The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™) delivers monthly insights on key trends in mobile advertising based on actual campaign and network data from Millennial Media, Inc. Millennial Media partners with major carriers, media networks, and top-tier publishers to deliver the largest data set of any third-party U.S. mobile advertising network. As such, we are uniquely capable of reporting and analyzing the richest sets of carrier, device and campaign data collected over billions of monthly ad requests. Elevating and driving the whole mobile ecosystem forward is central to our company mission. Visit www.millennialmedia.com/research to receive Millennial Media-related news. The S.M.A.R.T.™ was designed to speak to brand advertisers; however, for information on our performance product, Decktrade™, please contact us directly or visit our website.

1. U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™)
MARCH 2010
Contents
PAGE 3
Celebrating One Year of S.M.A.R.T.™
Mobile Advertising Insight!
PAGE 4
U.S. Mobile Internet Reach
PAGE 5
Vertical Snapshot
PAGE 6
Special Section: Travel Goes Mobile.
Travel’s Mobile Targeting Strategies
PAGE 7
Top U.S. Mobile DMAs by Ad Requests
PAGE 8
U.S. Mobile Advertising Engagement Data
PAGE 9
U.S. Mobile Campaign Targeting Methods
PAGE 10
Mobile Network Quick Statistics
.M.A.R.T.™ turns 1
PAGE 11
Summary and Reporting Methodology
S

2. MARCH 2010 S.M.A.R.T.™ Highlights
(Data compiled from 3/1/10 to 3/31/10)
MARCH 2010
Happy Birthday S.M.A.R.T™: Special Section: Travel Goes Mobile – Travel’s
Mobile Targeting Strategies:
As of April 2010, S.M.A.R.T.™ has nearly 3,200 active
subscribers and has been downloaded more than 5,300 Travel moved up four spots to the number four position
times. in the Q1 Top Ten Advertising Verticals. With peak travel
season around the corner, we took a closer look at how
S.M.A.R.T.™ subscribers consist of: Agencies & Brands some of the travel sub-verticals (Hotels, Tourism and
(40%), Media & Analysts (24%), Mobile Developers, Tech Transportation) are leveraging mobile-specific capabilities
Community (18%), Mobile Publishers (13%), Mobile and engaging consumers at different stages of the
Operators (4%), and Others (1%). campaign lifecycle.
U.S. Mobile Internet Reach (Nielsen data from The Hotel sub-vertical delivered rich brand experiences
February 2010): to targeted audiences; 67% of these campaigns were
delivered to a Custom Site List (CSL).
Millennial Media’s U.S. unique audience reach increased
by 2.7% in February, from 58.1M to 59.6M unique users Top U.S. Mobile DMAs by Ad Requests:
month over month; or 83% reach of the mobile Web,
according to Nielsen. L.A. was the top U.S. DMA in March’s S.M.A.R.T.™ 2009 and
again in March 2010. The Southwestern U.S. accounted
The U.S. mobile Web has grown from ~57M users to for 6 of the top 15 DMAs; and eight of the top 15 were in
~72M users in one year, according to Nielsen. Texas and California.
Top Verticals Snapshot: Twelve of the top 15 DMAs featured Blackberry devices as
the top smartphones, while the iPhone was the top
The Education vertical jumped three spots from number smartphone in three markets: San Francisco, Fresno and
nine to the number six position in Q1 2010. As educators Sacramento.
ramped up recruiting efforts for fall semesters – the 63%
increase in revenue from Q4 to Q1 demonstrated brands Engagement & Targeting:
in this vertical are finding value in mobile.
In March we introduced a new targeting category, GEO,
The Pharmaceutical vertical made its debut to the Top which is defined as a campaign targeting method which
Ten this quarter at number nine; as predicted in our Top includes geographic location, DMA, state, international
10 Mobile Predictions for 2010. country, etc. This newly reported targeting category had a
CPEU of $.35 and accounted for 16% of the campaigns on
our network.
Average quarterly page views per users increased to 125
in Q1 2010 from 115 in Q4 - a potential behavior trend
that consumers familiar with the mobile web are now
engaging in deeper mobile experiences.
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3. Celebrating One Year of S.M.A.R.T.™
Mobile Advertising Insight!
MARCH 2010
Where was S.M.A.R.T.™ One Year Ago?
S.M.A.R.T.™ has evolved month-over-month to provide real-time trends and insight on the most innovative
medium in the market – mobile advertising.
APRIL MAY QUARTERLY REPORT: JUNE AUGUST QUARTERLY REPORT:
Special Feature : Device Vertical Special: Retail Break-out Vertical Special: Entertainment NEW: S.M.A.R.T.™ gets SEPTEMBER
Applications vs. Browser Actions Break-out a new look! Vertical Special Section: Top 10
Special Section: What Labor Day Mobile Ad Verticals Ranked by
MARCH Special Section: High and Advertisers Can Learn From Special Section: Spend; Retail & Restaurant
Mid-Funnel Effectiveness Analysis Memorial Day Mobile Break-out
S.M.A.R.T.™ IS BORN (InsightExpress) Consumer Q3 Retail & Restaurant
Research Vertical Break-out
Special Feature: Campaign tracking NEW: Retail Promotion Call to (InsightExpress) U.S. Scorecard for Mobile Advertising CHART B
"#$
"#$
by ad serving tools
Reach and Targeting (S.M.A.R.T.)™
"'#$
Action
Consumer Electronics
E-commerce
Non Apparel, Non Home Furnishings
"&#$ Home Furnishings
Fast Food
!"#$ Apparel
Special Section: Top U.S. Mobile NEW: Campaign Destination Mix "%#$
DMAs by Ad Requests Source: Millennial Media 09/09.
NEW Quick Stat: Apple impressions
OCTOBER NOVEMBER QUARTERLY REPORT: DECEMBER FEBRUARY MARCH
Special Section: Mobile App Special Section: Thanksgiving Vertical Special Section: Top 10 Special Section: Mobile NEW: S.M.A.R.T.™ decoupled -
Snapshot (mobclix) Mobile Consumer Behavior Trends Mobile Advertising Vertical Ranked Cause Marketing introducing Millennial Media’s
by Spend; Travel Break-Out JANUARY Mobile Mix™ report
NEW: Application Download Mobile Interaction Lifts Among Featured Advertising Verticals (November 24th-27th)
NEW: S.M.A.R.T.™ gets a fresh face NEW: Mobile Only Calls
Engagement Data CPG - FOOD (A) ENTERTAINMENT - MOVIES (B) RESTAURANTS FAST FOOD C
SPECIAL: 2009 Year in Review for the New Year! to Action
Vertical Special Section: Mobile
NEW: U.S. Smartphone & Feature NEW Quick Stats: %
11/24 11/25 11/26 11/27 11/24 11/25 11/26 11/27 11/24 11/25 11/26 11/27
DATING (D) FEATURED ADVERTISING VERTICAL INTERACTION LIFT*
Consumer Research – Campaign
Phone; U.S. Smartphone OS Mix CPG FOOD
ENTERTAINMENT MOVIES
31%
30% Effectiveness by Advertising Change in RIM &
11/24 11/25
Source: Millennial Media 11/09.
11/26 11/27
RESTAURANT FAST FOOD
DATING
*Holiday Peak Day vs. MTD through 11/23
51%
19%
(E) Vertical (InsightExpress) Android Impressions
NEW: Social Media, m-Commerce
& Site Search Mobile Calls to Action
4% 1%
S.M.A.R.T.™
Subscribers 13% Agency & Brands
S.M.A.R.T.™ Fast Facts Media & Analysts
Mobile Developers,
18% 40% Tech Community
Mobile Publishers
As of April 2010, S.M.A.R.T.™ has nearly 3,200 active Mobile Operators
subscribers and has been downloaded more than 24% Others
5,300 times.
Source: Millennial Media, 3/10.
The number of active S.M.A.R.T.™ subscribers per
month grew an average of 39% year over year.* In 2010, S.M.A.R.T.™ and YOU!
S.M.A.R.T.™ subscription has grown 58%.
Millennial Media would like to know how we can
improve S.M.A.R.T.™ for our readers. Post your
S.M.A.R.T.™ subscribers consist of: Agencies & Brands
thoughts on Twitter using the #HAPPYBDAYSMART
(40%), Media & Analysts (24%), Mobile Developers, Tech
hashtag and look for our upcoming reader survey. We
Community (18%), Mobile Publishers (13%), Mobile
appreciate your feedback!
Operators (4%), and Others (1%).
“S.M.A.R.T.™ is essential material for anyone who wants First Birthday Photo Album
a quick and concise snapshot on mobile opportunities.
For a special collection of images from the S.M.A.R.T.™
It is required reading for my team.”
Anniversary Edition, charts and images from past
Maria Mandel, Senior Partner/Executive Director Digital Innovation/Digital Lab
NA, Ogilvy NA Chair Mobile Marketing Association (MMA) editions, and a copy of the S.M.A.R.T.™ logo, view the
image gallery here.
*This average includes the average of nine months in 2009, from the first report launched in April 2009, to the first four months in 2010, up to current S.M.A.R.T.™ subscribers in April 2010.
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4. U.S. Mobile Internet Reach
MARCH 2010
REACH 2009 REACH 2010
(Reflects Nielsen data from February 2009) (Reflects Nielsen data from February 2010)
Mobile Web
72,050,000*
Mobile Web
56,783,000*
Millennial Media Millennial Media
30,815,000* 59,661,000*
Millennial Media’s
Audience Reach =
83% of U.S. Mobile
Internet Users
MARCH 2010 Insight: 2009 vs. 2010 Insight:
Millennial Media’s U.S. unique audience reach Millennial Media’s reach has nearly doubled (from
increased by 2.7% in February, from 58.1M to 59.6M ~31M to ~60M) in one year.
unique users month over month, to an 83% reach of
the mobile Web, according to Nielsen. Millennial The U.S. mobile Web has grown from 57M users to
Media’s network includes 11 of Nielsen’s Top 25 sites. 72M users in one year for a year-over-year growth of
26%, according to Nielsen.
*The Mobile Web number was extracted from the Nielsen Mobile Report: Standard Metrics (Internet Applications included), February 2010, All Carriers. The Millennial Media number is a
Nielsen Custom User-Defined Report. See Nielsen methodology and disclaimer information on page 11.
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5. Q1 Vertical Snapshot
Top 10 Mobile Advertising Verticals by Spend – Q1 2010
MARCH 2010
Top Mobile Advertising Verticals* – Ranked by Spend
CHART A CHART B
RANK Q1 2010 VERTICALS RANK Q4 2009 VERTICALS
1 Portals & Directories 1 Portals & Directories
2 Entertainment 2 Telecommunications
3 Telecommunications 3 Finance
4 Travel 4 Entertainment
5 Finance 5 Dating
6 Education 6 Retail and Restaurants
7 Dating 7 CPG
8 CPG 8 Travel
9 Pharmaceuticals 9 Education
10 Retail & Restaurants 10 Automotive
*Does not include mobile apps, ringtones, or downloads. Source: Millennial Media, Q1 2010.
Q1 2010 Insight:
Our network’s Top Ten Advertising Verticals, ranked by Entertainment moved up two spots putting it back into
spend, experienced several changes in Q1 2010. While the top three in Q1 2010 (Chart A). We anticipate that the
Portals and Directories placed in the number one spot for Entertainment vertical will continue its upward spend
the second consecutive quarter (Chart A, B), Automotive throughout Q2, in order to create and sustain excitement
fell out of the top 10. around upcoming summer blockbuster movie releases.
The average number of searches per unique user has Education jumped three spots, from the number nine to
grown from eight searches per unique user per month to the number six position in Q1 2010. As educators ramped
more than 13 searches per unique user in the last 12 up recruitment efforts for the Fall semester – the 63%
months. ~ Mobile Commerce Ltd, Mobile Search: What are increase in revenue from Q4 to Q1 demonstrated brands in
people searching for and how do they search for it, April this vertical are finding value in mobile (Chart A, B).
26, 2010
Travel climbed from the number eight spot in Q4 to
number four in Q1 2010. See our special section, Travel
The Pharmaceutical vertical made its debut to the Top Ten Goes Mobile, for a closer look at how this vertical is
this quarter at number nine (Chart A), as predicted in the leveraging mobile.
Top 10 Mobile Predictions for 2010.
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6. Special Section: Travel Goes Mobile.
Travel’s Mobile Targeting Strategies
MARCH 2010
Q1 Travel Sub-Vertical Campaign Targeting Q1 Travel Campaign Actions Sub-Vertical Break-Out
CHART A CHART B
70%
60%
50%
40%
30%
20%
10%
0%
TOURISM HOTEL TRANSPORTATION
Channel Audience CSL Meta Take Over RON
Source: Millennial Media, 3/10. Source: Millennial Media, 3/10.
*The sub-vertical transportation includes airlines and railways *The sub-vertical transportation includes airlines and railways
Q1 2010 Insight:
Travel moved up four spots to the number four position The M-Commerce campaign action was frequently
in the Q1 Top Ten Advertising Verticals. With peak travel utilized in campaigns within each Travel sub-vertical
season around the corner, we took a closer look at how (Tourism 21%, Hotel 33%, and Transportation 45%);
some of the travel sub-verticals (Hotels, Tourism and signaling that the mobile ad platform is not just a brand
Transportation) are leveraging mobile-specific capabilities play for advertisers, but it is also a critical tool to drive
and engaging consumers at different stages of the revenue (Chart B).
campaign lifecycle.
The Transportation sub-vertical had the most diverse use
Within the Tourism sub-vertical, the Retail Promotion of campaign targeting methods with a mix of both broad
campaign action was used in 67% of all campaigns. Travel and targeted reach methods (Chart A). Along with the
related discounts and promotions will continue to broad reach of products advertised within the
increase in all sub-verticals through Q2 2010 (Chart B). sub-vertical, this targeting diversity is also attributed to
innovative brands testing mobile consumer engagement
with their brands.
A report conducted by PhoCusWright in 2010 predicted
“US travelers will spend $76 million on direct domestic The Hotel sub-vertical delivered rich brand experiences to
hotel bookings through a mobile device.” ~ E-Marketer, a targeted audience – 67% of these campaigns were
April 2010 delivered to a Custom Site List (CSL) (Chart A).
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7. Top U.S. Mobile DMA’s*
by Ad Requests – March 2010
MARCH 2010
MARKET TOP SMARTPHONE TOP FEATURE PHONE
1 Los Angeles, CA Blackberry Curve Samsung Freeform
2 Dallas, TX Blackberry Curve Samsung Freeform
3 Houston, TX Blackberry Curve Samsung Messager
4 NY, NY Blackberry Curve Sidekick LX
5 Chicago, IL Blackberry Curve LG Tritan
6 Sacramento, CA iPhone Samsung Freeform
7 Phoenix, AZ Blackberry Curve Samsung Messager
8 San Francisco, CA iPhone Samsung Freeform
9 Atlanta, GA Blackberry Curve Samsung Freeform
10 San Antonio, TX Blackberry Curve Samsung Messager
11 Philadelphia, PA Blackberry Curve Samsung Messager
12 Fresno, CA iPhone Samsung Messager
13 Tampa, FL Blackberry Curve Samsung Freeform
14 Miami, FL Blackberry Curve Samsung Freeform
15 Harlingen, TX Blackberry Curve PCD TXT8026
Source: Millennial Media, 3/10.
*Designated Market Area (DMA) is a geographic area defined by Nielsen Media Research Company as “a group of
counties that make up a particular market. For the most part, the metropolitan areas correspond to the standard
metropolitan statistical areas (see metro area ) defined by the Federal Government Office of Management and Budget.
The areas do not overlap, and every county in the United States belongs to only one DMA. DMAs are used in the
evaluation of audience data as well as in the planning and buying of media.”
Q1 2010 Insight:
L.A. was the top U.S. DMA in March’s S.M.A.R.T.™ 2009 and The Samsung Freeform™ was the leading feature phone in
again in March 2010. The Southwestern U.S. accounted for seven of the top 15 DMAs, including: Miami, Philadelphia,
six of the top 15 DMAs; and eight of the top 15 were in Atlanta, San Francisco and LA. While the Samsung
Texas and California. Messager™ was the top feature phone in five of the
remaining eight DMAs.
The iPod Touch was the top connected mobile device in all
of the top 15 DMAs. Washington, D.C. (not shown) was number 16 on the Top
DMA by ad requests for March 2010. The Blackberry Curve
Twelve of the top 15 DMAs featured Blackberry devices as represented the top smartphone , the Samsung Instinct
the top smartphones, while the iPhone was the top represented the top feature phone, and the iPod Touch
smartphone in three markets: San Francisco, Fresno and was the top connected device in D.C.
Sacramento.
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8. U.S. Mobile Advertising Engagement Data
MARCH 2010
Campaign Destination Mix* – Q1 2010 MYDAS™ Portfolio Mix* – Q1 2010
CHART A CHART B
35
30%
30 29%
MOBILE
ONLY MOBILE
25 ONLY
23% 24%
22%
MOBILE
20 ONLY
18%
15 14%
MOBILE 11%
ONLY
10
MOBILE 7%
ONLY
5 4%
0
Application Place Retail Submit Subscribe Watch m-Commerce Store Social Site
Download Call Promotion Form Purchase Video Locator Media Search
View map
Source: Millennial Media, 3/10. Source: Millennial Media, 3/10.
*Campaign destinations represent the immediate click-through from creative to site, landing page, or rich media. *MYDAS™ Portfolio represents the multiple calls to action for any given campaign.
Q1 2010 Insight:
Traffic to Site remained the primary campaign Place Call represented a quarterly average of 29% of all
destination in Q1—it represented a three month campaign actions on our network in Q1 2010, the
average of 43% (Chart A). Custom Landing Page grew second highest average in the mix for the quarter
6% in March to represent 37% of campaigns on our (Chart B).
network in March. These two Campaign Destinations
accounted for 77% of the destinations on our network
in Q1 vs. 64% in Q4 2009, representing advertisers’ Did You Know?
investment in directing consumers to a mobile web According to a survey conducted by the Mobile
destination. Marketing Association and Luth Research,
location-based mobile services and advertising are
Application Download dominated the MYDAS™ starting to find traction – 26% of respondents reported
Portfolio Mix in Q1 2010 and represented having used this service at some point compared to
approximately 30% of all campaign actions on our 53% of Apple iPhone owners who use location services
network for the quarter (Chart B). at least once a week.
Full report available for MMA members http://mmaglobal.com/main
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9. U.S. Mobile Campaign Targeting Methods
MARCH 2010
Cost Per Engaged User (CPEU)™ by Campaign Targeting Mix –
Targeting Method – Q1 2010 Q1 Average 2010
CHART A CHART B
3% 16%
R.O.N.
Broad Reach Targeted Reach
5% 35% Custom Subnet
Channel
13% Demographic
Audience
Takeover
19% 20% GEO
Source: Millennial Media, 3/10. Source: Millennial Media, 3/10.
GEO is defined as a campaign targeting method which includes geographic location, DMA, GEO is defined as a campaign targeting method which includes geographic location, DMA,
state, international country, etc. R.O.N. is defined as a campaign targeting method which covers state, international country, etc. R.O.N. is defined as a campaign targeting method which covers
a broad placement of sites on the network, including device and carrier targeted campaigns. a broad placement of sites on the network, including device and carrier targeted campaigns.
Q1 2010 Insight:
In March we introduced a new targeting category, GEO, Broad reaching campaign targeting methods including
which is defined as a campaign targeting method to R.O.N., Custom Subnet, and Channel, remained flat
include: geographic location, DMA, state, international quarter over quarter, while targeted reach methods
country, etc. This new category had a CPEU in March of grew 4% from Q4 to Q1 2010 (Chart B).
$.35 (Chart A) and accounted for 16% of the campaigns
on our network in Q1 (Chart B).
Advertisers leveraged highly targeted reach methods,
including Takeover, Demographic, GEO and Behavioral
Audience, which represented 35% of all campaign
targeting methods in March (Chart B).
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10. Mobile Campaign Quick Statistics
MARCH 2010
14% Advertisers used rich
media creative
1.02 Number of ads requested
per page view
20% Change in Apple impressions*
25% Change in RIM impressions*
72% Change in Android impressions*
129.7 Average monthly page
views per user
4:55 Average user session time
(min:seconds)
Source: Millennial Media, 3/10.
*As reported in Millennial Media’s Mobile Mix from March 2010. Apple, RIM and Android impressions reflect a combination of U.S. and Non-U.S. impressions.
March & Q1 2010 Insight:
Average quarterly page views per users increased to Continuing the consumer behavioral trend of
125 in Q1 2010 from 115 in Q4 - a potential behavior heightened mobile engagement, the average user
trend that consumers familiar with the mobile web are session time increased slightly quarter-over-quarter to
now engaging in deeper mobile experiences. remain above five minutes in Q1 2010.
Android impressions experienced the largest
month-over-month increases, with 72% change in Did You Know?
March. For more mobile manufacturer and OS trends, Did You Know? Millennial Media launched the Mobile
read Millennial Media’s March Mobile Mix Report. Mix Report in April covering the top mobile
manufacturers, devices, operating systems, etc:
The average number of ads requested per page view http://www.millennialmedia.com/research/mobilemix/
for Q1 2010 decreased to 1.03 from 1.04 in Q4, allowing
the advertiser greater share of voice per page.
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11. Summary and Reporting Methodology
MARCH 2010
About Millennial Media
Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the
U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability
to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile
decisioning, serving, and mediation platforms are powering some of the largest companies in the media
business today. The company is committed to growing the mobile advertising marketplace by becoming the
preferred partner to all advertisers seeking to reach mobile consumers, all publishers and developers seeking
to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial
Media was named the 2010 OnMedia Top Private Company in Digital Media.
About S.M.A.R.T
The Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™) delivers monthly insights on key
trends in mobile advertising based on actual campaign and network data from Millennial Media, Inc.
Millennial Media partners with major carriers, media networks, and top-tier publishers to deliver the largest
data set of any third-party U.S. mobile advertising network. As such, we are uniquely capable of reporting
and analyzing the richest sets of carrier, device and campaign data collected over billions of monthly ad
requests. Elevating and driving the whole mobile ecosystem forward is central to our company mission.
Visit www.millennialmedia.com/research to receive Millennial Media-related news. The S.M.A.R.T.™ was
designed to speak to brand advertisers; however, for information on our performance product, Decktrade™,
please contact us directly or visit our website.
Nielsen Reach Methodology & Disclaimer:
Nielsen Mobile, a service of The Nielsen Company, is the world’s largest independent provider of syndicated consumer research to the telecom and mobile media markets. Nielsen Mobile focuses exclusively on tracking
the behavior, attitudes and experiences of mobile consumers. Their reports also provide up to seven years of data on internet, video, gaming, audio and advertising trends for mobile phone users. Mobile user behavior
information is derived from general U.S. population samples under established and accepted rules. For more information, please visit www.nielsenmobile.com. Disclaimer for ‘Custom Roll-up”: This report is produced for
the convenience of Nielsen clients requiring alternative aggregations of audience traffic. These custom roll-ups are user-defined and subject to redefinition and renaming upon client request and may be changed or
restated at any point in time. Clients may use the data contained within these custom roll-ups to illustrate their unique business models or partnering relationships for internal analysis. Public use of this data must clearly
state that this is nonstandard aggregation (”Source: Nielsen, Custom User-Defined Report, <Date>”) and cannot be compared to other custom reports or the syndicated reports on a rankings basis, including category
level rankings. Nielsen does not allow for the double counting of traffic. Nielsen makes no claim as to the correctness of the custom aggregations but does certify the measurement traffic data as accurate.
Millennial Media Methodology:
Network reach is calculated from the count of unique users across our entire network. Millennial Media uses proprietary techniques to uniquely identify at least 75% of our user base persistently across our network, and
tracks the unique reach over the course of the month-long period. For the remainder, the unique user data is used to calculate the average frequency of views that a user consumes in a month. We apply that average
frequency to the remaining impressions to determine our network-wide reach. Data provided is derived from Millennial Media server log activity for the time period indicated. Cost Per Engaged User (CPEU™) averages
overall campaign spend against the number of unique users who engaged with the campaign creative. CPEU is derived by applying the overall media spend to the total number of users that engaged in any one of the
actions which campaigns provided, such as expanding a rich media creative, visiting a landing page, watching a video, etc.
For questions about the data in this report, or for recommendations for future reports,
please contact us at research@millennialmedia.com.
©2010 Millennial Media, Inc. All rights reserved. All product names and images are trademarks or registered trademarks of their respective owners.
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