Ancillary Product Analysis

1. Ancillary Product Analysis

2. Film Poster and Magazine Cover

3. Film Poster
Typography: In the poster the fonts used are sans-serif.
The title has the largest font size which makes
it stand out, this is conventional for the genre. The
fonts are all in block capitals which makes it bold
and stand out to the audience.
Image: On the poster there is only the single picture
of the antagonist, this is conventional for horror
films. The use of low key lighting makes you feel
more fear of the character and makes him look
darker. He is wearing a mask which adds mystery to
the character and encourages the audience to watch
the film to find out. The expression on the character
is a creepy smile which adds fear amongst the
audience of the character.
Colours: There is limited colours used. The fonts are
either white or grey, the more important fonts are in
white because it stands out more than the grey. The
use of low key lighting means you can only really see
black or white colours, this is effective and
conventional as it makes it look dark and mysterious.
With black being the main image colour you can see
the white font clearly and this is key to showing the
audience the information.
Layout: The route of the eye is used in the poster and
grabs the attention of the audience. The information
concerning the producers is on the top left then as we
move through the middle of the poster we have the title
and image. Both are conventional as the audience will
relate to the producers and the main image will
encourage them to watch. We also can see the release
date and slogan which are elements that help the film
to stick into the audiences mind.
Conventions: The poster has used some key conventions such as an structured layout. They also have made the
title and image the centre point of the poster which will grab audiences attention and is conventional to the
genre. The dark colours and low key lighting allow the poster to signify darkness and mystery which is
conventional to horror films. By using a larger font for the title the audience will remember the name easier ,
this is conventional as it is one of the most important features of a horror poster

4. Magazine Cover
Typography: The masthead of the magazine is in
sans-serif font which makes it stand out to the
audience. The coverlines uses sans-serif font with a
dark red colour to show the conventions of horror.
With the magazine being a film magazine and not just
horror they have used different sizes and fonts to
match films to genre, with horror being bold, faded
and red.
Image: There are 4 images on the front cover of the
magazine with the main image dominating the cover.
They have used a long short to show the character
alongside the location which adds mystery to the
character. The character is holding a gun which
connotes danger and fear amongst the audience.
Colour: A number of colours have been used, however, the
main colour is blue, this shows mystery especially with
the foggy blue look. The coverlines are in blood red, this
signifies danger and violence which is conventional to the
horror genre. White is used on both the masthead and
coverlines which creates a consistent house style
throughout.
Layout: The route of the eye is used in the front cover, this
helps the audience to see everything on the page. The
main image is in the middle of the page and is the centre
of initial attention. To follow the route of the eye, the
masthead is in the top centre of the magazine moving
from right to left, this is conventional. The whole layout is
easy on the eye which is key.
Conventions: Due to the variety of genres present on the cover they have used different fonts and colours to
suit each genre and differentiate. The route of the eye is conventional and professional. The use of sans-serif
font makes the cover easy on the eye for the audience member. The image is conventional as it is the centre of
the cover and grabs the audiences attention