SlideShare a Scribd company logo
1 of 25
Service and Customer Retention - Chapter 12 © Cosmopoint International University College
THE FOLLOW UP AND THE IMPORTANCE OF SERVICES.  ,[object Object],[object Object],[object Object]
How does a salesperson help customers?  ,[object Object],[object Object]
Building long term business relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]
RELATIONSHIP MARKETING (RM) AND CUSTOMER RETENTION ,[object Object],[object Object],[object Object]
THE PRODUCT AND ITS SERVICE PARTS ,[object Object]
THE PRODUCT AND ITS SERVICE PARTS ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE PRODUCT AND ITS SERVICE PARTS
WHAT IS CUSTOMER SERVICE ,[object Object],[object Object],[object Object]
DETERMINING QUALITY SERVICE ,[object Object],[object Object],[object Object]
CUSTOMER SATISFACTION AND RETENTION ,[object Object],[object Object],[object Object],[object Object]
 
HOW DOES SERVICE INCREASE YOUR SALES? ,[object Object],[object Object]
 
Sales Process Diagram ,[object Object],[object Object],[object Object],[object Object],[object Object]
Account Penetration  ,[object Object],[object Object]
What is Account Penetration? ,[object Object]
How To Maximize Account Penetration And Increase Your Sales? ,[object Object],[object Object],[object Object]
THE VALUE OF CUSTOMER RETENTION ,[object Object]
THE VALUE OF CUSTOMER RETENTION ,[object Object],[object Object]
Customer Retention Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Complaints  ,[object Object],[object Object],[object Object],[object Object]
Types of Complaining Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Handling Customer Complaints ,[object Object],[object Object],[object Object]
Customer Complaint Procedure   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Selling skills training
Selling skills training Selling skills training
Selling skills training Ahmed Othman
 
What is Selling
What is SellingWhat is Selling
What is SellingOmkar Phatak
 
Chap. 7. prospecting
Chap. 7. prospectingChap. 7. prospecting
Chap. 7. prospectingGia Lara
 
Prospecting Skills
Prospecting Skills Prospecting Skills
Prospecting Skills Rajesh Gabriel
 
Managing the Selling Process
Managing the Selling ProcessManaging the Selling Process
Managing the Selling ProcessRon McFarland
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1Muhammad Khan
 
Personal Selling
Personal SellingPersonal Selling
Personal SellingRavish Roshan
 
Selling process and managing sales information
Selling process and managing sales informationSelling process and managing sales information
Selling process and managing sales informationsanjay_sarkar
 
Sales Training
Sales TrainingSales Training
Sales TrainingAlan Meade
 
Sales techniques new
Sales techniques newSales techniques new
Sales techniques newanantharaman
 
Chapter 1 ppt
Chapter 1 pptChapter 1 ppt
Chapter 1 pptDelanaHarris
 
The Importance of Sales Training Programs To Promote Sales
The Importance of Sales Training Programs To Promote SalesThe Importance of Sales Training Programs To Promote Sales
The Importance of Sales Training Programs To Promote Salesflatt25
 
PPT on Personal selling
PPT on Personal sellingPPT on Personal selling
PPT on Personal sellingPrateek Mishra
 
Retail Sales Training 3 Days
Retail Sales Training  3 DaysRetail Sales Training  3 Days
Retail Sales Training 3 DaysGerard Assey
 
Selling skill ppt 2
Selling skill ppt 2Selling skill ppt 2
Selling skill ppt 2Uzair Ahmed
 

What's hot (20)

Sm 4
Sm 4Sm 4
Sm 4
 
Selling skills training
Selling skills training Selling skills training
Selling skills training
 
What is Selling
What is SellingWhat is Selling
What is Selling
 
Chap. 7. prospecting
Chap. 7. prospectingChap. 7. prospecting
Chap. 7. prospecting
 
Prospecting Skills
Prospecting Skills Prospecting Skills
Prospecting Skills
 
Sm 11
Sm 11Sm 11
Sm 11
 
Managing the Selling Process
Managing the Selling ProcessManaging the Selling Process
Managing the Selling Process
 
Sales 101
Sales 101Sales 101
Sales 101
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1
 
Sm 5
Sm 5Sm 5
Sm 5
 
Personal Selling
Personal SellingPersonal Selling
Personal Selling
 
Prospecting for Clients
Prospecting for ClientsProspecting for Clients
Prospecting for Clients
 
Selling process and managing sales information
Selling process and managing sales informationSelling process and managing sales information
Selling process and managing sales information
 
Sales Training
Sales TrainingSales Training
Sales Training
 
Sales techniques new
Sales techniques newSales techniques new
Sales techniques new
 
Chapter 1 ppt
Chapter 1 pptChapter 1 ppt
Chapter 1 ppt
 
The Importance of Sales Training Programs To Promote Sales
The Importance of Sales Training Programs To Promote SalesThe Importance of Sales Training Programs To Promote Sales
The Importance of Sales Training Programs To Promote Sales
 
PPT on Personal selling
PPT on Personal sellingPPT on Personal selling
PPT on Personal selling
 
Retail Sales Training 3 Days
Retail Sales Training  3 DaysRetail Sales Training  3 Days
Retail Sales Training 3 Days
 
Selling skill ppt 2
Selling skill ppt 2Selling skill ppt 2
Selling skill ppt 2
 

Similar to Sm 12

pdfcoffee.com_37039592-mba-full-project-pdf-free.pdf
pdfcoffee.com_37039592-mba-full-project-pdf-free.pdfpdfcoffee.com_37039592-mba-full-project-pdf-free.pdf
pdfcoffee.com_37039592-mba-full-project-pdf-free.pdfKKillerKiller
 
Bba project about customer centric
Bba project about customer centricBba project about customer centric
Bba project about customer centricMahesh Jaiswal
 
Customer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxCustomer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxQuickmetrix
 
Customer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxCustomer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxQuickmetrix
 
Customer Engagement
Customer EngagementCustomer Engagement
Customer EngagementPrasun Banerjee
 
Effective Customer Sevice
Effective Customer SeviceEffective Customer Sevice
Effective Customer SeviceNaseer Satti
 
Definition of customer
Definition of customerDefinition of customer
Definition of customerAnkit2709
 
Internal customer satisfaction
Internal customer satisfactionInternal customer satisfaction
Internal customer satisfactionashwan411
 
Customer service is essential for the sustainable organization
Customer service is essential for the sustainable organizationCustomer service is essential for the sustainable organization
Customer service is essential for the sustainable organizationAriful Saimon
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarivic Macale
 
Customer complain 1
Customer complain 1Customer complain 1
Customer complain 1kainatq
 
How to achieve customer loyalty
How to achieve customer loyaltyHow to achieve customer loyalty
How to achieve customer loyaltyTroyMuise
 
Customer Retention Strategies for old Clients
Customer Retention Strategies for old Clients Customer Retention Strategies for old Clients
Customer Retention Strategies for old Clients Tentacle Cloud
 
A study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamA study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamTamil azhagan
 

Similar to Sm 12 (20)

pdfcoffee.com_37039592-mba-full-project-pdf-free.pdf
pdfcoffee.com_37039592-mba-full-project-pdf-free.pdfpdfcoffee.com_37039592-mba-full-project-pdf-free.pdf
pdfcoffee.com_37039592-mba-full-project-pdf-free.pdf
 
Bba project about customer centric
Bba project about customer centricBba project about customer centric
Bba project about customer centric
 
Customer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxCustomer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptx
 
Customer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptxCustomer Service Vs Customer Experience.pptx
Customer Service Vs Customer Experience.pptx
 
Twills
TwillsTwills
Twills
 
customer service
customer servicecustomer service
customer service
 
Peter england
Peter englandPeter england
Peter england
 
Peter england
Peter englandPeter england
Peter england
 
Customer Engagement
Customer EngagementCustomer Engagement
Customer Engagement
 
Effective Customer Sevice
Effective Customer SeviceEffective Customer Sevice
Effective Customer Sevice
 
Definition of customer
Definition of customerDefinition of customer
Definition of customer
 
Internal customer satisfaction
Internal customer satisfactionInternal customer satisfaction
Internal customer satisfaction
 
Customer service is essential for the sustainable organization
Customer service is essential for the sustainable organizationCustomer service is essential for the sustainable organization
Customer service is essential for the sustainable organization
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfaction
 
Customer complain 1
Customer complain 1Customer complain 1
Customer complain 1
 
How to achieve customer loyalty
How to achieve customer loyaltyHow to achieve customer loyalty
How to achieve customer loyalty
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfaction
 
Latest ppt marketing
Latest ppt marketingLatest ppt marketing
Latest ppt marketing
 
Customer Retention Strategies for old Clients
Customer Retention Strategies for old Clients Customer Retention Strategies for old Clients
Customer Retention Strategies for old Clients
 
A study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiamA study on level of measuring customer satisfaction in per gratiam
A study on level of measuring customer satisfaction in per gratiam
 

Recently uploaded

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 

Recently uploaded (20)

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 

Sm 12

  • 1. Service and Customer Retention - Chapter 12 © Cosmopoint International University College
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.  
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.