1. Liverpool Biennial:
social media campaign, phase 1

2. 1.Influencer analysis
• Joint effort with LB.
• Juice will identify influential sites, media, bloggers,
forums etc on contemporary art.
• Agree tag cloud, topics and categories

3. 2. Create online press room
• Set up
• Link to Youtube and Flickr channels
• Embed RSS feeds
• Feed to other social media channels – Twitter, Facebook
etc

4. 3. Set up syndicator
• Create syndicator for Friendfeed
• Set up feeds to targets identified in Influencer analysis

5. 4. Optimise blog
• Work with Mando to ensure Blog is having maximum
SEO effect
• Embed Google analytics into blog

6. 5. Training
• Juice to train relevant LB staff to exploit these tools and
use existing Social Media channels effectively, eg twitter
#tags, Mr Tweet etc

7. Initial Outreach
• Joint effort with LB
• Seeding campaign of all channels to influencers

8. Budget stage 1
• Influencer analysis input - £720
• Set up online pressroom - £1,750
• Set up Syndicator - £2,000
• Blog optimisation - £400
• Training and blogging workshop - £600
• Outreach - £530
• Total - £6,000

9. Stage 2
• Generate high levels of user engagement
• Encourage user generated content on Youtube,
Facebook and Flickr channels.
• Big Ideas:
• Alex Cox director’s cut
• Anthony Brown ‘head’
• Budget?

10. Juice Digital:
Making organisations and brands digitally
famous