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The Social Web: An Implementer's Guide (Google I/O 2009)
The document discusses the evolution of the social web as presented at Google I/O 2009, highlighting the growth of OpenID and OAuth adoption. It details features like the '2-click sign-up' process that simplifies user registration by leveraging existing accounts and social connections, as well as methods to enhance user experience through integrated platforms. The overall message is the pivot towards an open and social web, encouraging sites to adopt these standards for a seamless user experience.
The Social Web: An Implementer's Guide (Google I/O 2009)
- 1. The Social Web:An Implementer's Guide Google I/O 2009 27 May 2009 Google Moderator: http:// is.gd/HJqS
- 2. Last year atGoogle I/O…
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- 8. So, where arewe now?
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- 10. OpenID adoption continuesto grow…
- 11. Too many OAuthAPIs to count…
- 12. Tons of feeds,including mainstream sites
- 13. OpenSocial has seenwidespread adoption
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- 16. The Web isgoing social… …and the Social Web is going open.
- 17. And that means…Now you can: Streamline your sign-up flow Put an end to “re-friend madness” Kill the “password anti-pattern” Ride the “virtuous cycle of social discovery”
- 18. Let’s see itin action…
- 19. Let’s see itin action… Demo: “2-Click Sign-up” Google Plaxo
- 20. 2-Click Sign-up: Howdoes it work? Invitation sent to @gmail.com address User is likely to have Google profile / contact list Gmail user is already signed in when responding OpenID + OAuth “hybrid” login to Plaxo Also requests name, email, etc. via AX Response includes profile data and OAuth token Portable Contacts to find connections Using OAuth token; matching via e-mail address
- 21. 2-Click Sign-up: How well does it work? Users prefer “Sign in with Google Account” more than sign-up from scratch Of users sent off to Google, 92% return! Returning users import and connect more Hybrid users visit Plaxo more often (no lost passwords) Now being used with 100% of gmail users
- 22. 2-Click Sign-up: Everyone’sinvited All built on open standards Works “out of the box” with MySpace No need for prior bizdev arrangements Now also being used by FriendFeed
- 23. …and, as oflast week, by Facebook too!
- 24. Let’s see itin action… Demo: “2-Click Sign-up” MySpaceID
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- 26. Let’s see itin action… Demo: Ending “Re-friend Madness” with Facebook Connect
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- 28. Ending “re-friend madness”:How does it work? Store identity mapping (FB ID Plaxo ID) Established each time a user connects accounts Access FB user’s friends list (FB IDs) Find subset that are mapped to Plaxo IDs Establish connection for friends on Plaxo Keep connections up-to-date in the background Users can opt to keep their graphs separate Show FB users’ content in Plaxo stream Still protected by social graph & permissions
- 29. Let’s see itin action… Demo: Killing the “password anti-pattern”
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- 35. Let’s see itin action… Demo: Sharing activity streams FriendConnect Plaxo
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- 40. The Web isgoing social… …and the Social Web is going open.
- 41. The Web is now social… …and the Social Web is now open.
- 42. Time to getinvolved! Open your site to users’ existing accounts Provide them a socially-tailored experience Let them share activity out into other sites Ride the virtuous cycle!
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