Tvc

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Tvc

  1. 1. TVC
  2. 2. Essentials of a good TVC• Attention getting and relevant opening• Single mindedness• High product visibility• Closing recap of the product, message, slogan• Visual emphasis
  3. 3. Types of TVCs• Demonstration ▫ The entire TVC is a display designed to prove the superiority of the product. dettol.flv• Problem solution ▫ The storyline says I have a big problem and I’m upset, enter the product, the problem is solved and I am ever grateful.sunsilk.flv
  4. 4. • Product as a star ▫ The ad focuses on the product. The product itself acts in the ad. colgate360.flv• Spokesperson ▫ Single camera focused on the spokesperson telling good things about the product.zong.flv
  5. 5. • Storyline ▫ Showing a complete story in the ad, like a short feature film.tapaltea.flv• Musical ad ▫ Music is the most important element that takes the ad story forward. Difficult to write a storyline for them , hence a concept is presented.doncarlos.flv
  6. 6. • Vignette ▫ Uses more than one similar stories in one ad to drive the message home e.g. Iodex• Animation ▫ Hand drawn or computer generated video work. Maybe combined with live action shots e.g. Colgate Herbalcocomo.flv
  7. 7. • Stop action ▫ Somewhere between true animation and live action. It is an animation technique to give life to inanimate real-life objects. Intikhab - Olpers TVC 2012 (SD).mp4

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