Aug 2010 Kachingle Community Meeting

August 2010
Sneak Peak at Upcoming Medallion Changes
Marketing Your Medallions
Special Guest: Heather Cushman-Dowdee
Mama is… http://www.mama-is.com/
Hathor the Cowgoddesshttp://www.thecowgoddess.com/
Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

Meet the Mini
Welcome
to the
Team!
Orange
Thanks,
Can’t Wait to
Start!
Green

The New Overlay
Introducing Frederic Ranft, Kachingle’s new graphic and UXdesigner (located near Cologne)
Two columns
Actions column (site-level material)
Modules column (system-level functions)
Brings most of Kachingle right to your site!
New user signup
Your Kachinglers
Kachingler profiles
Who’s most like you here
Architected for future expansion

More New Overlay

And one more thing: goodies.kachingle.com

Marketing Your Medallion!
Current Online Tools
Social Signals Scientific Research
Offline Tools
Success Story
Future Online Tools
Brand new online Tool!
Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

Social Signals Scientific Research
There was a musician in a NYC subway…
Creating a new “social norm”…
People “like me”….kachingle here!

Social Signals Scientific ResearchReference Material
Two short articles by Robert Cialdini
Applying (and Resisting) Peer Influence
http://www.csom.umn.edu/assets/118354.pdf
A Room with a Viewpoint: Using Social Norms to Motivate
http://www.csom.umn.edu/assets/118359.pdf
Two great books

Offline Tools
Reach out personally offline to the top readers of your blog or site and well-known in the community
Reach out to other blogs/sites in similar space
Explain that you are an experimenting in the new area of “social payments”
Explain why “social payments” are important and how they could change the world
You need their support as an influencer – ask them to sign up as a Kachingler for YOUR BLOG (it’s only $5/month!)

Regular blog posts encouraging people to start kachingling
Welcome to new Kachinglers
Emails to your most avid readers inviting them to become Kachinglers

Monthly post thank you! To all (or some) of the Kachinglers that contributed that month

Brand New Online Tool! - Twitter
Kachinglers tweets! – turn on in Settings page
join Medallion
monthly distribution
Medallion tweets! – turn on in “Sites I Own”, then “manage”
new Kachingler
monthly payment
Kachingle.com tweets!
new Kachingler for a Medallion
new Medallion joins Kachingle

Future Online Tools

Success Story
Passionate
Personal
Challenge
ASK directly
ASK again
Invite similar sites
to participate
“Kachingle is Brand NEW. There are only a few sites that are kachingle-able. I’m now one of them. The top site on the Kachingle site has 87 people kachingling them. I want, even for a brief day or two to be the number one site. Will you help me? Join Kachingle, and kachingle me. Then talk all of your friends into kachingling me too.”
Heather Cushman-Dowdee

Summary
ASK your readers to become Kachinglers
ASK the leaders to become Kachinglers
ASK the influencers to become Kachinglers
USE the offline and online tools
Thank your Kachinglers regularly
Keep ASKING, don’t be shy!
and…be patient, creating a new social norm takes time
The Kachinglers YOU bring in will be incredibly loyal –
to YOU!

Aug 2010 Kachingle Community Meeting

by Kachingle on Aug 19, 2010

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Aug 2010 Kachingle Community Meeting — Presentation Transcript