Exclusive presentation on Social Media and Personal Branding to The Penn Club Women in Business event on September 10, 2012

1. Exclusive Presentation for:
The Penn Club of NY
30 West 44th Street
New York, NY 10035 USA
Monday, September 10, 2012
6:30-8:00 pm EDT
Sponsored by Penn Intra Club: Women in Business
Social Media and You
LinkedIn – Facebook – Twitter
Created and Presented by:
Joyce Sullivan
CEO | Founder
SocMediaFin.com

2. Visit us > http://joycems.com
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3. Visit us > SocMediaFin.com
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4. Social Media and You
Your Personal Brand and Online Identity:
- LinkedIn
- Facebook
- Twitter

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How should I connect?
5 important questions:
Who are you?
What do you have to say?
Who are you trying to reach?
How do THEY want to be reached? – VERY IMPORTANT
Once you connect, then what?

6. LinkedIn
Founded in 2002
As of May 2012:
- 162 million members
- 200 countries
- World’s largest professional network on the internet

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12. Mashable.com 12

13. Founded February 4th 2004
As of May 2012:
900 million members

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18. First “tweet” March 26, 2006 by Jack Dorsey @jack
As of May 2012:
500 million registered users

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Listening on twitter
https://twitter.com/#!/who_to_follow/interests

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Twitter talk and integrity
Tweet: 140 character phrase that is publically shared
 Recommend 120 or less so there is room to ‘retweet’
@ symbol:
every twitter name begins with ‘@’
@JoyceMSullivan @SocMediaFin
# = hashtag
Use this to stream a word or phrase e.g. #pennclub
Retweet: someone ‘repeats your tweet’ by an RT symbol or
Others:
via – another way to retweet
h/t – hat tip: you heard it from someone else first; gives credit to
originator or phase, thought, idea
And many more: OH – overheard; HT = heard through or h/t = hat tip

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23. Thank you!
Connect with me!
LinkedIn: http://linkedin.com/in/joycemsullivan
Website: http://joycems.com
Twitter: http://twitter.com/joycemsullivan
Facebook: http://facebook.com/joycemsullivan
Storify: http://storify.com/joycemsullivan
About.me: http://about.me/joycemsullivan
CNBC:
Joyce Sullivan on WSJR with Maria Bartiromo
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24. Exclusive Presentation for:
The Penn Club of NY
30 West 44th Street
New York, NY 10035 USA
Monday, September 10, 2012
6:30-8:00 pm EDT
Sponsored by Penn Intra Club: Women in Business
Social Media and You
LinkedIn – Facebook – Twitter
Created and Presented by:
Joyce Sullivan
CEO | Founder
SocMediaFin.com