTIONS BY BUSINESS NEED: VOC3 Intelligence: Competitive intelligence to drive business change. Influencers: Identify, track, and engage with top influencers. Social Sales: Timely, incisive insights to power your sales. Market Research: Off-the-shelf and custom social media market research. ON DEMAND ANALYSIS Have a specific short-term social media analysis or a market research project? Planning a pilot to target a new segment? Need to find answers to the most intriguing business problems? We can help you plan and build a bespoke program that resolves your most urgent or short-term social media research needs. We would offer a custom plan that suits you based on your problems from our 4 solutions VOC3, Influencer Marketing, Social Selling or Market Research. Call at: 571-30VOZIQ (86947) or mail at kbanga@voziq.com to Schedule a DEMO.
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Top 5 Social Media ROI Mistakes
- 1. SOCIAL MEDIA ROI TOP 5 MISTAKES WHICH YOU CAN AVOID ! Actionable Social Intelligence
- 2. © Copyright VOZIQ, 2014 • Built from ground-up with a focus on operationalizing social business intelligence for high ROI • Brings excellence in technology, solutions, and services • VOZIQ Analytics Team • Broad industry experience with successful track record & award winning implementations for fortune 100 enterprises • Six-sigma black belts with expertise in data science and business analytics to ensure quick time to value • Expertise in change management & delivering high ROI WWW.VOZIQ.COM
- 3. © Copyright VOZIQ, 2014 WWW.VOZIQ.COM ROI IS IMPORTANT
- 4. © Copyright VOZIQ, 2014 Percentage of Marketers Who Don’t Think They Have an Ability to Measure ROI Social Media Marke-ng Industry Report, 2014. h>p://goo.gl/rO7NSU WWW.VOZIQ.COM 63%
- 5. © Copyright VOZIQ, 2014 Percentage of CMOs Who Believe They Will Tie Social Media Efforts to ROI This Year WWW.VOZIQ.COM 5 DreamGrow Digital h>p://goo.gl/jZzCfn 74%
- 6. © Copyright VOZIQ, 2014 WWW.VOZIQ.COM 6 BUT…
- 7. © Copyright VOZIQ, 2014 WWW.VOZIQ.COM Top 5 Mistakes
- 8. Mistake 1 No Social Media © Copyright VOZIQ, 2014 WWW.VOZIQ.COM ROI Strategy Read - The top 3 ingredients of a perfect social media strategy http://goo.gl/na92SP
- 9. © Copyright VOZIQ, 2014 ? % = ROI and measurement as an afterthought WWW.VOZIQ.COM Read - Sound Social Media Strategy Starts With Listening http://goo.gl/WW8DeO Mistake 2 $
- 10. © Copyright VOZIQ, 2014 WWW.VOZIQ.COM Wrong Social Media Metrics Read - Why Right Metrics Matter in Social Media Marketing? http://goo.gl/3NArn2 Mistake 3
- 11. © Copyright VOZIQ, 2014 Ignoring Importance of Business Value WWW.VOZIQ.COM Read - The 3 Cs Solution for Your Marketing Success http://goo.gl/3RMGBc Mistake 4
- 12. © Copyright VOZIQ, 2014 WWW.VOZIQ.COM Acting in Silos Tip - Break Down Functional Silos As Well As Data Silos that Exist Within Companies Mistake 5
- 13. © Copyright VOZIQ, 2014 • Numbers may lie. Don’t underestimate the value of qualitative research. Read http://goo.gl/O64MUt • Your Way to a Consistent Social Media ROI in 2014 Read http://goo.gl/S0jOii • How VOZIQ Delivers Real Business Value? Read http://goo.gl/TYiY7b WWW.VOZIQ.COM Some Ressources
- 14. Sample VOZIQ Reports to Operationalize Social Intelligence & Drive ROI • Sentiment by topic for strategic decision making • Competitive benchmarking with industry peers • Influencers, websites, trending content & hot topics
- 15. © Copyright VOZIQ, 2014 Schedule a demo. See How VOZIQ Helps You Maximize ROI. http://www.voziq.com/contact (+888) 427-2328 - @voziq - info@voziq.com WWW.VOZIQ.COM What Next ?