NEW LED Billboard network under contruction in Times Square

2. 3 ……………………………….... About the Company
4 ……………………….Times Square Demographics
5 ……………………The Times Square Triple Threat
9 …………… #3 Times Square: Positions 1, 2, & 3
11 ..……………….#3 Times Square: Positions 4 & 5
13 ……………………. Technical and Creative Specs
For advertising sales, contact John Rywelski, VP
(516) 551-0652 john@superiordigitaldisplays.com
1441 Broadway Suite 2401 New York, NY 10018

3. • Superior Digital Displays, LLC is a progressive International Digital Billboard company
which utilizes state-of-the-art LED Spectaculars to deliver both basic and interactive
advertising messages to consumers in an outdoor advertising forum.
• Superior Digital Displays will provide advertisers with a cost-efficient way to make
millions of impressions across a network of digital billboard locations—twenty-four hours
a day, seven days per week.
• The SDD Times Square network allows advertisers the opportunity to expand the visual
boundaries of the Times Square ―Bow Tie‖ by projecting their messages out to the west
side of Manhattan along 42nd Street and as far north as 59th Street and Central Park.
For advertising sales, contact John Rywelski, VP
(516) 551-0652 john@superiordigitaldisplays.com
1441 Broadway Suite 2401 New York, NY 10018

4. • Times Square is the #1 advertising market in the world
• 1,600,000 impressions daily
• 48,000,000 impressions monthly
• 275,000 employees work within the Times Square District
• More than 10,000,000 vehicles travel through Times Square annually
• 200,000 commuters pass through NY’s Port Authority Bus Terminal daily
• 300,000 riders travel through 42nd Street’s Times Square Subway Station daily
• 80% of tourists who visit New York City will come to Times Square
• Every day, more than 10,000,000 viewers will see Times Square through such
television programs as Good Morning America and The Today Show
(Source: Times Square Alliance)
For advertising sales, contact John Rywelski, VP
(516) 551-0652 john@superiordigitaldisplays.com
1441 Broadway Suite 2401 New York, NY 10018

6. Located across from the Barclays building on 7th Avenue at 49th Street, this
3,858-square-foot triple LED display is the first to greet both pedestrian and
vehicle traffic as they enter Times Square from the north.
(illumination date: 02/01/2012)
LOCATION SIZE (FT) SQ FT FACING FLOOR(S) RES DISPLAY RATE/MIN
SDD-TT-1 18 X 121 2,178 Northwest 3rd – 13th XXXXX 16 MM $30.00
SDD-TT-2 60 X 14 840 North 2nd XXXXX 12 MM $24.00
SDD-TT-3 60 X 14 840 West 2nd XXXXX 12 MM $25.00

8. Located at 42nd St and 7th Ave. these LED spectaculars will deliver your Ad
message to hundreds of thousands of New Yorkers who enter
Times Square everyday from the west side of Manhattan.
(illumination date: 02/01/2012)
LOCATION SIZE (FT) SQ FT FACING FLOOR(S) RES DISPLAY RATE/MIN
SDD-3TS-1 30 X 102 3,060 West 19th – 27th 288 X 979 32 MM $18.00
464 X
SDD-3TS-2 30 X 89 2, 670 West 11th – 17th 20 MM $17.00
1320
1056 X
SDD-3TS-3 44 X 55 2,420 West 6th – 10th 16 MM $20.00
840

10. Facing southeast these LED spectaculars proudly project your advertising
message to the corner of 42nd Street and 7th Avenue—the intersection
commonly referred to as the “Crossroads of the World.”
(illumination date: SDD-3TS-4: 02/01/2012, SDD-3TS-5: 1/15/2012)
LOCATION SIZE (FT) SQ FT FACING FLOOR(S) RES DISPLAY RATE/MIN
SDD- 3TS-4 21 X 55 1,155 Southeast 6th – 10th 408 X 1056 16 MM $25.00
SDD-3TS-5 34 X 22 748 Southeast 3rd – 5th 896 X 720 12 MM $25.00

11. SCREEN ID ADDRESS SIZE (FT) SQ FT RES
SDD-3TS-01 3 Times Square @ 42nd St & 7th Ave 30 X 102 3,060 648 X 925
SDD-3TS-02 3 Times Square @ 42nd St & 7th Ave 30 X 89 2,670 484 X 1320
SDD-3TS-03 3 Times Square @ 42nd St & 7th Ave 44 X 55 2,420 1056 X 840
SDD-3TS-04 3 Times Square @ 42nd St & 7th Ave 21 X 55 1,155 408 X 1096
SDD-3TS-05 3 Times Square @ 42nd St & 7th Ave 34 X 22 748 896 X 720
SDD-TT-01 729 7th Ave @ 49th St 18 X 121 2,178 XXXXX
SDD-TT-02 729 7th Ave @ 49th St 60 X 14 840 XXXXX
SDD-TT-03 729 7th Ave @ 49th St 60 X 14 840 XXXXX
All displays allow for full motion video and operate on a 24 hour basis.
Real Time networking across all locations is available
All locations have interactive and mobile messaging capabilities
Creative production is the responsibility of the advertiser; Custom creative is available upon request
Order confirmation must be received by SDD prior to any production or posting