[KGIT 2015 Fall Semester] Appropriate Tech. Service Design 4th Class

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0922 TO-DAY’S AGENDA
Design For
Social Innovation

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From the Design of Tangibles to the
Design of Intangibles

4. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

5. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

6. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

7. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

10. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
Levels of Design
Designers can design for components, products, systems and
communities - John Chris Jones (1971) Design Methods

11. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
All Design is social, as design is the enactment of
human instinct and a construct that facilitates the
materialisation of our world… that we all tend to
design by changing existing situations into
preferred ones.

13. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
While the primary purpose of design for the market
is creating products for sale… the foremost intent of
social design is satisfaction of human needs.

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
Designing new functionings to elevate individual and
community capability, and enabling solutions that
genuinely empower and extend the capability
of the user.
Alastair Fuad-Luke, Design Activism: Beautiful Strangeness for a
Sustainable World

15. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
• Aid
• Arts & Culture
• Communication
• Community
• Education
• Environment
• Peace
• Poverty
• Well-being
SOCIAL DESIGN

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
• Survive
• Improve
• Develop
• Thrive
• Evolve
• Serve Others
• Make something of lasting quality
• Create something of real consequence
• Participate in the never-ending genesis
Purpose of Designing
Harold G. Nelson, Erik Stolterman - The Design Way

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Design for GOOD!!!

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Design for BAD
Intentional/Unintentional

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DESIGN =
Fast Fixes
to BIG problems,
Wicked problems!

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A class of social system problems which are ill formulated,
where the information is confusing,
where there are many clients and decision makers
with conflicting values, and where the ramification
in the whole system are thoroughly confusing
...difficult or impossible to solve because
of incomplete, contradictory, and changing
requirements that are often difficult to recognize.
Horst Rittel, Melvin M. Webber - Dilemmas in a general
theory of planning

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
| SOCIAL INNOVATION PROCESSING
출처 : The Open Book of Social Innovation, The Young Foundation
① 돌발 상황, 사회지표 리뷰, 불만족 경험
② 아이디어 등장의 단계
③ 창출된 아이디어의 테스트 단계
④ 새로운 아이디어가 일상에 자리잡는 단계
⑤ 사회혁신이 다른 지역으로 확장(소셜 프렌차이징)
⑥ 사회적 시스템 변화 (변화의 프레임)
The spiral Model of social Innovation shows the four Stage
“Ideas - Prototyping & Piloting- Implementation - Scaling”

29. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
| SOCIAL INNOVATION PROCESSING
Social Innovation is focused on the Opportunity,
New Process, New Players

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
| SOCIAL INNOVATION KEY-PLAYERS
UN - 2011년부터 UN파트너쉽이 UN사회혁신 총회 개최
OECD - LEED 주도하에 사회혁신 포럼을 만들도 다양한 사례 발굴
WORLD BANK - 혁신기술을 매개로 정부, 시민, 민간 부분의 협력 촉진 매커니즘 구축
US - 2010년 오바마정부 사회혁신 및 시민 참여국 설립, 사회혁신 기금 조성
UK - BIS가 혁신과 비즈니스, 고등교육, 과학부문 책임

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
| ICT-based Approaches to UN Millennium Development

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Accessibility Award 2015
Open Bionics
Community Impact Award 2015
Simon Community Northern Ireland

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
Bigwalk
걸으면서 건강도 유지하고,
이웃도 살리는 일석이조
우리의 미래, 청소년들의
Empowering을 위한 앱
Mpowering Action

41. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
| SOCIAL INNOVATION KEY-PLAYERS
UN - 2011년부터 UN파트너쉽이 UN사회혁신 총회 개최
OECD - LEED 주도하에 사회혁신 포럼을 만들도 다양한 사례 발굴
WORLD BANK - 혁신기술을 매개로 정부, 시민, 민간 부분의 협력 촉진 매커니즘 구축
US - 2010년 오바마정부 사회혁신 및 시민 참여국 설립, 사회혁신 기금 조성
UK - BIS가 혁신과 비즈니스, 고등교육, 과학부문 책임

42. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
BOTTOM-UP
SERVICE DESIGN
TOP-DOWN
STRATEGIN VISION
SOCIAL DESIGN FOR
INNOVATIONI

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따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE

44. CLASS04_DESIGN 4 SOCIAL INNOVATION
따뜻한기술 서비스디자인 | 2015 Fall Semester @ JYLEE
FOR HOMEWORK
주변에서 Social Innovation영역 찾아오기