The document discusses upcoming changes to Kachingle's medallion program and tools for marketing medallions. It introduces new staff and features being added to the Kachingle platform, including a redesigned overlay and new Twitter integration. Guidelines are provided for using offline and online methods to promote medallions, such as asking influential readers, bloggers, and other sites to become Kachinglers. Marketers are advised to regularly thank Kachinglers and be patient, as creating a new social norm takes time. The loyalty of Kachinglers brought in will benefit their medallion owner.

1. August 2010 Sneak Peak at Upcoming Medallion Changes Marketing Your Medallions Special Guest: Heather Cushman-Dowdee Mama is… http://www.mama-is.com/ Hathor the Cowgoddesshttp://www.thecowgoddess.com/ Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

2. Meet the Mini Welcome to the Team! Orange Thanks, Can’t Wait to Start! Green Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

3. The New Overlay Introducing Frederic Ranft, Kachingle’s new graphic and UXdesigner (located near Cologne) Two columns Actions column (site-level material) Modules column (system-level functions) Brings most of Kachingle right to your site! New user signup Your Kachinglers Kachingler profiles Who’s most like you here Architected for future expansion Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

4. More New Overlay Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

5. More New Overlay Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

6. And one more thing: goodies.kachingle.com Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

7. Marketing Your Medallion! Current Online Tools Social Signals Scientific Research Offline Tools Success Story Future Online Tools Brand new online Tool! Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

8. Social Signals Scientific Research There was a musician in a NYC subway… Creating a new “social norm”… People “like me”….kachingle here! Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

9. Social Signals Scientific ResearchReference Material Two short articles by Robert Cialdini Applying (and Resisting) Peer Influence http://www.csom.umn.edu/assets/118354.pdf A Room with a Viewpoint: Using Social Norms to Motivate http://www.csom.umn.edu/assets/118359.pdf Two great books Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

11. Reach out to other blogs/sites in similar space

12. Explain that you are an experimenting in the new area of “social payments”

13. Explain why “social payments” are important and how they could change the world

14. You need their support as an influencer – ask them to sign up as a Kachingler for YOUR BLOG (it’s only $5/month!)Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

16. Welcome to new Kachinglers

17. Emails to your most avid readers inviting them to become KachinglersCopyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

18. Marketing Your Medallion! Current Online Tools Monthly post thank you! To all (or some) of the Kachinglers that contributed that month Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

22. new Medallion joins KachingleCopyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

23. Marketing Your Medallion! Future Online Tools Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

24. Marketing Your Medallion! Success Story Passionate Personal Challenge ASK directly ASK again Invite similar sites to participate “Kachingle is Brand NEW. There are only a few sites that are kachingle-able. I’m now one of them. The top site on the Kachingle site has 87 people kachingling them. I want, even for a brief day or two to be the number one site. Will you help me? Join Kachingle, and kachingle me. Then talk all of your friends into kachingling me too.” Heather Cushman-Dowdee Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

26. ASK the leaders to become Kachinglers

27. ASK the influencers to become Kachinglers

28. USE the offline and online tools

29. Thank your Kachinglers regularly

30. Keep ASKING, don’t be shy!

31. and…be patient, creating a new social norm takes timeThe Kachinglers YOU bring in will be incredibly loyal – to YOU! Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting