How developers canbootstrap coverage of theirprojectJoe ‘Zonker’ Brockmeier
Who this is (speciﬁcally)for...Project developersStartupsOpen source contributors
What this talk is about...Reaching the widest (relevant) audience possibleFinding new users and developersWorking with press and telling your project’s storyGiving developers a toolkit for project promotion29 minutes
Why I ♥ DevelopersMore like press thanyou think...http://youtu.be/Hra7ZGNclx8
Do Something Wonderful(a.k.a. “don’t suck”)
Figure out your targetaudienceDeﬁne your target audienceWhat do they want?Knowing who you want to reach and what theywant deﬁnes Promotional materials What press/publications you reach out to The project itself (sometimes)
Have realistic goals,measure progressCreate a list of target publicationsKeep a list of coverageMonitor social media, Google for mentions of yourproject
README.mdHave a reasonably decent Web siteInclude everything a person would reasonablywant to know about your projectProvide a contact, and be responsiveScreenshots, description, etc.
THERE ARE RULES...
Care and feeding of press HTTP://WWW.NETPRESS.ORG/ CAREANDFEEDING.HTML