Monitoring Social Media Conference - from Monitoring to Engagement
Upcoming SlideShare
Loading in...5
×
 

Monitoring Social Media Conference - from Monitoring to Engagement

on

  • 607 views

Co presented with Brandwatch at the Monitoring Social Media Conference

Co presented with Brandwatch at the Monitoring Social Media Conference

Statistics

Views

Total Views
607
Views on SlideShare
600
Embed Views
7

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 7

http://yamasaki.me 4
http://jyamasaki.wordpress.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Monitoring Social Media Conference - from Monitoring to Engagement Monitoring Social Media Conference - from Monitoring to Engagement Presentation Transcript

  • Monitoring Social Media
    • Monitoring Case Study
    John Yamasaki, Seesmic October 21, 2010
    • From Monitoring
    To Engagement
    • En·gage·ment
    • An arrangement to meet at a specified time and place
    • Emotional involvement or commitment
    • Betrothal
    • Pledge
    OR…
    • En·gage·ment
    OR…
    • a hostile encounter between military forces
    • Engagement
    OR…
    • a hostile encounter between military forces
    What we want to be
    • Engagement
    OR… What we might end up looking like
    • Engagement
    OR… What we sometimes often feel like…
  • Is about connecting
  • Is about participation
    • Engagement in Social Media
    • Engagement is the number of channels a brand participates in:
    • Blogs
    • • Branded social network/community
    • • Content distribution to other sites
    • (e.g. Facebook Like/Connect, etc)
    • • Discussion forums
    • • External social network presence
    • (Facebook, MySpace)
    • • Flickr / Photobucket
    • • Innovation/Feedback hubs
    • (e.g. centralized customer community to create innovation)
    • • Wikis
    • • Ratings and reviews
    • • YouTube
    • • Twitter
    Source: Altimeter Group http://www.engagementdb.com/Report
  • The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”
  • The obligatory “Oh, S**t” response
    • Engagement Chart: 4 Profiles
    Source: Altimeter Group http://www.engagementdb.com/Report
    • Seesmic’s Goal as an Engagement Tool
    • Seesmic’s Goal as an Engagement Tool
  • Thank You
    • John Yamasaki
    • Twitter: @jyamasaki
    • Email: [email_address]
    • http://seesmic.com