2. Essentials of a good TVC
• Attention getting and relevant opening
• Single mindedness
• High product visibility
• Closing recap of the product, message, slogan
• Visual emphasis
3. Types of TVCs
• Demonstration
▫ The entire TVC is a display designed to prove the
superiority of the product. dettol.flv
• Problem solution
▫ The storyline says I have a big problem and I’m
upset, enter the product, the problem is solved
and I am ever grateful.sunsilk.flv
4. • Product as a star
▫ The ad focuses on the product. The product itself
acts in the ad. colgate360.flv
• Spokesperson
▫ Single camera focused on the spokesperson telling
good things about the product.zong.flv
5. • Storyline
▫ Showing a complete story in the ad, like a short
feature film.tapaltea.flv
• Musical ad
▫ Music is the most important element that takes
the ad story forward. Difficult to write a storyline
for them , hence a concept is
presented.doncarlos.flv
6. • Vignette
▫ Uses more than one similar stories in one ad to
drive the message home e.g. Iodex
• Animation
▫ Hand drawn or computer generated video work.
Maybe combined with live action shots e.g.
Colgate Herbalcocomo.flv
7. • Stop action
▫ Somewhere between true animation and live
action. It is an animation technique to give life to
inanimate real-life objects. Intikhab - Olpers TVC
2012 (SD).mp4
