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5 steps to salon brilliance

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Are you a salon owner striving to be exceptional? In this video I cover the 5 steps you need to focus on to build an irresistible salon business that dominates your industry for high performance and …

Are you a salon owner striving to be exceptional? In this video I cover the 5 steps you need to focus on to build an irresistible salon business that dominates your industry for high performance and profit.

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  • 1. 5 Steps to Salon Brilliance By Julie Hyne Founder of Business 4 Beauty Personal Development and Image Training exclusively for Elite Salons
  • 2. A snapshot  In Australia, beauty is a $4billion industry  21000 businesses  80000 employed  Forecast to grow at 1.3% annually
  • 3. Factors affecting spend  Discretionary income in times of economic uncertainty  Consumer confidence  Staff knowledge and experience  Client Experience as an ongoing factor
  • 4. Opportunities  An ageing population means there is big focus on anti ageing services and products  Middle aged males seeking skincare solutions  Natural skincare as people search for variables  Cosmeceutical procedures at the high end How is your team going to tap into this wide demographic? How can you magnify the scope of clients you can reach?
  • 5. The Biggest Driver Customer Service Customer Experience Do you know what your client sees, feels and senses when they walk into your salon?
  • 6. There’s a Gap in delivering these drivers… YOU! And your team
  • 7. Customer Service Facts  A dissatisfied customer will tell between 9-15 people  13% of those tell more than 20 people  86% of consumers stop doing business because of bad customer experience  For every customer complaint there are 26 others who remain silent  65% will speak negatively
  • 8. Customer service facts  25% of customers are likely to speak positively  23% who experience positive service will tell 10 people How can you increase the above percentages to increase customer loyalty and create a profitable, sustainable business?
  • 9. Enter Soft Skills  Interpersonal skills  Attitude  Presentation  Leadership  Etiquette  Values  Body language These are the things that are NOT taught at school but will take your business from being mediocre to exceptional
  • 10. Why do they matter? Customers demand it They are what keep you in business!
  • 11. 5 Steps to Being Irresistible  Image  Impression  Impact  Integrity  Identity
  • 12. Image • Presentation • Polish • Persuasion • Projection • Physicality
  • 13. Impression  Recognition  Reflection  Relate  Respect  Reaction
  • 14. Impact  Confirmation  Credibility  Confidence  Certainty  Conversion
  • 15. Integrity  Sincerity  Self respect  Spirit  Style  Status
  • 16. Identity  Purpose  Passion  Priorities  Poise  Presence
  • 17. Why are these steps critical?  70% of buying experiences are based on how the customer feels they are being treated (McKinsey)  Attracting a new client costs 5 times as much as keeping a new one, so wouldn’t you want to get it right first time, every time?  A 10% increase in client retention can mean a 30% increase in your bottom line (bain & co)
  • 18. What does it mean for you?  Higher rebooking rates  Healthy retail sales  Client loyalty and retention  Healthy appointment book  More profits  Less stress and worry  Increased confidence, passion, self esteem  More time for you
  • 19. More information Business 4 Beauty  Sign up for my FREE 5 part video series to find out more  Contact me directly via email or on 0433114841 To your salon Brilliance and Success

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