Loving pinterest

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When business owners learn more about Pinterest, they will love it! Author Julie Gallaher has been ranked in the top 3% of Pinterest users by Pinreach.com.

When business owners learn more about Pinterest, they will love it! Author Julie Gallaher has been ranked in the top 3% of Pinterest users by Pinreach.com.

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  • 1. + Loving Pinterest February 14, 2013 Instructor Julie Gallaher GetOnTheMap.US
  • 2. + Please Check In & Follow  http://facebook.com/getonthemap  http://pinterest.com/juliemargGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 3. +Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 4. + http://waspbarcode.com/buzzGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 5. + #1 Pinterest Advantage – Content with Long LifePinned 17 weeks ago, burst of activity this week resulted in 100+repinsGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 6. + #2 Pinterest Advantage Your Readers Share Your Messages Reachli tells me that these have generated over 60,000 visits to my website.Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 7. + ThingsYouShouldDo.com This photo has been repinned 100 times and seen by 10,000 people And it’s still driving traffic! http://pinterest.com/source/ thingsyoushoulddo.com/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 8. + Remember What Pinners LikeGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 9. + Pinterest Navigation  Following – http://pinterest.com (Default)  Categories - http://pinterest.com/categories/  All - http://pinterest.com/all/  Popular - http://pinterest.com/popular/  Gifts - http://pinterest.com/gifts/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 10. + Pinterest Official Tutorials  Basics http://about.pinterest.com/basics/  Goodies http://about.pinterest.com/basics/  Business http://business.pinterest.com/  Blog http://blog.pinterest.com/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 11. + Board SEO Use Keyword Phrase for Board Title Add a description, your url, your phone number and contact info Create multiple boards with different keywords if you have enough contentGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 12. + Pin SEO  Photos no wider than 520px – resize if necessary  Name your photos. El Dorado 2009 Barbera better than IMG04625.jpg  Describe your pins – use your keywords – add your link  Watermark your photos  Links are no-follow but still valuableGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 13. + What to Pin  What do you have that Pinners Will Like?  Mix it Up – Some of Yours, Some of Others  More Mix it Up – Some Repins/Some New Content  Go to websites, blogs, social media sites to find some new content that pinners haven’t seen.  Recommended Ratio 5 Repins/1 New Content  Pinreach.com shows trending pins  http://pinterest.com/juliemarg/pinterest-marketing-what-can- you-pin/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 14. + Create Pinworthy Content  Use Better Photos & Illustrations on your website  Include a caption or “alt title” on all the photos on your website. Pick your own keywords  Use photos that women will like  Tie-In to things pinners like: The 4 Pinterest Food Groups Bacon Chocolate Wine Coffee http://pinterest.com/juliemarg/who-likes-bacon-bitsGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 15. + Recycle Pins On Your Blog or Website  Embed Code on the Side of every pin Credit original pinner http://juliegallaher.com/post/40148074268/polka-dot-cake On Your Social Sites  Share on Facebook, Twitter, Google+Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 16. + Advanced Pinning Tips  How to add a mouseover “Pin-it” Button to your website http://pinterest.com/pin/140174607124000597/  Quick Guide to Pinterest Image sizes http://pinterest.com/pin/140174607123860073/  Using Hashtags on Pinterest http://pinterest.com/pin/140174607123727812/  Business Pinterest Tools http://pinterest.com/pin/140174607123293199/  Vertical Messages Get More Actions http://pinterest.com/pin/140174607123609898/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 17. + http://pinreach.comGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 18. + Reachli.comGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 19. +Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 20. + Leverage & Monitor Your Pin Time Go to the Post not the Domain!  Add Pinmarklet and Reachli Toolbar tools  Pin from Your Website or Blog  Pin from Foodspotting  Pin from Flickr  Pin from Youtube  Upload from your computer  Facebook is Tricky – First add a photo via upload, then edit the post, adding your facebook urlGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 21. + Pinterest Legalities & Niceities  Credit original pinner  Link to specific page, not entire website  Don’t pin Google Images  Watermark your photos – picmonkey.com Phonto (app)  Find original source if photo shows uploaded http://pinterest.com/pin/140174607124097894/Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 22. + Both Personal & Biz ProfilesGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 23. + Prediction – Value of Pins Will Go UpGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 24. + Prediction – Over Half of Sacramento Women Will Be Pinning in 2013 WOMEN WHO LOVE TO PIN WOMEN WHO DONT LOVE TO PIN --- YET!Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 25. + More Info  http://getonthemap.us  http://facebook.com/getonthemap  http://twitter.com/juliegallaher  http://pinterest.com/juliemarg  http://pinterest.com/getonthemap  http://linkedin.com/in/juliegallaher Julie Gallaher 916-265-2521Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us
  • 26. + Please Review My Class  Please let me know (good or bad) what you think of this class.  On Yelp http://bit.ly/W13eSx  On Facebook … http://on.fb.me/13vRBoX  On LinkedIn http://linkd.in/HBQ331  On Google http://bit.ly/X6rIKA  Or by email julie@getonthemap.usGet on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us