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Bootstrapping coverage

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Bootstrapping coverage Presentation Transcript

  • 1. How developers canbootstrap coverage of theirprojectJoe ‘Zonker’ Brockmeier
  • 2. Who this is (specifically)for...Project developersStartupsOpen source contributors
  • 3. What this talk is about...Reaching the widest (relevant) audience possibleFinding new users and developersWorking with press and telling your project’s storyGiving developers a toolkit for project promotion29 minutes
  • 4. Why I ♥ DevelopersMore like press thanyou think...http://youtu.be/Hra7ZGNclx8
  • 5. Do Something Wonderful(a.k.a. “don’t suck”)
  • 6. Figure out your targetaudienceDefine your target audienceWhat do they want?Knowing who you want to reach and what theywant defines Promotional materials What press/publications you reach out to The project itself (sometimes)
  • 7. Have realistic goals,measure progressCreate a list of target publicationsKeep a list of coverageMonitor social media, Google for mentions of yourproject
  • 8. README.mdHave a reasonably decent Web siteInclude everything a person would reasonablywant to know about your projectProvide a contact, and be responsiveScreenshots, description, etc.
  • 9. THERE ARE RULES...
  • 10. Care and feeding of press HTTP://WWW.NETPRESS.ORG/ CAREANDFEEDING.HTML
  • 11. Do I need a press release?
  • 12. When should I contactpress?
  • 13. Now what?
  • 14. ENGAGE(WITH THE PRESS)
  • 15. File bug reports politely
  • 16. Press? We don’t need nostinking press...
  • 17. BECOME THE MEDIA...
  • 18. Social Media
  • 19. THANKS CONTACT: JZB@ZONKER.NET OR @JZB ON TWITTER