When business owners learn more about Pinterest, they will love it! Author Julie Gallaher has been ranked in the top 3% of Pinterest users by Pinreach.com.

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Loving Pinterest
February 14, 2013
Instructor
Julie Gallaher
GetOnTheMap.US

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Please Check In & Follow
 http://facebook.com/getonthemap
 http://pinterest.com/juliemarg
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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http://waspbarcode.com/buzz
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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#1 Pinterest Advantage – Content
with Long Life
Pinned 17 weeks ago, burst of activity this week resulted in 100+
repins
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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#2 Pinterest Advantage
Your Readers Share Your Messages
Reachli tells me that these have generated over
60,000 visits to my website.
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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ThingsYouShouldDo.com
This photo has been repinned
100 times and seen by 10,000
people
And it’s still driving traffic!
http://pinterest.com/source/
thingsyoushoulddo.com/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Remember What Pinners Like
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Pinterest Navigation
 Following – http://pinterest.com (Default)
 Categories - http://pinterest.com/categories/
 All - http://pinterest.com/all/
 Popular - http://pinterest.com/popular/
 Gifts - http://pinterest.com/gifts/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Pinterest Official Tutorials
 Basics http://about.pinterest.com/basics/
 Goodies http://about.pinterest.com/basics/
 Business http://business.pinterest.com/
 Blog http://blog.pinterest.com/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Board SEO
Use Keyword Phrase for Board Title
Add a description, your url, your phone number and contact info
Create multiple boards with different keywords if you have enough
content
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Pin SEO
 Photos no wider than 520px – resize if necessary
 Name your photos. El Dorado 2009 Barbera better than
IMG04625.jpg
 Describe your pins – use your keywords – add your link
 Watermark your photos
 Links are no-follow
but still valuable
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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What to Pin
 What do you have that Pinners Will Like?
 Mix it Up – Some of Yours, Some of Others
 More Mix it Up – Some Repins/Some New Content
 Go to websites, blogs, social media sites to find some new
content that pinners haven’t seen.
 Recommended Ratio 5 Repins/1 New Content
 Pinreach.com shows trending pins
 http://pinterest.com/juliemarg/pinterest-marketing-what-can-
you-pin/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Create Pinworthy Content
 Use Better Photos & Illustrations on your website
 Include a caption or “alt title” on all the photos on your website.
Pick your own keywords
 Use photos that women will like
 Tie-In to things pinners like:
The 4 Pinterest Food Groups
Bacon
Chocolate
Wine
Coffee
http://pinterest.com/juliemarg/who-likes-bacon-bits
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Recycle Pins
On Your Blog or Website
 Embed Code on the Side of every pin Credit original pinner
http://juliegallaher.com/post/40148074268/polka-dot-cake
On Your Social Sites
 Share on Facebook, Twitter, Google+
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Advanced Pinning Tips
 How to add a mouseover “Pin-it” Button to your website
http://pinterest.com/pin/140174607124000597/
 Quick Guide to Pinterest Image sizes
http://pinterest.com/pin/140174607123860073/
 Using Hashtags on Pinterest
http://pinterest.com/pin/140174607123727812/
 Business Pinterest Tools
http://pinterest.com/pin/140174607123293199/
 Vertical Messages Get More Actions
http://pinterest.com/pin/140174607123609898/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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http://pinreach.com
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Reachli.com
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Leverage & Monitor Your Pin Time
Go to the Post not the Domain!
 Add Pinmarklet and Reachli Toolbar tools
 Pin from Your Website or Blog
 Pin from Foodspotting
 Pin from Flickr
 Pin from Youtube
 Upload from your computer
 Facebook is Tricky – First add a photo via upload, then edit the
post, adding your facebook url
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Pinterest Legalities & Niceities
 Credit original pinner
 Link to specific page, not entire website
 Don’t pin Google Images
 Watermark your photos –
picmonkey.com
Phonto (app)
 Find original source if photo shows uploaded
http://pinterest.com/pin/140174607124097894/
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Both Personal & Biz Profiles
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Prediction – Value of Pins Will Go Up
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Prediction – Over Half of Sacramento
Women Will Be Pinning in 2013
WOMEN WHO LOVE
TO PIN
WOMEN WHO
DON'T LOVE TO PIN
--- YET!
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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More Info
 http://getonthemap.us
 http://facebook.com/getonthemap
 http://twitter.com/juliegallaher
 http://pinterest.com/juliemarg
 http://pinterest.com/getonthemap
 http://linkedin.com/in/juliegallaher
Julie Gallaher
916-265-2521
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us

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Please Review My Class
 Please let me know (good or bad) what you think of this class.
 On Yelp
http://bit.ly/W13eSx
 On Facebook …
http://on.fb.me/13vRBoX
 On LinkedIn
http://linkd.in/HBQ331
 On Google
http://bit.ly/X6rIKA
 Or by email
julie@getonthemap.us
Get on the Map Local Search Marketing 916-265-2521 All Rights Reserved http://getonthemap.us