This document discusses why brands need art direction and copywriting for their Facebook pages. It notes that Facebook pages should be treated like advertisements since they get so many views. Art direction and clever copywriting can make posts more visually appealing, relevant to the brand, and engaging for consumers. Hiring professionals who understand branding and social media marketing can help Facebook pages speak more to the brand and its audience.

1. Why a Facebook Page Needs
Art Direction & Copywriting

2. Pop quiz

3. Which one do you “like” better?

4. Me too :)

5. Why?

6. It’s more engaging,
isn’t it?

7. It’s prettier.

8. It’s well-written.

9. It’s clever.

10. Its speaks more
to Oreo’s fun-
loving
brand and its
fun-loving
consumers.

11. Social Media Manager Only Social Media Manager
+
Art Director & Copywriter

12. There’s a good reason
they went to Art School :)

13. Brands need to think of their Facebook page
as if it were one, giant advertisement.

14. Would you want your television advertising going
out of house without Art Direction?

15. In fact
There are more
eyes on this Than on this

16. So why wouldn’t you want to treat your
Facebook brand page like an ad?

17. You gotta make it smart.

18. Make it relevant.

19. Make it beautiful.

20. Utilize the space.

21. Brands must treat their
Facebook page as the most
important advertisement
that they will ever produce.

22. Because it just might be.