Monitoring Social Media <ul><li>Monitoring Case Study </li></ul>John Yamasaki, Seesmic October 21, 2010
<ul><li>From Monitoring  </li></ul>To Engagement
<ul><li>En·gage·ment </li></ul><ul><li>An arrangement to meet at a specified time and place  </li></ul><ul><li>Emotional i...
<ul><li>En·gage·ment </li></ul>OR… <ul><li>a hostile encounter between military forces  </li></ul>
<ul><li>Engagement </li></ul>OR… <ul><li>a hostile encounter between military forces  </li></ul>What we want to be
<ul><li>Engagement </li></ul>OR… What we might end up looking like
<ul><li>Engagement </li></ul>OR… What we sometimes often feel like…
Is about connecting
Is about participation
<ul><li>Engagement in Social Media </li></ul><ul><li>Engagement is the number of channels a brand participates in: </li></...
The obligatory overwhelming pic of  “look how many social media apps/tools/platforms there are…”
The obligatory “Oh, S**t” response
<ul><li>Engagement Chart: 4 Profiles </li></ul>Source:  Altimeter Group http://www.engagementdb.com/Report
<ul><li>Seesmic’s Goal as an Engagement Tool </li></ul>
<ul><li>Seesmic’s Goal as an Engagement Tool </li></ul>
Thank You <ul><li>John Yamasaki </li></ul><ul><li>Twitter: @jyamasaki </li></ul><ul><li>Email:  [email_address] </li></ul>...
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Monitoring Social Media Conference - from Monitoring to Engagement

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Co presented with Brandwatch at the Monitoring Social Media Conference

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Monitoring Social Media Conference - from Monitoring to Engagement

  1. 1. Monitoring Social Media <ul><li>Monitoring Case Study </li></ul>John Yamasaki, Seesmic October 21, 2010
  2. 2. <ul><li>From Monitoring </li></ul>To Engagement
  3. 3. <ul><li>En·gage·ment </li></ul><ul><li>An arrangement to meet at a specified time and place </li></ul><ul><li>Emotional involvement or commitment </li></ul><ul><li>Betrothal </li></ul><ul><li>Pledge </li></ul>OR…
  4. 4. <ul><li>En·gage·ment </li></ul>OR… <ul><li>a hostile encounter between military forces </li></ul>
  5. 5. <ul><li>Engagement </li></ul>OR… <ul><li>a hostile encounter between military forces </li></ul>What we want to be
  6. 6. <ul><li>Engagement </li></ul>OR… What we might end up looking like
  7. 7. <ul><li>Engagement </li></ul>OR… What we sometimes often feel like…
  8. 8. Is about connecting
  9. 9. Is about participation
  10. 10. <ul><li>Engagement in Social Media </li></ul><ul><li>Engagement is the number of channels a brand participates in: </li></ul><ul><li>Blogs </li></ul><ul><li>• Branded social network/community </li></ul><ul><li>• Content distribution to other sites </li></ul><ul><li>(e.g. Facebook Like/Connect, etc) </li></ul><ul><li>• Discussion forums </li></ul><ul><li>• External social network presence </li></ul><ul><li>(Facebook, MySpace) </li></ul><ul><li>• Flickr / Photobucket </li></ul><ul><li>• Innovation/Feedback hubs </li></ul><ul><li>(e.g. centralized customer community to create innovation) </li></ul><ul><li>• Wikis </li></ul><ul><li>• Ratings and reviews </li></ul><ul><li>• YouTube </li></ul><ul><li>• Twitter </li></ul>Source: Altimeter Group http://www.engagementdb.com/Report
  11. 11. The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”
  12. 12. The obligatory “Oh, S**t” response
  13. 13. <ul><li>Engagement Chart: 4 Profiles </li></ul>Source: Altimeter Group http://www.engagementdb.com/Report
  14. 14. <ul><li>Seesmic’s Goal as an Engagement Tool </li></ul>
  15. 15. <ul><li>Seesmic’s Goal as an Engagement Tool </li></ul>
  16. 16. Thank You <ul><li>John Yamasaki </li></ul><ul><li>Twitter: @jyamasaki </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>http://seesmic.com </li></ul>

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