Aug 2010 Kachingle Community Meeting

  • 948 views
Uploaded on

The main topics for August 2010 meeting are sneak peak at upcoming Medallion and Overlay additions and marketing your Medallion. …

The main topics for August 2010 meeting are sneak peak at upcoming Medallion and Overlay additions and marketing your Medallion.

Presenters are Bill Lazar and Cynthia Typaldos, with special guest Heather Cushman-Dowdee of Mama Is and Hathor the Cowgoddess fame.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
948
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. August 2010
    Sneak Peak at Upcoming Medallion Changes
    Marketing Your Medallions
    Special Guest: Heather Cushman-Dowdee
    Mama is… http://www.mama-is.com/
    Hathor the Cowgoddesshttp://www.thecowgoddess.com/
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 2. Meet the Mini
    Welcome
    to the
    Team!
    Orange
    Thanks,
    Can’t Wait to
    Start!
    Green
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 3. The New Overlay
    Introducing Frederic Ranft, Kachingle’s new graphic and UXdesigner (located near Cologne)
    Two columns
    Actions column (site-level material)
    Modules column (system-level functions)
    Brings most of Kachingle right to your site!
    New user signup
    Your Kachinglers
    Kachingler profiles
    Who’s most like you here
    Architected for future expansion
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 4. More New Overlay
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 5. More New Overlay
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 6. And one more thing: goodies.kachingle.com
    Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting
  • 7. Marketing Your Medallion!
    Current Online Tools
    Social Signals Scientific Research
    Offline Tools
    Success Story
    Future Online Tools
    Brand new online Tool!
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 8. Social Signals Scientific Research
    There was a musician in a NYC subway…
    Creating a new “social norm”…
    People “like me”….kachingle here!
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 9. Social Signals Scientific ResearchReference Material
    Two short articles by Robert Cialdini
    Applying (and Resisting) Peer Influence
    http://www.csom.umn.edu/assets/118354.pdf
    A Room with a Viewpoint: Using Social Norms to Motivate
    http://www.csom.umn.edu/assets/118359.pdf
    Two great books
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 10. Marketing Your Medallion!
    Offline Tools
    • Reach out personally offline to the top readers of your blog or site and well-known in the community
    • 11. Reach out to other blogs/sites in similar space
    • 12. Explain that you are an experimenting in the new area of “social payments”
    • 13. Explain why “social payments” are important and how they could change the world
    • 14. You need their support as an influencer – ask them to sign up as a Kachingler for YOUR BLOG (it’s only $5/month!)
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 15. Marketing Your Medallion!
    Current Online Tools
    • Regular blog posts encouraging people to start kachingling
    • 16. Welcome to new Kachinglers
    • 17. Emails to your most avid readers inviting them to become Kachinglers
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 18. Marketing Your Medallion!
    Current Online Tools
    Monthly post thank you! To all (or some) of the Kachinglers that contributed that month
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 19. Marketing Your Medallion!
    Brand New Online Tool! - Twitter
    Kachinglers tweets! – turn on in Settings page
    • join Medallion
    • 20. monthly distribution
    Medallion tweets! – turn on in “Sites I Own”, then “manage”
    • new Kachingler
    • 21. monthly payment
    Kachingle.com tweets!
    • new Kachingler for a Medallion
    • 22. new Medallion joins Kachingle
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 23. Marketing Your Medallion!
    Future Online Tools
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 24. Marketing Your Medallion!
    Success Story
    Passionate
    Personal
    Challenge
    ASK directly
    ASK again
    Invite similar sites
    to participate
    “Kachingle is Brand NEW. There are only a few sites that are kachingle-able. I’m now one of them. The top site on the Kachingle site has 87 people kachingling them. I want, even for a brief day or two to be the number one site. Will you help me? Join Kachingle, and kachingle me. Then talk all of your friends into kachingling me too.”
    Heather Cushman-Dowdee
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting
  • 25. Marketing Your Medallion!
    Summary
    • ASK your readers to become Kachinglers
    • 26. ASK the leaders to become Kachinglers
    • 27. ASK the influencers to become Kachinglers
    • 28. USE the offline and online tools
    • 29. Thank your Kachinglers regularly
    • 30. Keep ASKING, don’t be shy!
    • 31. and…be patient, creating a new social norm takes time
    The Kachinglers YOU bring in will be incredibly loyal –
    to YOU!
    Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting