Bootstrapping coverage

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  • Bootstrapping coverage

    1. 1. How developers can bootstrap coverage of their project Joe ‘Zonker’ Brockmeier
    2. 2. Who this is (specifically) for. .. air Project developers * Startups air Open source contributors
    3. 3. What this talk is about. .. air Reaching the widest (relevant) audience possible air Finding new users and developers air Working with press and telling your project’s story air Giving developers a toolkit for project promotion air 29 minutes
    4. 4. Why I V Developers ale More like press than you think. .. are http: //youtu. be/ Hra7ZGNclx8
    5. 5. Do Something Wonderful (a. k.a. “don’t suck”)
    6. 6. Figure out your target audience ale Define your target audience air What do they want? ale Knowing who you want to reach and what they want defines air Promotional materials air What press/ publications you reach out to are The project itself (sometimes)
    7. 7. Have realistic goals, measure progress are Create a list of target publications are Keep a list of coverage are Monitor social media, Google for mentions of your project
    8. 8. README. md are Have a reasonably decent Web site its Include everything a person would reasonably want to know about your project are Provide a contact, and be responsive are Screenshots, description, etc.
    9. 9. Care and feeding of press HTTP: //WWW. NETPRESS.0RG/ CAREANDFEED| NG. HTML
    10. 10. Do I need a press release?
    11. 11. _I ‘ Mil an {‘i-I}ll Il-l_ll1l l «ii: I nutter refit :
    12. 12. Now what? How Social Sharing Changes What You Drink 1!. Joe Bmdtrnoocv M: -t. .': 'y ‘ in “-‘ 8 ‘C M. ‘ ocornmcnu tweet '6‘: L", brag about sers an the States. what the da larger talk about a Its growth, Avola talked about the ' m" mm" ' aggregated data that th mpany I - - . ..4zr shares via the Untappd app. ~ Prevrously. Avola had spoken at the nnaugural Monktobertest event about the Untappd app and the company's strategy. Untappd us a new socral network wnth a nr. .. ar I -. _. - ~ . .._. as a mobute srte tor platforms wvthout a natrve app. Users can ‘chec 1 u ' -v- “ -- -v and share the beers on soctal networks lake Twrtter and Faoebook It may cnoose.
    13. 13. ENGAGE (WITH THE PRESS)
    14. 14. File bug reports politely
    15. 15. Press? We don’t need no stinking press. ..
    16. 16. BECOME THE MEDIA. ..
    17. 17. Mark colvin : Follow .1.’ at 2’ Q I genuinely believe those two, "Don't be a dickhead", and "everything you post is public" are all you need from a social media policy. 5°’ 5°‘ 5%. -;. ’E2': bfli£§: ..£>2" (M Reply Refweet 1', ’ Favorite
    18. 18. . R ‘ L '7 T-3 -» 2 - Please drive carefully . '.~ = by . , s . .. —~ — . —:. .. . . . , .-. ... ... ... ... .a. --—. ..~—-. ,-w~--. .--—_. '._. .. . .. _ .1- '. ., . -4’. _ . ‘ ‘~". n . .". v"_‘. _ . ‘. . _’ 1 r7 V _ , _‘; . -. I . -2; *'. .'. - I v, y‘: . _r_I_l.5]_l‘_l_l 3‘? = H| lt‘II: l"2l . 11'? ’ I ‘ ' r, :« rm -wrr, :l: «

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