Steve CP Open Shift Marketing Track Presentation

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Steve Citron-Pousty of Open Shift kicked off the Marketing Track with this presentation

Career Sports Technology

OMG! How could they compete
with their developers?

Steven Citron-Pousty
PaaS Dust Spreader - OpenShift

“You should expect that the platform
you’re building on top of to do
something that’s not in your interest,”
Wilson said. “If you’re going to stay on
top of that platform forever you might
wake up one day to find that the
owner of the platform is competing
with you and that sucks.”

http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

Consumer Facing Pure Platform

Platform as an extension Platform as a service

Started as an app Started as a platform

Power Mashups Power Branded Apps
ala Mark Suster

Some examples from deCarta

Full Stack with Carriers

Powering Samsung bada LBS

Well, I've 'Cause I built
been my life around
afraid of you
changing

Not your best
signal

By Orin Zebest on flickr

Clear
Boundaries

By Julianmeade on flickr

Be clear what
you expose
By bad9brad on flickr

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1. OMG! How could they compete with their developers? Steven Citron-Pousty PaaS Dust Spreader - OpenShift

3. Evil?

4. SHOCK!!

6. Voice of Reason

7. “You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.” http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

9. Consumer Facing Pure Platform Platform as an extension Platform as a service Started as an app Started as a platform Power Mashups Power Branded Apps ala Mark Suster

10.

11. Consumer By raneko on flickr

12. Platform By yibadau on flick

13. Some examples from deCarta Full Stack with Carriers Powering Samsung bada LBS

14. Moving Forward

15. Well, I've 'Cause I built been my life around afraid of you changing

16. Not your best signal By Orin Zebest on flickr

17. Clear Boundaries By Julianmeade on flickr

18. Over-communicate By ehnmark on flickr

19. Be clear what you expose By bad9brad on flickr

20. Don't be the grape